Major League Baseball. America’s Past Time MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing.

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Presentation transcript:

Major League Baseball

America’s Past Time

MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

Media Stakeholders – MLB properties, Franchises, National and Regional Sports Networks 10M+ 5-10M 1-3M3-5M Media Stakeholders

Media Stakeholders – MLB properties, Franchises, National and Regional Sports Networks Media Stakeholders

Revenue = $500M annually Private Equity Throws A Billion Dollars At MLB.Com, Gets Stonewalled BAM is a STAR

MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

#2 App of All Time

Market & Segmentation

MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

Interactive Enhanced Mobile “On-Base” Content

“On-Base” Allows the Fan to Interact with the Game “On-Base” Interacts

Not just “At-Bat”, Fans are now “On-Base” “On-Base”: More than “At-Bat”

Not just “At-Bat”, Fans are now “On-Base” “On-Base”: More than “At-Bat”

“On-Base” on the Move

MLB Goes Mobile iPad Disrupts MLB Distribution MLB and iPad Market iPad Enhances User Experience BAM Pricing

“On-Base” Pricing Same price for MLB.TV ($100, $120) Charge $19.95 a month / $49.95 season for the In-market streaming Charge $14.99 for “At-Bat” on the iPhone “On-Base” Pricing

Charge $19.99 for the iPad App for the 1 st year Charge $29.99 for the Bundle of “On-Base” and “At-Bat” $1.99 A-la-carte games for non-MLB.TV and non- in-market game subscribers “On-Base” Pricing

Evolving Video Devices Will Need Content as Consumers Demand Convenience Across Channels MLB is one of the only independent content providers in the world! Consumers Demand Convenience