16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

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Presentation transcript:

16-1 Retailing Includes all the activities involved in selling goods or services directly to final consumers for personal, nonbusiness use.

15-2

16-3 Retail Positioning Map

16-4 Department Store Model: Strong Retail Brand Approach

15-5

16-6 Department Store Model: The Showcase Store

The Showcase Store 15-7

15-8

15-9

15-10

16-11 Location Decision General business districts Regional shopping centers Community shopping centers Strip malls Location within a larger store

16-12 Indicators of Sales Effectiveness Number of people passing by % who enter store % of those who buy Average amount spent per sale

15-13 e-Commerce Marketing Practices Pure-click Brick-and- click Brick-and- mortar

15-14 Buyer Expectations for e-commerce Ability to order a product online and pick it up at a convenient retail location Ability to return an online-ordered product to a nearby store Right to receive discounts based on total online and offline purchases