H1 Economics Webquest By Kimberly Tan, Winnie Teng, Toh Hsin Fen Mendi Ang, Tan Chong Wei, Charles Eng

 First launched on January 27, 2010 by Steve Jobs, CEO of the Apple Company  First arrived in US stores on April 3, 2010

Steve Jobs Apple designed, developed and marketed this line of tablet computers primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content.

The following factors are considered:  Total cost of the product (Cost of production)  The price that competitors charge  The consumer’s ability to pay  The amount of business generated by the customer  The quantity demanded and quantity supplied

Manufactured and designed by the Apple Company Run on the same operating system (iPhone iOS) Run on the same operating system (iPhone iOS) Are multifunctional Controlled by multitouch display Use a virtual onscreen keyboard Apps sold in the Apple App Store or approved by Apple can be installed within

 iPad 2 is released on March 11, 2011 in the USA; and will be released on March for the rest of the World  Apple’s share of the global tablet market is estimated to drop to 67%, due to the expanding Android Market  With the expanding market of tablet PCs, there may be an increase in the cost of raw materials and hence, the cost of an iPad due to limited resources

Galaxy Tab 4GArchos 7 Home Tablet Toshiba Folio 100 T-Mobile LG G-Slate 4G Dell Streak 7 inch and 10 inch

ASUS Eee-Pad Transformer Toshiba Android 3.0 Tablet Motorola Xoom Smartbook AG Surfer 360 Tablet Acer Android Tablet Blackberry Playbook

VS  Samsung Galaxy Tab Apple iPad

 Price of substitutes  Price of complements  Cost of production  Change in firm’s objectives Consumers’ Point of View Producers’ Point of View

 The price of Android Tablet PCs such as the Samsung Galaxy Tab affects the marketing of the iPad.  If the price of an iPad is higher than that of the Samsung Galaxy Tab, consumers will choose to buy the Galaxy Tab instead.  This results in the fall in the quantity demanded of the iPad.

 The price of complements also affects the consumers’ decision and hence, the pricing the marketing of the iPad.  Singtel’s data plan for the iPad costs $34.50 per month while that of the Galaxy Tab costs $39.00 per month.  However, if the price of the Galaxy Tab’s data plan decreases, consumers will choose to purchase the Galaxy Tab instead of the iPad.

 The applications in the “app store” is also another factor that will affect consumers’ decision. Apple App Store Well-equipped with 250,000 apps and 70% apps are supplied purely through PAYMENT. Apple App Store Well-equipped with 250,000 apps and 70% apps are supplied purely through PAYMENT. Google’s Android Market Android’s apps, 64% of the 95,000 are supplied at free of cost. Google’s Android Market Android’s apps, 64% of the 95,000 are supplied at free of cost.  Consumers may be driven to make a decision to either have a device with more applications or the availability of free applications.

 The iPad’s cost of production is $290.  As the market of tablet PCs is expanding, the cost of raw materials may increase due to limited resources.  If there is a change in the cost of production, the producer will increase the price of the iPad, or decrease the supply of the iPad.

 iPad 2 is released on March 11, 2011 in the USA; and will be released on March for the rest of the World.  This will mean that the firm will be more focused on promoting and selling the iPad 2.  Consumers will also choose buy the iPad 2 over the iPad because it is the latest device.  These will affect the marketing and pricing of the iPad.

(Project A) (Project B) quarter-researcher-says.html on-mobile/ipad on-13th-november/