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L – 5 Distribution Channel - Warehousing and Inventory Management.

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Presentation on theme: "L – 5 Distribution Channel - Warehousing and Inventory Management."— Presentation transcript:

1 L – 5 Distribution Channel - Warehousing and Inventory Management.

2 The Link

3 WAREHOUSING / DC WAREHOUSING DISTRIBUTION CENTER
Receive – Store – Pick and ship Receive - ship Low value added High value added Collects data in batches Collects data in real time Focus on minimizing the operational cost Focuses on maximizing the profit impact of meeting customer delivery requirement

4 Warehousing Decision Strategic Operational

5 Types of inventories Raw materials, components, and physical supplies
Finished goods GIP / Materials to be disposed or Re-cycled

6 Why should firms hold inventories
Achieve Transportation economies Achieve production economies Take advantage of quality of quality purchase, discount and forward buyers Maintain a source of supply Support firms customer service policies. Meet changing market conditions

7 Why should firms hold inventories…
Overcome the time and space differentials that exist between producers and consumers Accomplish least total cost, commensurate with a desired level of CS. Support JIT programs of supplies and customers Offer product mix Provide temporary storage support

8 Uses of Warehouse Support Physical supplies and distribution
Support manufacturing To mix products from multiple production facility To Break bulk or subdivide or other wise

9 Mechanism PUSH PULL WAREHOUSE FACTORY
( Serves to absorb excess production) PULL FACTORY WAREHOUSE DISTRIBUTION ( Flow thru center with positioning inventories closer to customers )

10 Functions of Warehouse
Manufacturing Support Production Mix Consolidation Break bulk Warehousing and Transportation synergy Warehousing and production synergy

11 Factors influencing Warehouse Policies
The Industry The firm philosophy Capital availability Product characteristics Economic condition Competition Seasonality of demand Use of JIT programs Production process in use.

12 Types of warehouses General Merchandise warehouse
Refrigerated warehouse Bonded warehouse Household goods warehouse Special commodity warehouse Bulk storage warehouse

13 Functions of warehousing operation
Movement Receiving Transfer or put away Order picking / selection Cross docking Shipping

14 Functions of warehousing operation
Storage Temporary Storage Semi Temporary storage

15 Information System Information system Inventory level Throughput level
Stock keeping locations Inbound / outbound shipments Customers data Facility and space utilization Personnel efficiency monitoring

16 Inefficiency in a warehouse
Information system Redundant and excessive handling Poor utilization and space and cube Excessive maintenance cost and down time due to obsolete equipment Dated receiving and shipping and dock condition Obsolete computerized information handling of routine transactions

17 Public warehouse Advantages Disadvantages
Ability to increase w/h space to cover peak season Lack of specialization Reduced risk Shortage of space – scalability limited Economies of scale communication Flexibility Tax advantage Specific know how of cost Minimal labor dispute Conservation of capital

18 Private warehouse Advantages Disadvantages Control Lack of flexibility
Financial constrains Less costly Better use of human resources Tax benefit Intangible benefits

19 Factors affecting size of a warehouse
Customer size level Size of market or market served Number of products marketed Size of products Material handling equipments Through put rate Production lead time Economies of scale Stock lay out Aisle requirement Office area in the warehouse Types of shelves / racks used Level and pattern of demand Processing / kit preparation area

20 Location analysis Market positioned Production positioned
Intermediately positioned Models: Von Thunen model Weber's model Hoovers model Green Huts model Center of Gravity approach

21 Factors from micro perspective
Quality and variety of transportation carrying the service site Quality and quantity of labor availability Labor rates Cost and quality of industrial land Potential for expansion Tax structure Building codes Nature of commodity and environment

22 Factors from micro perspective….
Cost of construction Cost of availability of utilities Cost of money locally Local government tax allowances and inducement to build.

23 Warehouse layout and design
Increased output Improve product flow Reduce cost Improve service to customers Provide better working condition Safety SHE


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