1© Copyright 2011 EMC Corporation. All rights reserved. WHY EMC FOR MICROSOFT VIRTUALIZATION Accelerating Your Journey to Your Cloud

2© Copyright 2011 EMC Corporation. All rights reserved. Microsoft Environments are Increasing in Complexity Physical infrastructures are too static to address this complexity Challenges Increasing Workloads Apps, Users and Data Management Complexity Increasing Cost and IT Inefficiency Increasing App Availability and Recovery

3© Copyright 2011 EMC Corporation. All rights reserved. Three Phase Journey to the Private Cloud IT PRODUCTION Lower Cost BUSINESS PRODUCTION Improve Quality of Service IT AS A SERVICE Improve Agility Phase 1 IT-Owned Applications Phase 2 Mission-Critical Applications Phase 3 Run IT as a Business % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation

4© Copyright 2011 EMC Corporation. All rights reserved. Virtual Infrastructure Effect for Microsoft BETTER QUALITY OF SERVICE EFFICIENCY LOWER COST

5© Copyright 2011 EMC Corporation. All rights reserved. Why Virtualize Applications? Cost Savings And Service Quality Improvement

6© Copyright 2011 EMC Corporation. All rights reserved. Virtualization Creates The Path To Your Cloud Lower CostImprove Quality of Service Improve Agility Phase 1Phase 2Phase 3 % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation

7© Copyright 2011 EMC Corporation. All rights reserved. The Journey To Your Cloud Phase 1: Consolidate and Virtualize Microsoft Servers and Storage Lower CostImprove Quality of Service Improve Agility Phase 1Phase 2Phase 3 % Virtualized Simplicity Efficiency Protection

8© Copyright 2011 EMC Corporation. All rights reserved. Microsoft Application Consolidation 1. Standalone2. Consolidation Consolidate all tiers of Microsoft landscape Target workloads for performance and capacity at lowest cost Increase server and storage utilization Simplify management Virtual Infrastructure

9© Copyright 2011 EMC Corporation. All rights reserved. Microsoft Storage Consolidation 1. Standalone Consolidate all tiers of Microsoft application landscape Target Microsoft workloads for performance and capacity at lowest cost 2. Consolidation DB App Dev Test

10© Copyright 2011 EMC Corporation. All rights reserved. EMC Support for Microsoft Virtualization Technology Integration and Extensions for: –Storage Management and Optimization –Backup and Recovery –Business Continuity Proven Solutions Application Integration –SQL, SharePoint, Exchange, VDI EMC Consulting Services Expertise –Gold Certified Partner for Microsoft Virtualization –Breadth of Service Offerings

11© Copyright 2011 EMC Corporation. All rights reserved. EMC Storage Integrator (ESI) Providing Simplified Management for Windows Storage Provisioning for Windows Servers Application aware Storage Provisioning Windows MMC based Agent less architecture Supports VMAX, VNX, VNXe, CX4 and NS Series –Block and File support Easy to use MMC Snap-ins for the Server/Application Admin

12© Copyright 2011 EMC Corporation. All rights reserved. SherWeb 94% less storage infrastructure Deploy new virtual servers in hours vs. weeks 50% savings in power/cooling

13© Copyright 2011 EMC Corporation. All rights reserved. EMC VNX For Virtualized Microsoft Applications Smarter management, greater automation, faster results –VNXe wizard set ups hundreds of Exchange mailboxes in fewer than 10 clicks –VNX provides automated tiered storage for high performance AND high capacity Integrated data protection provides peace of mind without the complexity Exchang e SQL Server SharePoint Virtual Server

14© Copyright 2011 EMC Corporation. All rights reserved. More Efficient Microsoft Backup, Recovery Online Disk Copy Tape or VTL Integrated with native Microsoft technologies –Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager….. Restore and recover in minutes vs. hours through tiered backups Simplify backup across multiple Microsoft applications Ensure application data availability Production SQL ServerSharePointExchange Virtual Server

15© Copyright 2011 EMC Corporation. All rights reserved. Enhanced Microsoft Backup and Recovery Online De-duplication And Compression Production Dedupe & Compress EMC Data Domain DD800 Appliance No changes to Microsoft backup scripts, processes or system architecture More frequent backups with less storage required = faster and more granular recovery Elimination of tape Reduce network bandwidth requirements enables extended distance backups Remote Site

16© Copyright 2011 EMC Corporation. All rights reserved. The Journey to your Cloud Phase 2:Virtualize Mission Critical Microsoft Applications Lower CostImprove Quality of Service Improve Agility Phase 1Phase 2Phase 3 % Virtualized Simplicity Efficiency Protection Availability Scalability Recovery

17© Copyright 2011 EMC Corporation. All rights reserved. EMC Symmetrix VMAX For Virtualized Microsoft Applications Trusted and Proven –Market leading replication –6 9s availability and 100% uptime Seamless Scalability –Scale without downtime as Microsoft applications grow –Centralize capacity planning and growth management Optimized Performance –Prioritize Microsoft workloads to right storage tiers, at right time –Auto-tiering minimizing tuning required Scale Out

18© Copyright 2011 EMC Corporation. All rights reserved. Maximize Microsoft Quality Of Service Capability Quality of Service DATA REPLICATION  Snaps and Clones for recovery and multi-tasks  Server failover/maintenance  Self-service for App Admins Storage and Server Replication ACCELERATED RECOVERY  Protect all Microsoft data tiers with one solution  Recover applications to any point-in-time locally or remotely Application Recovery CONTINUOUS AVAILABILITY  Active-active availability and mobility  Scale and migrate Microsoft App within or across data centers without disruption to business Continuity-as-a-Service

19© Copyright 2011 EMC Corporation. All rights reserved. More Performance and Less Cost 80% faster provisioning and more granular use of storage resources for Microsoft SQL Server –3X the number of users –3X the number of transactions SharePoint –Crawl operations improved by 90% –27% faster search response times Exchange –Up to 5x reduction in storage –5000 exchange users (provision 1GB vs. 5GB for each user) = 20 TB saved Exchange SQL Server SharePoint Virtual Server FC SATA Flash Virtual Pool Fully Automated Storage Provisioning (FAST VP) FAST Cache

20© Copyright 2011 EMC Corporation. All rights reserved. Virtualizing SQL Server with Hyper-V Tested SQL Server 2008 on Fibre Channel SAN to measure performance Similar performance between physical and virtual with Hyper-V pass through Using Flash drives to extend cache (FAST Cache) significant performance gains were realized

21© Copyright 2011 EMC Corporation. All rights reserved. Virtualizing SharePoint with Hyper-V Hyper-V with Failover clustering of all servers MetaLogix StoragePoint moved 92% aged content to cost effective disks Tiered data on single SAN to service all workloads Increased useable capacity without impacting performance

22© Copyright 2011 EMC Corporation. All rights reserved. Unique EMC and Microsoft API Integration Multiple points of management for provisioning EMC Storage Integrator (ESI) for Microsoft SharePoint 86 Minutes 20 minutes Faster Scaling of Microsoft Applications

23© Copyright 2011 EMC Corporation. All rights reserved. Improve Microsoft Replication Efficiency Automate management of replicas from context of the Microsoft applications –Clones for full, consistent recovery –Snaps for space efficiency SQL ServerSharePointExchange VM Template Clone Snap or Clone Leverage VM “Templates” to quickly clone server and O/S configurations Delegate replication tasks to multiple users with GUI based interface Production

24© Copyright 2011 EMC Corporation. All rights reserved. Accelerated Microsoft Data Protection Exchange and SQL Server integration Dynamic synchronous and asynchronous replication Failover and failback capability Lower bandwidth costs with integrated WAN deduplication DVR-like recovery of replicated data to any point in time Non-disruptive testing of recovery plans with virtualization Integrated Operational And Disaster Recovery Protect Microsoft Applications across Microsoft Hyper-V Virtual Environments Local Exchange SQL Server SharePoint Remote Production Test/Failover Virtual Server Server / OS

25© Copyright 2011 EMC Corporation. All rights reserved. Continuous Availability for Microsoft Deployments Mobility –Move Microsoft applications seamlessly (synchronously up to 100km) –Support spikes in application workloads with real-time migrations –Works seamlessly with Hyper-V Live Migration for both asynch and synch Availability –Move from disaster-recovery to disaster- avoidance –No recovery, restart or manual intervention Collaboration –Multi-user access to same data over distance with data change control Within a data center VPLEX Local VPLEX Metro & Geo AccessAnywhere at synchronous <100km asynchronous >100km

26© Copyright 2011 EMC Corporation. All rights reserved. Isle of Mann Government Complete recovery in under 60 seconds with EMC VPLEX 8x increase in performance 70% higher storage utilization Windows Server 2008 R2 Hyper-V

27© Copyright 2011 EMC Corporation. All rights reserved. Maximize Existing Management Processes Integrated And Automated Management Integration with Microsoft System Center Maximize ease of use for existing Microsoft environments Utilize existing tools and knowledge Manage physical and virtual infrastructure from single console –Planning –Deployment –Optimization

28© Copyright 2011 EMC Corporation. All rights reserved. EMC Integration with Microsoft System Center and Hyper-V Microsoft System Center SCOM Storage Visualization –EMC Management Packs for VNX, VMAX –Storage Visualization through System Center –Health Reporting on SAN objects EMC PRO Pack for VMM –Detect when space is low on volume –Present administrator with option to migrate VMs to larger volume System Center Orchestrator –Ability to provide workflow between System Center components –Examples: New storage volumes, add host to volumes –Customize Integration Packs Microsoft Windows Server 2008 R2 Hyper-V Storage Management and Optimization –PowerPath Virtual Edition –EMC Storage Integrator –Powershell Toolkit Storage Provisioning Backup and Recovery –Hyper-V Parent & Child Protection –Application Protection Business Continuity –Local & Remote Replication –Support for Clusters & CSVs –Storage Federation Proven Solutions Application Integration –SQL, SharePoint, Exchange, VDI

29© Copyright 2011 EMC Corporation. All rights reserved. Leverage Existing Management Tools Ex. EMC Integration with Microsoft System Center – Virtual Machine Manager (VMM)

30© Copyright 2011 EMC Corporation. All rights reserved. Automating EMC Storage Functions EMC has created PowerShell commands to automate storage functions such as.. Create new storage volumes Create and assign LUNs Provide server access to LUNs Create snapshots Remove volumes, LUNs, snaps Enabling simplified management: Rapid deployment of large scale storage and virtual machines Automation of snapshots for VM deployment Ability for end users to request new VM images while automating storage resources Leveraging The Microsoft Tools You Know…

31© Copyright 2011 EMC Corporation. All rights reserved. Solution Components: Fibre Channel (FC) SAN connectivity between the hosts and the EMC storage for optimal performance. Gigabit Ethernet (GbE) and virtual local area network (VLAN) connections for maximum performance and to eliminate network bottlenecks. All virtual machine files are stored on the EMC Unified storage array. Storage allocation for desktops is based on a 1+1 RAID 1 building block supporting up to 100 virtual desktops per building block. Target of large customer environments with maximum shared storage capacities of 120 disks and 64TB. Virtual Desktops (VDI) on EMC Unified Storage Microsoft, Citrix, EMC EMC Documented Solutions for 100 to 1000 Virtual Desktops using Citrix XenDesktop & Microsoft Hyper-V

32© Copyright 2011 EMC Corporation. All rights reserved. The Journey To The Your Cloud Phase 3: Deliver IT-as-a-Service Lower CostImprove Quality of Service Improve Agility Phase 1Phase 2Phase 3 % Virtualized Simplicity Efficiency Protection Availability Scalability Recovery Standardization Automation

33© Copyright 2011 EMC Corporation. All rights reserved. The Benefits of Ultra-Standardization Predictable, Consistent, Efficient At what level of standardization makes sense? What are the benefits IT could realize today? What do we sacrifice from standardization? How does standardization position us for the future?

34© Copyright 2011 EMC Corporation. All rights reserved. EMC UIM Infrastructur e Service Catalog Deliver IT-as-a-Service Define Service Catalog, Publish to Self-Service IT Portal Platinum SLA Driven Management Availabilit y SecurityPerforman ce Cost 99.99%0.2msHigh$500K Self Service IT Portal Service Catalog Integration with Industry Leading Management tools Application Service Catalog EMC integration with MS System Center

35© Copyright 2011 EMC Corporation. All rights reserved. Why EMC Consulting For Microsoft? Experience Proven deployment experience that speeds implementation and minimizes risk Hundreds of SharePoint engagements Over one million Exchange users migrated Hundreds of thousands of desktop deployments Hundreds of innovative user experience and enterprise search designs Tested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insight Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards Partner Relationships Comprehensive alliances leverage the leadership and innovation of complimentary organizations Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV Microsoft Gold Certified Partner with 16 Competencies 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award Participant in Microsoft Technology Adopter Programs (TAPS)

36© Copyright 2011 EMC Corporation. All rights reserved. EMC Microsoft Global Solutions Focusing on Best Practices for Journey to the Cloud Virtualization Tiered/ Unified Storage Backup and Recovery Business Continuity Management Security Content Management / Archiving Private Cloud solutions and support for VMware and Windows Server Hyper-V Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP) End to end process automation/integration with native Microsoft tools Consistent, simplified data protection across Microsoft applications Integration with Microsoft System Center and support for PowerShell RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva

37© Copyright 2011 EMC Corporation. All rights reserved. Getting Started with EMC Transformation Strategize Advise Architect Implement Manage Support Cloud Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery, Archive Business Continuity Trust Governance Security

38© Copyright 2011 EMC Corporation. All rights reserved. Additional Resources EMC Global IT Lessons Learned Learn from EMC’s own journey to the cloud Strategize with the Microsoft Solutions Practice at EMC Customized workshops and design recommendations EMC Proven Solutions Optimize your existing Microsoft software, people and process with EMC Proven Solutions Technology Centers and live demos EMC and Microsoft Technology Centers ( Locations?)

39© Copyright 2011 EMC Corporation. All rights reserved. THANK YOU