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Slide title In CAPITALS 50 pt Slide subtitle 32 pt Mobile Broadband Connects the Unconnected.

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Presentation on theme: "Slide title In CAPITALS 50 pt Slide subtitle 32 pt Mobile Broadband Connects the Unconnected."— Presentation transcript:

1 Slide title In CAPITALS 50 pt Slide subtitle 32 pt Mobile Broadband Connects the Unconnected

2 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-222 Industrial growth & GDP increase Sustainable socio- geographic structure Positive impacts on environment Increased enterprise and government efficiencies Improved education and health systems Entertainment and user generated content Job creation and retention Broadband for all Over 800 M people use Internet daily 100 M Blogs worldwide 2006 More than 120 operators offer Mobile TV More than 40% of work force are mobile 350 M broadband subscribers today PC penetration rate >70% and laptops overtaking desktops (US, Europe) 65 K new videos on YouTube daily and 100 M views daily Estimated: 2 million new jobs in California and GDP increase of 376 BUSD 50% of world pop lives in cities Remote work saves time and gasoline

3 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-223 Broadband to all? - fixed broadband penetration Q4 2006 Quarterly growth Source: Point-Topic, April 2007 WRC-07 mobile spectrum needed to improve broadband penetration

4 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-224 0 300 600 900 1200 1500 1800 2100 Broadband growth >1.8 billion subscriptions 2012 2005200620072008200920102012 Subscriptions (Millions) Mobile Broadband Fixed Broadband 2011 Broadband becomes personal Source: OVUM, Strategy Analytics & Internal Ericsson

5 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-225 Mobile traffic to grow tenfold by 2012 – need for more spectrum Sources: Ericsson 2007 Voice continue growing, but information based services will grow more driving the need for more mobile broadband spectrum 0 1 000 000 2 000 000 3 000 000 4 000 000 5 000 000 Yearly Terabyte 200420052006200720082009201020112012 TV/Video Internet Voice

6 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-226 Broadband for all 100% Penetration Time Phase 1 Early Acceptance Phase 2 Mainstream Phase 3 Reaching everyone Special Needs, Efficiency Gain Reliability, Capacity, Affordability Availability, Value for money, Ease of use

7 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-227 Ensuring penetration takes off 100% Penetration Time Phase 1 Early Acceptance Phase 2 Mainstream User value, affordability, simplicity Harmonized technologies Global standards Economies of scale Drives down price Stimulates growth and spread Even better economies of scale

8 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-228 3G Turbo 3G (HSPA) HSPA Evolved 3G LTE GPRS 19982002200520082009 Ericsson 40 kbps384 kbps3.6 Mbps28/40 Mbps200 Mbps Peak rate 1000 x Higher Peak Rate in 10 years GSM and 3G data evolution 1000 x Higher Peak Rate in 10 years

9 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-229 Mobile Broadband Module  Connecting everything  IPR costs included in the module  The target is to have more than 50% of all notebooks sold by 2011 to include embedded HSPA connectivity Further accelerating the Mobile Broadband market

10 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2210 UK, L’Oreal UK, ShootLive UK, National Express Sweden, Skanska Sweden, Westin Buss Australia, Salmon Fishing Hong Kong, Taxis Sweden, Skogforsk Institute Australia, Complete Health Group New Zealand, Energex Australia, Dural First National New Zealand, Atlas glass UK, Bradford Community Housing Trust UK, Bradford Community Housing Trust Mobile broadband connects the unconnected Sweden, YouTube and Facebook Enterprise Individual Benefits Sweden, Vetlanda Municipal Australia, Road Traffic Authority Bangladesh, Grameenphone US, Raleigh Police Department Australia, Fire Fighting Australia, BreastScreen Australia, Eye and Ear Hospital South Africa, MTN @ccess India, Gramyoti Society Sweden, Personalized postcards It is happening everywhere

11 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2211 The benefits when using 3G/HSPA  Access to critical information  Functions as an employer-employee bridge  Improved entrepreneurship “The projects are making a real impact on people’s lives. Some use it to get jobs or check their university application. But most importantly we’re seeing people become accustomed to the Internet, trusting what technology can do for them and how it can make their life simpler. If they can be included in the digital age, then it will benefit all of South Africa,” Ashraff Paruk, General Manager, Product Innovation and Strategy, MTN SA South Africa, MTN Mobile broadband connects the unconnected Index

12 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2212 South Africa, MTN Mobile broadband connects the unconnected Index

13 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2213 The benefits when using 3G/HSPA services  Benefiting the rural masses by providing: –E-learning –Healthcare –Local government initiatives –Market rates for crop produce –Live television, weather and info on fertilizer/pesticides –Video conferencing –Surveillance India, Ericsson Mobile broadband connects the unconnected Index

14 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2214 India, Ericsson Mobile broadband connects the unconnected Entertainment Socioeconomic development Increased efficiencies Job creation Improved education Security systems Improved healthcare Positive impacts on environment Index

15 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2215 Conclusion  The amount of traffic in mobile networks will continue to grow rapidly for both telephony and broadband services.  To get full benefits for society out of broadband, technologies must have economies of scale to enable a mass-market that makes broadband affordable for everyone  Ericsson believes HSPA will be the mainstream technology for mobile broadband for many years to come, with LTE and IMT-Advanced being the natural evolutions

16 Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt Ericsson Confidential2007-11-2216


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