Marketing Proposal Prepared by: Kortney Bolton, Kevin Hirsh, Michael Schwab, Tom Sweeney

Orange 21 is in Need for Expansion –US Sunglass Market is Saturated –Have Facilities for Expansion –US Economy is Struggling United Arab Emirates is Prospering

CorporateStaff LineManagement International Structure Based on Product Lines

Name is Arabic for: –Superiority –All-Mighty Logo is Arabic Symbol for Om Targets Emirati Population – 95% of UAE

Will be based in the United Arab Emirates Offers ultra-high fashion sunglasses Targets Emirate Market

Relatively new market – 1971 Great market potential Growing: Over 30,000 Construction Cranes are in Dubai – 25% of World’s Cranes

Economic Scenario: Not Feeling Affects of Global Recession Opened $1.5 Billion Hotel in September Atlantis, The Palm, 2008

Infrastructure Free Trade Zones Low Tariffs – 5% Open to Foreign Investment Modernized Cities

350% Sales Increase on Sunglasses Sunglass Sales Grossed Over $500 Million in 2005 Hold World-Renowned Fashion Weeks Strong Base for Expansion Tourist Influx

Target Markets: Geographic –Abu Dhabi –Dubai Demographic –Emirati –High Fashion

Demand For Product Sunglasses: –Sunny Over 90% of Year Fashion: –Market is Fashion Rich –Large Disposable Income –Americanized Style –Ultra-High Fashion

Platinum البلاتين High End $400 and Up Gold الذهب Middle End $100 to $300 White أبيض Snow Line $100 to $300 Male and Female

Dubai Deira City Center Burjuman City Center Mercato Mall Abu Dhabi Capitay City Mall Marina Mall Abu Dhabi Mall

Fashion Shows –Dubai Fashion Week Essa HSY Nili Zahar Luxecouture –Abu Dhabi Fashion Week Albino Milia M Missoni Maison Rabih Kayrouz

Celebrities Events –Atlantis, The Palm Billboards Designed in California Web Site

Based on Competition High Prices –Represent Quality –Status in UAE Multiple Lines Offer Different Prices

Sunglass Hut Other Designers: –Dolce and Gabbana –Versace –Armani –Gucci –Ray Ban –Oakley Points of Parity –High Fashion –Premium Prices Differences –Focus on Sunglasses –Targeted toward Arabic Population

Manufacturing Warehouse Houston, TX, USA Port of Houston Houston, TX, USA Jebel Ali Terminal Jebel Ali, UAE Dubai Importer/ Customs Jebel Ali, UAE Foreign Warehouse Mina Jabal Ali, UAE Retailers Abu Dhabi, UAE Retailers Dubai, UAE Truck Ship- Maersk Line Truck Truck- E11 Gioia Tauro Terminal, Italy Lens Production San Diego, CA Raw Materials USA Railroad

Retailer: Solstice Sunglass Boutique Forwarding and Brokering: Kuehne and Nagel Warehousing: Mina Jebel Ali –Bonded Warehouse –24 miles from Dubai –37 miles from Abu Dhabi

Tariffs – 5% Taxes –No Income Tax or Sales Tax Free Trade Zones –17 FTZs in UAE –Largest is Jebel Ali Free Zone Import Regulations –Business License Emirate

Dubai Population: 1,241,000 Abu Dhabi Population: 1,463,000 –1/3 Population of UAE (4,300,000) The 2 Cities are 63% of Total Population

Sunglass Sales over $500 Million Annually We Expect to Control at Least 0.5% of Sales Within the First Year –$2,500,000 In Sales Goal is Control 1.9% by 2013 ($9,500,000)

Expect Sales to Surpass Expenses by the End of 2009

Orange 21 is in need of world expansion UAE is prospering and open to foreign investment with limited Government Regulations Orange 21 has the facilities for the project Om Optical is marketed to appeal to consumers in the Emirates We expect to break-even in the first year and make an annual of profit of $10 Million in 5 Years UAE will be a perfect location for a regional headquarters for further Middle East expansion