Communicating Research to Policymakers "The road to inaction is paved with research reports"

The research-policy gap Ways to bridge the gap Strategic planning for communication Some communication tips

The Research-Policy Gap Researchers and policymakers have different roles and spheres of influence ResearchersPolicymakers Barriers to using research originate from both sides

Barriers - on the research side: Research topics don’t address policy needs Study findings often not definitive Policy implications not drawn out Not presented in concise fashion Lack of funds or staff for dissemination

Barriers - on the policy side: Policymakers have short time horizons and need quick results Are too busy to read studies Face competing priorities, including concerns about costs, political risks, and opposition

Understand the policy process and information needs Involve policymakers early on in research process Interpret and distill findings so they are relevant and usable for policy Ways to bridge the gap

Bridging the Gap Researchers Policymakers Policy communications

Policy communication requires: Strategic Planning Multiple Channels Continuous Process

Research-to-Policy: One Model

Strategic Planning for Communication - Steps Sender Objectives Audiences Messages Formats/Channels Pretest Evaluation Audience Research

Mobilize a Team Researchers Program/policy staff Communication specialist Editor Production staff

To plan effectively... Be specific about your objectives Think in terms of multiple products Tailor each to audience needs Pretest for best results Timing - hook to important events

Use multiple channels & formats Reports and publications Data sheets Print or electronic announcements Press releases Press conferences Conferences and seminars High-level policy presentations Policy memos and fact sheets Informal briefings

Tips for Developing Messages Present two to three points maximum Tailor the message to fit the audience Deliver through a credible source Avoid technical jargon Include actions the audience should take

Print materials should be... attractive clear and jargon-free short - 20 pages is good have a one-page summary have simple tables and graphs contain implications or recommendations

Cultivate the media Develop networks of journalists Nurture relationships Send information and data regularly Incorporate story element or “news hook”

To sum up: Communicating research is a full-time occupation Know your audiences and their needs Present a concise message Maintain a continuous flow of information