RFID Chris Harris Carey Mears Rebecca Silvers Alex Carper

Outline New products New products Implantable chip (verichip) Implantable chip (verichip) Supply chain management Supply chain management Privacy issues Privacy issues

RFID Defined Radio Frequency IDentification (RFID) is a method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID tags contain antennas to enable them to receive and respond to radio- frequency queries from an RFID transceiver. Radio Frequency IDentification (RFID) is a method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. RFID tags contain antennas to enable them to receive and respond to radio- frequency queries from an RFID transceiver.

Various RFID Uses Current and Future

Simple Uses Beer Kegs Beer Kegs Library Books Library Books Pets Pets Clothing Lines Clothing Lines Package Carriers Package Carriers

Payment Uses Credit Cards Credit Cards Vehicles Vehicles Vending Vending

Complex Uses Human Implants Human Implants Government Codes Government Codes Patient Identification Patient Identification Passports Passports

Implantable chips Called Verichip Called Verichip Human implantation Human implantation Approved by FDA Approved by FDA - October October 2004

Chip Design Size of grain rice Size of grain rice Implanted under skin Implanted under skin Dormant Dormant Scanner activated Scanner activated No data No data

Data Retrieval Chip scanned Chip scanned ID number ID number ID sent to database ID sent to database Info received Info received

Uses Of Chip Present Medical (U.S.) Medical (U.S.) 200 U.S. Hospitals by U.S. Hospitals by 2007 Purchases (Spain) Purchases (Spain)Future Financial Financial GPS GPS

Comparison Advantages: GPS tracking GPS tracking Secure financial transactions Secure financial transactions Medical history Medical history

Comparison Disadvantages: Chip implanted under skin Chip implanted under skin Security issues Security issues Big Brother Big Brother

Wal-Mart Radio Frequency Identification (RFID)

Wal-Mart’s Direction Implementing RFID from Suppliers down to a per unit basis in the stores. Implementing RFID from Suppliers down to a per unit basis in the stores. Supply Chain Management Supply Chain Management

UPSTREAM EFFECTS Top 100 Suppliers were required to have RFID by Jan. 1, 2005 Top 100 Suppliers were required to have RFID by Jan. 1, 2005 Top 100 Suppliers will require 1 Billion Tags per year. Top 100 Suppliers will require 1 Billion Tags per year. Enables visible shipping/tracking Enables visible shipping/tracking

DOWNSTREAM EFFECTS Each unit of product will have RFID Each unit of product will have RFID Reduces Theft Reduces Theft Better management of inventory Better management of inventory Knowledge of How, When & From What Shelf Knowledge of How, When & From What Shelf

Privacy Issues Hidden placement of tags Hidden placement of tags Hidden readers Hidden readers Individual tracking and profiling Individual tracking and profiling Notice and Consent Notice and Consent Increase in target marketing Increase in target marketing Data used by third party Data used by third party

Privacy Issues Blocker Tags Blocker Tags Naturashield Fabric Naturashield Fabric Information on tag can not be altered Information on tag can not be altered Tag deactivated at checkout Tag deactivated at checkout

SOURCES DeNoon, Daniel. “Chip Implants: Better Care or Privacy Scare?” 27 Jul DeNoon, Daniel. “Chip Implants: Better Care or Privacy Scare?” 27 Jul “FDA Clears VeriChip for Medical Applications in the United States.” 13 Oct “FDA Clears VeriChip for Medical Applications in the United States.” 13 Oct “Patient Protection.” 15 Nov 2005, “Patient Protection.” 15 Nov 2005, “RFID and Privacy concerns.” 14 Nov 2005, “RFID and Privacy concerns.” 14 Nov 2005, Williams, Daniel. “The Strategic Implications of Walmarts RFID Mandate”. 29 Jul 2004, Williams, Daniel. “The Strategic Implications of Walmarts RFID Mandate”. 29 Jul 2004,

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