IET Mediaworks: Report to AC4 Harry R. Matthews, Director April 15, 2002 Acknowledgements: John Bruno; Babette Schmitt

Why create Mediaworks? Administrative Unit Review of the Office of Information Technology (AUR) Administrative Unit Review of the Office of Information Technology (AUR)AUR Academic Computing Coordinating Council (AC4) and LEAD project Academic Computing Coordinating Council (AC4) and LEAD projectAC4 IT Policy Board IT Policy Board IT Policy Board IT Policy Board Vice-Provost—IET Vice-Provost—IET Vice-Provost—IET

Why create Mediaworks? AUR AUR AUR # 6: # 10: # 15: # 16: # 29: #6: The Vice Provost should revisit the functional rationale for the distribution of staff and resources into the current units and consider changes that would enhance service delivery and/or internal coordination and communication.

Why create Mediaworks? AUR AUR AUR #10: The Vice Provost should promptly initiate a special review of the organizational structure of Creative Communication Services (CCS). This review should revisit the potential benefits of organizing Illustration Services, Instructional Media, and Repro Graphics together as CCS. The review should also recommend that IT devote the resources and leadership needed to create a better functioning unit or consider other ways of organizing. # 6: # 10: # 15: # 16: # 29:

Why create Mediaworks? AUR AUR AUR #15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching. # 6: # 10: # 15: # 16: # 29:

Why create Mediaworks? AUR AUR AUR #16: IT management, in consultation with the Academic Computing Coordinating Council (AC4), should strengthen and clarify the connections between IT units, the Teaching Resources Center, and the Library, and establish a clear process for resource allocation to faculty projects based on academic priorities. # 6: # 10: # 15: # 16: # 29:

Why create Mediaworks? AUR AUR AUR #29: The new Vice Provost should consider organizational changes that would reduce confusion associated with service delivery and eliminate inefficient duplication of services. # 6: # 10: # 15: # 16: # 29:

Why create Mediaworks? AUR AUR AUR AC4 AC4 AC4 –Reviewed and approved the AUR –Co-sponsored the LEAD project –Recommended one-time 2-year budget allocation (ITF) for developing educational technology services IT Policy Board IT Policy Board IT Policy Board IT Policy Board –Endorsed the above AC4 actions and recommendations

Why create Mediaworks? AUR AUR AUR AC4 AC4 AC4 IT Policy Board IT Policy Board IT Policy Board IT Policy Board Vice-Provost—IET Vice-Provost—IET Vice-Provost—IET –Created Mediaworks based on proposal from Acting Associate Vice-Chancellor—IT, Jerry Hallee

Mediaworks genealogy Creative Communications Services (CCS) Instructional Media Illustration Services Reprographics Mediaworks Classroom Support A/V Rental Audio/Video Production Classroom Technology Services

Mediaworks genealogy Creative Communications Services (CCS) Mediaworks 7/1/2000 Staff from other IET groups, including the Arbor Open positions Allocation from AC4 Other one-time IET funds

Mediaworks genealogy Creative Communications Services (CCS) Mediaworks Other IET staffOpen positions One-time funds Audio/ Video Art/ Photo Audio and Video Services Educational Technology Art and Photography Services New

How does Mediaworks address the AUR? #5: IT management should perform a prompt and detailed assessment of IT unit titles and consider new names that promote name recognition based on the general category of service (such as academic, administrative, or infrastructure), the specific services provided, or the target client audience (i.e., faculty, students, staff). #5: IT management should perform a prompt and detailed assessment of IT unit titles and consider new names that promote name recognition based on the general category of service (such as academic, administrative, or infrastructure), the specific services provided, or the target client audience (i.e., faculty, students, staff). The name, Mediaworks, was obtained through an open competition, with the competitors basing their entries on Mediaworks services. The name, Mediaworks, was obtained through an open competition, with the competitors basing their entries on Mediaworks services.

Mediaworks and the AUR #6: The Vice Provost should revisit the functional rationale for the distribution of staff and resources into the current units and consider changes that would enhance service delivery and/or internal coordination and communication. #6: The Vice Provost should revisit the functional rationale for the distribution of staff and resources into the current units and consider changes that would enhance service delivery and/or internal coordination and communication. Mediaworks Mediaworks –Integrates media-related services for teaching, research, and public service – eliminates redundant services –Leverages media services to create new educational technology services –Exploits synergies between groups in developing new digital technologies in art, photography, video, and education

How does Mediaworks address the AUR? #10: The Vice Provost should promptly initiate a special review of the organizational structure of Creative Communication Services (CCS). … #10: The Vice Provost should promptly initiate a special review of the organizational structure of Creative Communication Services (CCS). … Mediaworks is part of the re-organization of CCS. Mediaworks is part of the re-organization of CCS.

Mediaworks and the AUR #15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching. #15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching. Mediaworks Mediaworks –Re-organized existing services to eliminate redundancy eliminate redundancy broaden the scope of services available for education broaden the scope of services available for education –Established a proposal review process (ET Grants) to Define scope and responsibilities (to eliminate failed or incomplete projects) Define scope and responsibilities (to eliminate failed or incomplete projects) Approve projects based on pedagogical value (review by TRC) Approve projects based on pedagogical value (review by TRC) Manage projects through to timely completion Manage projects through to timely completion

#15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching. #15: IT management should strengthen support of instructional technology so that faculty is encouraged to incorporate a reliable blend of traditional and emerging technologies in their teaching. Mediaworks Mediaworks –Re-organized existing services –Established a proposal review process (ET Grants) –Identified (through AC4, CODVC) and addressed Campus priorities for educational technology: Classroom overcrowding – hybrid on-line courses Classroom overcrowding – hybrid on-line courses Recruitment – availability of high quality services and products Recruitment – availability of high quality services and products Faculty workload – train faculty to use technology effectively Faculty workload – train faculty to use technology effectively Mediaworks and the AUR

#16: IT management, in consultation with the Academic Computing Coordinating Council (AC4), should strengthen and clarify the connections between IT units, the Teaching Resources Center, and the Library … #16: IT management, in consultation with the Academic Computing Coordinating Council (AC4), should strengthen and clarify the connections between IT units, the Teaching Resources Center, and the Library … Mediaworks Director meets monthly or more frequently with the other IET Directors and with the Director of the Teaching Resources Center and on an ad hoc basis with the University Librarian or her staff and with the Vice-Provost—Undergraduate Education Mediaworks Director meets monthly or more frequently with the other IET Directors and with the Director of the Teaching Resources Center and on an ad hoc basis with the University Librarian or her staff and with the Vice-Provost—Undergraduate Education The Teaching Resources Center works closely with Mediaworks in the ET Grants process and faculty training in educational technology (SITT, Arbor, ET Partners) The Teaching Resources Center works closely with Mediaworks in the ET Grants process and faculty training in educational technology (SITT, Arbor, ET Partners) The FITS (Forum for Instructional Technology Services) group has representatives from several IET units, the TRC and the Library. IET Mediaworks provides secretarial support and IET Classroom Support Services provides the chair of the group The FITS (Forum for Instructional Technology Services) group has representatives from several IET units, the TRC and the Library. IET Mediaworks provides secretarial support and IET Classroom Support Services provides the chair of the group

Mediaworks and the AUR #16: IT management … should … establish a clear process for resource allocation to faculty projects based on academic priorities. #16: IT management … should … establish a clear process for resource allocation to faculty projects based on academic priorities. Mediaworks has established the following priorities and processes: Mediaworks has established the following priorities and processes: 1.Projects initiated by agreement between the Mediaworks Director and a Dean, based on campuswide priorities (e.g. CHE 2C, PSY 41) 2.Other projects identified by Mediaworks Director and the Vice-Provost—IET as meeting campuswide priorities (e.g. ET Partners) 3.Faculty-initiated educational projects approved by the Teaching Resources Center through the ET Grants process 4.Grant-supported educational projects not for a regular course (e.g. AP course development for UCOP) 5.Faculty-initiated projects for regular courses approved by Mediaworks staff and subject to a 10% cost-sharing agreement.

Mediaworks and the AUR #16: IT management … should … establish a clear process for resource allocation to faculty projects based on academic priorities. #16: IT management … should … establish a clear process for resource allocation to faculty projects based on academic priorities. Mediaworks has established the following priorities and processes: Mediaworks has established the following priorities and processes: Mediaworks organized a Symposium on Course Management Mediaworks organized a Symposium on Course Management Mediaworks has an Academic Advisory Board, chaired by Professor Paul Singh, that meets regularly and advises Mediaworks Director on academic priorities including processes for resource allocation Mediaworks has an Academic Advisory Board, chaired by Professor Paul Singh, that meets regularly and advises Mediaworks Director on academic priorities including processes for resource allocation

Mediaworks and the AUR #29: The new Vice Provost should consider organizational changes that would reduce confusion associated with service delivery and eliminate inefficient duplication of services. #29: The new Vice Provost should consider organizational changes that would reduce confusion associated with service delivery and eliminate inefficient duplication of services. Mediaworks has consolidated services previously offered by both Illustration Services and Instructional Media, e.g. slides from flat copy Mediaworks has consolidated services previously offered by both Illustration Services and Instructional Media, e.g. slides from flat copy IET is planning additional consolidation between Mediaworks and Classroom Technology Services, e.g. distance education video production and delivery services IET is planning additional consolidation between Mediaworks and Classroom Technology Services, e.g. distance education video production and delivery services

Mediaworks and the AUR #30: IT management should take steps to improve communication with clients at the intake phase to ensure that the most appropriate technologies are applied to IT projects, and that project priorities are based on academic priorities. #30: IT management should take steps to improve communication with clients at the intake phase to ensure that the most appropriate technologies are applied to IT projects, and that project priorities are based on academic priorities. As part of the IET response, Mediaworks has implemented a standard process involving: As part of the IET response, Mediaworks has implemented a standard process involving: –Scope determination –Resource estimate –Approval based on academic priorities (ET Grants and other programs) –Detailed design agreement –Production –Test –Delivery

Mediaworks Web links Mediaworks Web Site: Mediaworks Web Site: – Examples of Mediaworks products Examples of Mediaworks products – Administrative Unit Review Report Administrative Unit Review Report – LEAD Report LEAD Report – UC Davis-Mellon project UC Davis-Mellon project –

AC4 Action IET Mediaworks is completing its first two years and has applied for a permanent budget IET Mediaworks is completing its first two years and has applied for a permanent budget AC4 should make a recommendation to the IT Policy Board about the value of IET Mediaworks to the academic mission of the University AC4 should make a recommendation to the IT Policy Board about the value of IET Mediaworks to the academic mission of the University