Slide title minimum 48 pt Slide subtitle minimum 30 pt Mobile Broadband trends and future expectations Tansel M. Özergene RAN Solution Manager Ericsson Turkiye
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations This is Mobile Broadband Everywhere Coverage Full Mobility High Data Speeds Broadband Everywhere
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Key success factor for building a mass market Established end-user behavior
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Addressable Broadband Markets VDSL ADSL HSPA More Segments can be targeted with Mobile Broadband Proportions are illustrative and Market dependent
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Mobile telephony Mobile broadband Wireless Broadband to homes and offices MobileTV Video telephony Richer communication Media downloads PSTN Full Service Broadband Multi service access - fixed and mobile One network delivers all services!
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Fixed Telephony Mobile Telephony Fixed Broadband Mobile Broadband From households to individuals and devices Smartphones Connected devices Notebooks Netbooks
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Towards 100% penetration A wider vision: Everything connected Vision 50 billion > 6 billion 3.5 billion 0.4 billion Launch 2009 Source: Informa & Ericsson LTE WCDMA / HSPA GSM / EDGE Today Max performance Mass market Largest coverage
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations The success of HSPA Source: GSA – Global mobile Suppliers Association: August/September 2009 ›283 commercial HSPA networks ›119 countries ›1605 HSPA devices ›183 suppliers Commercial HSPA networks HSPA network launch commitments Large global ecosystem for HSPA
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations HSPA Evolution
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Mobile Broadband speed evolution ~2014 ~1000 Mbps Operator dependent HSPA+ LTE 2010 ~150 Mbps Mbps 5-50 Mbps Mbps 1-10 Mbps Mbps Market impact Peak rate Typical user rate downlink Typical user rate uplink
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations …and more to come Source: Press releases and GSA (26 August, 2009) Global LTE Commitments Up to 14 LTE networks are expected to launch commercial services in 2010 TeliaSonera Telus Verizon Vodafone Telstra SmarTone-Vodafone T - Mobile Telenor Telecom Italia Telecom TELE2 PCCW SK Telecom SoftBank Aircell Bell Mobility 3 Cox Orange AT&T CSL Rogers Wireless metroPCS CenturyTel O2 Piltel NTT Docomo China Mobile China Telecom KTF KDDI eMobile 35+ operators in over 19 countries committed to LTE Zain Chunghwa Telecom Mobilkom
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Mobile gaming Photo albums Remote access Networking Music download Mobile TV MBlogs Mobile Services going mobile
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Actualizing ”50B” Body Area Network Online home/ office Connected vehicles Tagged objects Gadgets Monitoring & automation Smart homes/offices/buildings Personal communication and infotainment Smart vehicles and infrastructures Mobiles, laptops etc. Desktop PCs, IP phones etc.
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations Let’s talk more Mobile Broadband ›Meet us online –
Slide title minimum 32 pt (32 pt makes 2 rows) Text and bullet level 1 minimum 24 pt Bullets level 2-5 minimum 20 pt ›!"# $%&'()*+,-./ :; PQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuv wxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄ ÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäå æçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČ ĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇ ňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Do not add objects or text in the footer area © Ericsson AB 2009Mobile Broadband trends and future expectations