1. RETAIL & WHOLESALE

2. Remember! Sell, sold, sold (v.) Seller (n.) Wholesaler (n.),
Salesperson (n.)
the sale of a car (n.sg. one-term sale)
Vs.
annual sales, (n.pl.)
monthly sales, the Sales Department

3. Channels of distribution
What’s the right order?
Retailer, Manufacturer, Consumer, Wholesaler
Manufacturer→Wholesaler→Retailer→Consumer

4. Where do we shop?
City Center Benetton Konzum Dolac Nama Metro Billa At EFZG?

5. Types of retail outlets
supermarkets and hypermarkets
shopping malls
discount stores
department stores
multiple (chain) stores
independent retailers
mobile shops
market stalls
vending machines
convenience stores

6. Find answers to the following questions (RB pp.39-40):
What did Boots do to fight competition? (pg.1)
What are the reasons for consumer spending going down? (pg.3)
Who suffers most on the market (pg.3)?
Who else? Why? (pg.4)
What survival strategies do retailers use? (pgs.5-11)

7. online world offline world
cyberspace
internet users
e-commerce
web-based business
virtual stores
virtual sales
online sales
online companies
to sell online / to buy online
e-tailers
bricks-and-mortar sales
dealing with customers face to face
bricks-and-mortar stores
in-store sales
offline sales

8. PARAGRAPH SUMMARIES FIND THE MISTAKE IN EACH PARAGRAPH SUMMARY.
Consumer spending rises in Europe, competition is intense and some retail chains decide to merge with rival chains.
Retail sales keep falling in Europe and Africa; so does consumer confidence.
Rising fuel costs and household debts affect customers’ spending which in turn has a positive effect on the sales of weaker retail players.
British supermarket chains expand into more product areas, and this affects negatively high-street chains and department stores.
Source: B. Lekaj Lubina’s teaching material

9. Secondly, retailers who expand in new regions never succeed.
Retailers’ survival strategy relies primarily on meeting customers' needs, and market penetration.
Secondly, retailers who expand in new regions never succeed.
Many retail chains have global clout.
Thirdly, retailers need to win consumer confidence through pricing or e-commerce (e.g. own brands)
Fourthly, wholesalers introduce changes in the supply chain.
Internet sales drop.
Sales in virtual stores work against bricks-and-mortar sales (click-and-mortar stores).
COPY PARAGRAPH SUMMARIES USING THE CORRECT WORD INSTEAD OF THE MISTAKE.
Source: B. Lekaj-Lubina’s teaching material

10. Online or offline?
Clicks and Bricks
Both!

11. Retailers and the internet: Clicks and bricks Source: The Economist, 25 Feb 2012 (RB, p.43)
Topic sentences? Pg. 1: Opposites? Pg.2: What are these numbers about? 200 5, 9 20 & 30 ¼ Pg. 2-6: Advice to retailers?

12. Report on Online Shopping in Retail Industry
TASK: The Association of Retailers has asked you to analyse the retail industry in order to publish a set of recommendations to its members . Use the phrases typically found in reports (RB, p.22) and the article in RB (p.43) as the basis for your findings.
Introduction? Procedure? Findings? Conclusion? Recommendations?