Al Akhawayn University School of Humanities and Social Sciences Communication Studies Course „Public Relations Communication“ Prof. Dr. Mohammed Ibahrine.

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Presentation transcript:

Al Akhawayn University School of Humanities and Social Sciences Communication Studies Course „Public Relations Communication“ Prof. Dr. Mohammed Ibahrine Research and The Web by Youssef Al Ajraoui This presentation will probably involve audience discussion, which will create action items. Use PowerPoint to keep track of these action items during your presentation In Slide Show, click on the right mouse button Select “Meeting Minder” Select the “Action Items” tab Type in action items as they come up Click OK to dismiss this box This will automatically create an Action Item slide at the end of your presentation with your points entered.

Research and The Web Evaluating Web Sites To evaluate the impact on the web we use 1.Hits: The number of time the web site is visited 2.Eyeballs: The orbital lobes attached to a hit

Value of Web Research Web research proposes 1.Intimacy: Site based research might convey business closer to their components 2.Precision: Web based research provide detailed answers about clients than usual research 3.Timeliness: Web based research takes less time than traditional research 4.Cost: Web based research would cost much less than usual research.

Web Research Considerations Before starting a web research, it is ultimate to start first by: 1.Establish objectives: Why the Web, What the site designed to do ? What are we attempting to communicate? 2.Determine Criteria: Provide tangible data 3.Determine benchmarks: Project the Hits the site will receive, and place it as competitive advantage 4.Select the right measurement tool: in fact many software exist, but using surveys for example may be a tangible source of measurement

5.Compare results to objectives: success of online marketing cannot be concluded in space, each piece of information must correlate positively with objectives set by the company 6. Draw Actionable conclusions. Try to translate number into concrete information.

Conclusion The web nowadays is a part of our daily source of collecting information. It is a new window over the world, and it is easy to access. PR department must take that as an advantage and take the maximum profit over it

Thank you for you attention