1. Market For Ipad

2. About Ipad It was first originated on 27 th January 2010. It is a media tablet that offers multi-touch interaction with newspapers, magazines, ebooks, textbooks, photos, movies, word processing documents and most existing iphone applications.

3. Substitutes For Ipad Might be preferred over

4. Price of substitutes (Like samsung galaxy tab) fall  Consumers switch to cheaper alternatives Price of Ipad increase  Consumer unwilling to pay for Ipad  Switch to cheaper alternatives

5. Demand.. For ipad

6. · Cost of production · Demand · Supply

7. Competitive goods Same features as Ipad! 1) keep selling price low  a more than proportional change in quantity demanded 2) recoup any decrease in profits from the selling price by selling more units  market our iPad to be different from the other tablet PCs  becomes not as close substitutes as its competitors. Eg. hire famous celebrities to promote our product

8. increase in design and number of iPad complements eg. case, chargers and accessoriesincrease in design and number of iPad complements eg. case, chargers and accessories  consumers who have purchased the accessories would wish to purchase more iPads to customize to their own preferences  consumers who have purchased the accessories would wish to purchase more iPads to customize to their own preferences Complement

9. Substitutes : Ipad 2 FASTER! THINNER! LIGHTER! more expensive  keep our cost price of the iPad low.  cheaper yet still similar to the iPad 2.

10. INCOME Higher income  Higher purchasing power  Higher quantity demanded Adjustment? - increase the price of iPads as people can now afford higher prices.