1. APPLE IPAD IN INDIA: WAS THERE A WAY OUT?
PRESENTED BY:
Khushboo Noopur ( ) Nahid Afrin ( )
Manisha ( )
Pankaj Attri ( )
Ifrah Showkat ( )
Harekrishn yadav( )

2. CASE SUMMARY
This case tells us about the evolution and market for tablets in Indian as well as global scenario.
The impact of tablets on PC.
The case also tells us about the major players of tablets in India.

3. Contd… Strategies adopted by apple :- Segmentation Product strategy
Distribution strategy

4. APPLE IPAD

5. INTRODUCTION
1955-born
1976-Apple1

6. 1977-Apple2
1980-went public

7. 1981-IBM pc was launched
1984-Macintosh was launched

8. Started new company called “next”
Invested in “pixar”
Apple bought next
Launched Imac, Ipod, itunes, iphones, etc

9. Oct, Steve died
Present CEO is Tim cook

10. MISSION
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”

11. VISION
“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.“

12. MARKET FOR TABLETS
Global Scenario million million According to granter million million According to IDC million According to Dow Jones Newswire million

13. Indian Scenario Samsung-45.8% Research in motin play book-21%
Apple-18.4
3G:wifi model sold in india-70:30

14. TABLET PLAYERS IN INDIA
SAMSUNG GALAXY
Motorola xoom
Dell streak
Rim Blackberry Playbook
Acer Iconia
HTC Flyer
Toshiba Thrive
Cisco Cius

15. Limited option approach Distribution Strategy:
Product Strategy:
Limited option approach
Distribution Strategy:
UNITED STATES
INDIA
Own Retail outlets
Best buy
Wal-mart/ Targets
Verizon/ AT&T stores
Apple Specialists
Find one

16. Why Apple is in 2nd Position In India?
Launches its product later in India
Is India a dumping ground for apple products?

19. Indian is a more Price Sensitive Market Weak distribution channel
“Thanks to the Indian govt. we won’t get Indian apple stores , with glass stairs and the huge apple on the front”.

20. Apple earns by selling apps , games and songs

21. Apple assumed that Indian market was conservative and did not have an apetite for luxury iProducts

22. Technical Problems
Apple failing to have a camera in it’s premier version
The launch of iPADS 2 with dual camera was too late
iPad does not offer support for the Flash Multimedia Player

23. Apple lack in bluetooth connectivity
Non availability of USB ports

24. Recent News

25. SWOT STRENGTH Strong Brand Image. Quality. Innovation and Improvement.
Marketing and advertising capabilities.

26. WEAKNESS High Price Weak distribution channels in India.
Lack of product breadth.
Incompatibility with other OS.

27. OPPORTUNITIES Introduction of new products.
Growth of tablet and Smartphone markets.
Expansion
Acquisition

28. THREATS Rapid technological change. Strong competition
Low cost products
Economic slowdown

31. EXISTING RIVALRY-HIGH
SAMSUNG Padfone, HP Slate, BLACKBERRY pad.
Lower price of other products
Research and Development

32. THREAT OF NEW ENTRANTS-medium
Apple dominates consumer electronic industry.
Put relentless effort on R&D
Each of the company’s products is unique.
Threat of new entrants is very low because apple continously differntiate its products from its rivals.

33. THREAT OF SUBSTITUTE PRODUCTS-HIGH
IPOD- Samsung mp3 player, Sony mp3 player.
IPAD- Samsung tab
IPHONE- Samsung galaxy note, nokia

34. SUPPLIER POWER-LOW
The Supplier has some power because they are able to supply unique material to apply and because of that APPLE can diffentiate its products from its competitors.

35. BUYER POWER-LOW
BRAND LOYALITY

36. Recommendations