Rokeach Values Terminal Values –Preference for an end- state of existence Instrumental Values –Preference for broad modes of conduct

VALUES Influence attitudes, decision, motivation, perception and ultimately – behavior Are relatively stable and enduring

Values Survey Share your top three and bottom three instrumental and terminal values with your group –identify most frequently selected top 3 and bottom 3 values –discuss similarities and differences –why are there differences? Examine the source of values when addressing this question Are the values represented in your group typical of people your age?

Values Comparison MBA Students – ‘03 –Honest –Happiness – Independent –Comfortable life –Exciting life –Inner Harmony MBA Students – ‘02 –Honest –Ambitious –Family security –Wisdom –Independence –Happiness –Freedom

Previous Research Survey of Managers –Honest –Responsible –Capable –Imaginative –Logical Business Students –Ambitious –Capable –Responsible MBA Students – 04