ACCELERATING SQL SERVER TO THE CLOUD

ACCELERATING SQL SERVER TO THE CLOUD
This presentation provides an overview of EMC’s capabilities for SQL Server. Aligning Cloud and Big Data Strategies for SQL Server Name Title Date

DILEMMA IT BUDGET 72% 28% Invest Maintain
[NOTE TO PRESENTER: USE THESE SLIDES TO CREATE CONTEXT FOR THE GROWTH OF INFORMATION IN THE CONTEXT OF DECREASING IT STAFF AND BUDGETS] The dilemma of today’s organization is that IT is constrained. 72% of the budget is going to maintaining or just keeping the lights on and only 28% is put to innovation or new projects. Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

IN 2010 THE DIGITAL UNIVERSE WAS
1.2 ZETTABYTES 1,200,000,000,000,000,000,000 According to the EMC sponsored IDC Digital Universe study released in June 2011 in "Extracting Value from Chaos" there was 1.2 zettabytes created in 2010 and the study forecasts 1.8 zettabytes (1.8 trillion gigabytes) will be created and replicated in 2011.

IN A DECADE THE DIGITAL UNIVERSE WILL BE
35 ZETTABYTES 35,000,000,000,000,000,000,000 Data is growing faster growing faster than Moore's Law and they find the world's data is doubling every two years. In a decade there will be 35 zettabytes of information.

Microsoft SQL Server Environments are Increasing in Complexity
Spanning Both Infrastructure and Data Analytics Infrastructure Challenges Data Challenges Increasing Workloads Apps, Users and Data Data Sources Are Expanding Rigid Systems/ Architectures Management Complexity Increasing Cost and IT Inefficiency Static Analytical Techniques Many clients cite the growth of information and the rigid, slow, IT as challenges. IT needs to adapt. Business needs Many clients cite the growth of information and the rigid, slow, IT as challenges. IT needs to adapt. Business needs agility to develop new business models and faster time to market. Data is simply growing faster than IT budgets can keep up and today many organizations just like you are trying to address the balancing act between providing value and managing with in existing budgets that maybe flat or decreasing. The Microsoft environment is complex from how users access data from mobile devices and desktops to how data is leveraged to drive business value is becoming increasing complex. Microsoft customers are faced with the constant challenge of increasing workloads, whether you’re working with SQL Server databases, or even Exchange mailboxes, SharePoint farms or just a bunch of files, the demands from users keep increasing. Along with the workload, the actual volume of data is also increasing, which leads to expanded management difficulties and challenges. Within these Microsoft environments, IT organizations are struggling to address cost , complexity, inflexible infrastructure, and Silo’d environments, they are looking to create economies of scale through standardization, reduce IT costs and deliver value to the Business to deliver innovation, enable flexibility, Ease of use and enable information access Existing analytical techniques and decision-making processes are not able to adapt to big data challenges. They require new approaches from both IT and business leadership to address the disruption to existing business models. A successful handling of big data can deliver significant competitive advantage to organizations that adapt their business model and decision-making processes to capitalize on the insight gained. How are they addressing these challenges? There are multiple approaches to creating a dynamic infrastructure that successfully addresses these challenges.. Stale Data Used for Insight Increasing App Availability and Recovery

Virtual Infrastructure Effect For Microsoft SQL Server
LOWER COST EFFICIENCY Having engaged with thousands of EMC and Microsoft customers, we have learned that there are significant benefits that customers have seen by virtualizing their Microsoft environments. Specifically, three main themes have constantly emerged in our customer conversations By virtualizing their environments, many customers have seen lower costs associated with their Microsoft environments. Additionally, they have seen greater efficiency gains by simplifying management and by increasing the overall utilization of their IT resources. Finally, we have helped many customers deliver enhanced quality of service to their end users and businesses. Also, because IT has been able to free up more resources, they have also been able to help the business be more innovative. Let’s continue with these themes for a moment….and take a look at some market dynamics to help put this in perspective… BETTER QUALITY OF SERVICE

Strong Momentum - Virtualizing Business Critical Applications
% of Workload Instances Running on VMware Apr 2011 42% 47% 67% 34% 28% 53% The results are overwhelming and clearly indicate that virtualization is a mainstream technology today with are overwhelming and clearly indicate that virtualization is a mainstream technology today with organizations large and small on the march to a 100% virtualization Despite the unique challenges associated with large Tier 1 apps, many of our customers are already running these apps on VMware today. Based on a customer survey of September 2008, 56% of our customers that have SQL are running at least one instance on VMware in production today. Other applications that are seeing strong adoption include Exchange, SharePoint, and Oracle DB. Gartner recently did a survey where 73% of users claim to use virtualization for mission critical applications in production. And the level of interest is increasing significantly, based on the number of enquiries and questions we are seeing from customers. Adoption is accelerating driven both by the economic climate and the need to reduce costs, and by the level of comfort that customers have. Sample size for the Customer CID survey: 989 total customers (560 NA, 198 EMEA, 231 APAC) Note to Presenter: You may want to delete this slide when presenting with Microsoft. 43% 38% 25% 25% 18% Jan 2010 Microsoft Exchange Microsoft SharePoint Microsoft SQL Oracle Middleware Oracle DB SAP Source: VMware customer survey, Jan 2010 and April 2011

Why Virtualize Applications?
Cost Savings And Service Quality Improvement In a recent IDG survey, customers were quite consistent in why they were virtualizing Applications – it was for both cost savings and for service improvement. Lets talk about some of the technologies that can help you achieve these benefits.. Source: IDG

Virtualization Creates The Path To Your Cloud
Lower Cost Improve Quality of Service Improve Agility Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation Virtualization is the first step in the Journey to the Private Cloud, we see most Microsoft customers today deploying virtualization for Microsoft environments in phases, gradually virtualizing more and more of their server environments. Note to Presenter: View in Slide Show mode as indicated for animation. <click> Initially the focus is on using virtualization to consolidate servers and increase hardware utilization. Once virtualized, we can decouple the Microsoft application software from the physical servers they run on consolidate multiple environments such as production, test and development or application servers Once we are running our Microsoft environments virtualized, improving quality of service is a key focus, making sure those Microsoft environments have the highest levels of availability, scalability, recovery and performance Ultimately as Microsoft customers employ more use of virtualization across the enterprise they will seek to take advantage of repeatable and proven solution deployment methodologies across the IT environment to ensure commonality among the infrastructure and enable IT-wide automation for advanced concepts like IT charge-back and self-service. % Virtualized Phase 1 Phase 2 Phase 3

The Journey To The Your Cloud
Phase 1: Consolidate and Virtualize Microsoft Servers and Storage Lower Cost Improve Quality of Service Improve Agility Let’s look at how EMC virtual infrastructure can make Microsoft environments simple, more efficient and protected. % Virtualized Simplicity Efficiency Protection Phase 1 Phase 2 Phase 3

Microsoft SQL Server Consolidation
1. Standalone 2. Consolidation Consolidate all tiers of the Microsoft SQL Server application landscape Target workloads for performance and capacity at lowest cost Increase server and storage utilization Simplify management Production Virtual Today most IT organizations have developed islands of computing for each of their Microsoft environments, deploying physical and dedicated servers for SQL Server based applications This has led to data center sprawl and very low-levels of utilization of these server environments. This physical approach to servers also makes it harder to deploy new servers to scale these environments. It also increases costs . Numerous customers have found that consolidating their application environments can help gain greater efficiencies and lower costs. A second benefit of virtual infrastructure consolidation is that we are now able to be more granular in how we provision storage resources to the applications supported by this infrastructure. We can now take advantage of mixed combinations of drive types and RAID levels to maximize performance of Microsoft databases and applications that are more latency sensitive in nature, while placing less active applications data on lower cost drives such as SATA. We can also begin to take a look at all of the tiers associated with these application environment such as test and Dev and consolidate storage to gain even more efficiency and cost savings. Reporting/ QA Test/Dev Virtual Infrastructure

Microsoft adCenter 2x 91% 92% 69%
The Impact of Consolidation and EMC Infrastructure 2x 91% Reduction in storage rack space 92% Savings in energy requirements 69% Reduction in overall TCO over 5 year period Increase in storage utilization “EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,” Brian Garrett, Vice President, ESG Lab, Enterprise Strategy Group Quite a few customers have found that consolidation is a first step to help address these challenges. A good example of this is Microsoft Adcenter… Here, Brian Garrett, Vice President, ESG Lab, Enterprise Strategy Group, sums up the power of consolidation by pointing to work EMC did with Microsoft Adcenter …..what impact did the EMC infrastructure have on the Microsoft AdCenter environment and business Objectives?? EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,” “Microsoft SQL Server and EMC Symmetrix storage are at the heart of the adCenter BI infrastructure. The fact that these products can handle this system given its size and growth is testament alone to their robustness. EMC has been a leader in this game for a long time and the adCenter deployment is an example of why this is the case.” Brian Garrett, Vice President, ESG Lab, Enterprise Strategy Group. Adcenter business is clearly an important segment of Microsoft's business—in fiscal year 2010, Microsoft’s online advertising revenue was 1.9 billion dollars. It’s certainly not something that Microsoft would be taking chances with. A reliable and scalable architecture built with SQL Server 2008 and the EMC Symmetrix VMAX was built to support the adCenter business intelligence requirements for the next 18 months This project was called project Snoqualmie internally because the project's energy savings can be used to power all of the homes in Snoqualmie, Washington. They were able to reach these levels of savings by consolidating from older disk arrays to the latest EMC Symmetrix VMAX arrays. Higher density drives and virtual provisioning which delivers storage capacity on demand helped Microsoft: Increase storage utilization from 34% to 70% Reduce storage rack space by 91% Reduce storage energy requirements by 92% And reduce the total cost of storage ownership over five years by 69% Consolidating was a logical first step but customers' are continuing to gain even more efficiencies by taking the next step towards the Cloud… lets talk about that transition in greater detail.. Note to Presenter: AdCenter production environment is deployed in a physical environment. more information can be found here

Why EMC VNX for Virtualized Microsoft Applications
Run SQL Server applications faster than ever The industry-leading innovations of the VNX series and the FAST Suite translate into compelling improvements in real-world virtualized application environments. For Microsoft SQL Server, the VNX series supports more than three-times the number of users and transactions versus the CLARiiON CX4. What benefit does this provide? 3x times faster means = more users, more transactions, better response time 3x more efficient means = More storage, better utilization, lower cost and VNX management features mean smarter management, greater automation, faster results VNX also provides flexible deployment options with a platform that provides flexibility including support for NAS, FC, FCoE, and iSCSI I/O and provides automated tiered storage for high performance AND high capacity – Flash, SAS, and NL-SAS and Fully Automated Storage Tiering (FAST) with ability to dynamically adjust to changing performance requirements. VNX also provides integrated data protection which we will address later in the presentation. A robust platform for consolidation of legacy block storage, file servers, and direct-attached storage, the VNX series enables organizations to grow, share, and cost-effectively manage multi-protocol file systems and multi-protocol block storage access. Smarter management, greater automation, faster results VNX provides automated tiered storage for high performance AND high capacity Integrated data protection provides peace of mind without the complexity 3X the number of users 3X the number of transactions 3x more efficient

More Efficient Microsoft Backup, Recovery
Virtual Server Virtual Server Virtual Server Integrated with native Microsoft technologies Microsoft Volume Shadow Copy Services (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager….. Restore and recover in minutes vs. hours through tiered backups Simplify backup across multiple Microsoft applications Ensure application data availability SQL Server SQL Server SharePoint Production Copy Backing up Microsoft environments is the baseline of protection we see in nearly every customer today. Here again, once we have deployed a virtual infrastructure we are able to improve the efficiency of Microsoft backup, recovery through the applied use of replication. Let’s take a look at an example with the impact that EMC can have for Microsoft applications like Exchange, SQL Server, SharePoint backup .. A key element to our approach is our ability to integrate with the Microsoft tools and technologies you know. Completely integrated with your MS applications through Microsoft Volume Shadow Copy Service (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager….. And provides a consistent approach across your MS applications Additionally, Centralized backup is nondisruptive Backups performed on clones, not production No network impact Eliminate backup window and improve service level agreements Completely integrated with the application through Microsoft Volume Shadow Copy Service (VSS), Database Availability Groups (DAG), Active Directory, SQL Server VSS Writer, Microsoft’s Data Protection Manager….. Drastically reduce recovery time Restore in minutes instead of hours Back up to tape or virtual tape library weekly Centralized backup lowers total cost of ownership Reduce number of tape drives Reduce backup-software licenses Online Disk Tape or VTL 14

Enhanced Microsoft Backup And Recovery
Online deduplication and compression No changes to Microsoft backup scripts, processes or system architecture More frequent backups with less storage required = faster and more granular recovery Elimination of tape Reduce network bandwidth requirements enables extended distance backups Production Dedupe & Compress The goal of backups is to satisfy recovery time and point objectives. Let’s now look at advanced backup and recovery with de-dupe and compression. As your Microsoft Application environments scale, ensuring adequate recovery will become even more critical, but at the same time harder to achieve as more data needs to be backed up. When looking at most Microsoft environments today, only a certain percentage of that data is actually changed since the last time it was backed up. What if we could look at the Microsoft application data, as it’s being backed up, and on the fly check the data block for block and see what has changed? Then only back up the new data? Let’s take a look at this in the context of a SQL Server database… Data Domain systems can be directly integrated into Microsoft SQL Server environments as disk backup media. In addition, Data Domain systems support all leading enterprise backup and archive applications for seamless integration into existing IT infrastructures. The use of different backup methodologies with Microsoft SQL Server and Data Domain systems typically has a negligible effect on overall data deduplication ratios. This enables performing native database backups in conjunction with database backups controlled by backup applications like Networker without affecting deduplication efficiency. Data Domain replication can be used to create offsite copies of SQL backups faster and more economically than legacy tape-based strategies. Data Domain replication makes advanced disaster recovery preparedness for MS SQL Server a reality. Integrates easily and seamlessly into existing Microsoft SQL Server environments; Allows the database administrative team to retain a greater number of full backup images online, thereby optimizing recovery options while occupying minimal footprint in the data center ; Greatly reduces dependence on tape Note to Presenter: More Information on SQL Server can be found in the whitepaper: EMC Data Domain DD800 Appliance Remote Site 15

Phase 2:Virtualize Mission Critical Microsoft Applications Lower Cost Improve Quality of Service Improve Agility Let’s now turn to phase 2 of the journey – business production. Now that you’ve seen successful virtualizing File and Print and applications like Exchange, companies typically start to think about virtualizing ALL applications. In the second phase of journey, you are looking to move past IT Apps to business owned/managed like SharePoint and SQL Server based applications. Here the focus shifts beyond simplicity and efficiency to improving the quality of service of your Microsoft environments. % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Phase 1 Phase 2 Phase 3

EMC Symmetrix For Virtualized Microsoft SQL Server Applications
Trusted and Proven Market leading replication 6 9s availability and 100% uptime Seamless Scalability Scale without downtime as Microsoft applications grow Centralize capacity planning and growth management Optimized Performance Prioritize Microsoft workloads to right storage tiers, at right time Auto-tiering minimizing tuning required A key foundational technology many customers leverage in this phase is Symmetrix. EMC’s Symmetrix family offers Microsoft customers true enterprise class storage for the mission critical and performance demanding virtual environments. With Symmetric, Microsoft customers are able to leverage over 20 years of market leadership storing and protecting mission critical applications. Trusted and Proven Customers trust Symmetrix with Enginuity Its Market leading replication, i.e., over 60,000 SRDF licenses, 60,000 TimeFinder licenses Its ability to deliver 6 9s availability and 100% uptime The EMC Symmetric VMAX Series provides advanced, large scale consolidation capabilities – while also providing maximum performance and Enterprise reliability…. EMC’s latest storage platform – the Symmetrix VMAXe provides a new entry point into the high end Symmetrix family delivering a highly available , scale out architecture for consolidation and simplified management of a storage environment. As EMC researched building this offering, it identified customers of varying sizes who were trying to solve critical problems. One of these is downtime, which drains productivity, whether it’s planned or unplanned. Another is growth—adapting to and managing the rapid changes to accommodate growth while at the same time maintaining current operations. Another pain is having periods of unpredictable service levels, or service level agreements, due to performance degradation from failures. There’s also a strong concern around complexity—that as the environment and IT capabilities grow, the staff has to be able to deliver what the business needs without adding extra time to its management and maintenance. And very much at the forefront of these customers’ concerns is that they are on a relatively tight budget, as dictated by total IT spend across the organization or the amount allocated for storage Symmetrix VMAXe addresses all of the pain points directly, and can help you achieve enterprise-class reliability, availability, and serviceability. Symmetrix VMAXe is ideal if you: Need an architecture that can scale-out your performance as you scale up your storage Require a multi-controller solution that delivers failure-mode performance Require an easier set of operations for managing and provisioning your storage Scale Out

More Performance And Scalability
Fully Automated Storage Provisioning (FAST VP) 80% faster provisioning and more granular use of storage resources for Microsoft SQL Server and Symmetrix Virtual Provisioning Improve ease and speed of provisioning storage Increase disk utilization Reduce capacity management costs SQL Server and FAST Cache 3X the number of users 3X the number of transactions Virtual Server Virtual Server Virtual Server SQL Server SQL Server SharePoint FAST Cache Let’s start with provisioning. With virtual infrastructure today, Microsoft users have access to some new and incredible capabilities to make their Microsoft application environments run much faster, and at less cost. The challenge has been being able to access this functionality in a fast and effective manner without impacting Microsoft availability or processes. For example, new types of disk drive technology can deliver up to 30x the performance of traditional FC drives or deliver much higher capacity at 1/3 the cost. Figuring out which Microsoft workloads should use which tier of storage and then actually moving the workloads to these tiers can be a very time consuming task to repeat and often requires downtime to do so. In addition, allocating capacity to Microsoft servers in a physical world traditionally means over provisioning capacity for anticipated growth vs. configuring for the storage you need today. EMC virtual infrastructure allows the use of virtual pools of tiered storage to be provisioned in an automated fashion to the Microsoft applications supported. You can set policies as to which databases or which data within your aaps/databases should have access to what levels of capacity, how much performance and when. You can set these policies to automatically adjust themselves, or alert you so that changes could be made manually with insight from your Microsoft applications. Using this technology, EMC has been able to make it 80% faster to provision storage for Microsoft environments taking the manual steps out of analyzing workloads, identifying storage resources and performing data movement. Here are some examples: For SQL Server, The Fast Suite enabled: 3X the number of users 3X the number of transactions Replace lengthy manual processes and dynamically tune application workloads in 80% less time Virtual Provisioning can reduce the amount of unused physical storage by having multiple thin devices share a single thin pool, drawing physical storage from it only as needed. improve ease and speed of provisioning storage, increase disk utilization, and reduce capacity management costs Note to Presenter: The Proven Solutions test mentioned above is detailed in this solution overview: Flash FC Virtual Pool SATA

CONTINUOUS AVAILABILITY
Maximize Microsoft Quality of Service CONTINUOUS AVAILABILITY Active-active availability and mobility Scale and migrate Microsoft App within or across data centers without disruption to business Continuity-as-a-Service ACCELERATED RECOVERY Protect all Microsoft data tiers with one solution Recover applications to any point-in-time locally or remotely Application Recovery Maximizing quality of service for Microsoft environments with EMC virtual infrastructure involves different levels of capabilities you can leverage within EMC and VMware and MS technologies. Each of these becomes critical as your Microsoft environments scale, more data is added and more servers and storage are needed, balancing quality of service and cost can be difficult. <CLICK> The first is the ability to make it faster to replicate Microsoft databases and applications without taking the environment offline. More than just enabling replication, we can automate the processes and provide Microsoft administrators access to the replication technologies. The second is allowing faster recovery of Microsoft applications to any point-in-time. This enables Microsoft administrators to track all Microsoft transactions locally or remotely in a recovery journal. Should an outage occur locally or remotely, Microsoft administrators can roll back SharePoint, Exchange or SQL Server Databases to any point in time. The ultimate goal however is to not have to recover, but to have continuous availability of Microsoft applications. Through virtual infrastructure, Microsoft applications can be shared within or across data centers synchronously with read and write access. In addition to allowing for multi-tasking, this also allows for continuous availability without the need for manual recovery. Let’s look at these technologies in more detail. DATA REPLICATION Snaps and Clones for recovery and multi-tasks Server failover/maintenance Self-service for App Admins Storage and Server Replication Capability Quality of Service

Improve Microsoft Replication Efficiency
Automate management of replicas from context of the Microsoft applications Clones for full, consistent recovery Snaps for space efficiency VM Template VM Template VM Template SQL Server SQL Server SharePoint Once we have consolidated and networked out servers and storage we can begin to take advantage of functionality within the virtual infrastructure to make your Microsoft environments more efficient. One example is replication. Efficient replication is important in Microsoft environments. From repurposing data to support business requirements including test and development and reporting to ensuring data protection and recovery…..replication is critical… it is also a complex manual process. EMC alleviates this complexity. Replication Manager auto-discovers the underlying components of your system, including array, host, and application information. With the point-and-click GUI, Replication Manager automates the process of scheduling events, including mounting replicas to any like host, recovering from a replica, expiring a replica, running scripts, and initiating backup to tape. Increased automation reduces the potential for human error, resulting in time and cost savings. The automation behind Replication Manager is one of the key values in this product—things like auto- discovery of all the hosts, file systems, operating systems, databases, and storage—including available replication technology within the environment. Replication Manager offers applications transparency to underlying complexities. It insulates the user from needing to be a replication expert. It understands database layout and works with API’s to create recoverable images. Built-in intelligence maps hosts to storage and replicas and places applications in known states to create application-consistent replicas, such as VSS for Microsoft Exchange, VDI (Virtual Device Interface) for Microsoft SQL Server and SharePoint. When we add virtualization to this solution the results get even more compelling. Once you virtualize your Microsoft application servers you can then create what’s called a template, representing an exact copy of that servers O/S and configuration data. Templates take minutes to create and once deployed you can now replicate your servers and storage together in minutes, repeatedly. Consider this as compared to how long it takes you to deploy new physical Microsoft servers today for test and development or production? Leverage VM “Templates” to quickly clone server and O/S configurations Delegate replication tasks to multiple users with GUI based interface Production Snap or Clone Clone Clone Clone

Accelerated Microsoft Data Protection
Integrated Operational and Disaster Recovery SQL Server integration Dynamic synchronous and asynchronous replication Failover and failback capability Lower bandwidth costs with integrated WAN deduplication DVR-like recovery of replicated data to any point in time Non-disruptive testing of recovery plans with virtualization Virtual Server Virtual Server Production Server / OS Test/Failover The breadth of Microsoft applications that IT organization typically utilizes compounds disaster recovery complexity Today, EMC offers a powerful and consolidated solution for complete protection of your virtualized application environments with EMC RecoverPoint for both local operational recovery—and remote disaster recovery. Right out of the box RecoverPoint is integrated with Microsoft Exchange and SQL Server for industrial-strength application protection in physical deployments, but with the ability to support virtual machine deployments in Hyper-V as well. RecoverPoint provides intelligent dynamic synchronous and asynchronous replication for maximum availability leveraging unique bandwidth reduction technology—and integrated WAN de-duplication—to make the most out of available bandwidth. RecoverPoint provides DVR-like recovery of replicated data to any point in time—and automated recovery of Exchange and SQL Server and other applications to any event in time. It supports federated applications for cloud deployments and is available with a cluster enabler option for use with Microsoft clusters. In addition to supporting Microsoft Hyper-V, RecoverPoint is also integrated with VMware vCenter Server and Site Recovery Manager for seamless replication and recovery in virtualized environments. Connect geographically dispersed SANs Transparent to Fibre Channel devices Low-cost, simple-to-deploy Ethernet connections FCIP or iFCP protocols Remote mirroring, copy, and disaster recovery solutions Completely integrated with MS clustering solutions Can automate DR process Provides heterogeneous application support Consolidate SAN islands Exchange SQL Server SharePoint Local Remote Protect Microsoft Applications across Hyper-V or VMware Virtual Environments

Continuous Availability for Microsoft Deployments
Mobility Move Microsoft applications seamlessly (synchronously up to 100km) Support spikes in application workloads with real-time migrations Works seamlessly with Hyper-V Live Migration for both asynch and synch Availability Move from disaster-recovery to disaster-avoidance No recovery, restart or manual intervention Collaboration Multi-user access to same data over distance with data change control VPLEX Local Within a data center For most of our customers, their workforce is global and therefore, so is their IT infrastructure. They have servers and storage all over the world that is underutilized. To increase utilization, many of our customers consider migrating applications, however, that process is labor intensive and if any errors or missteps occur along the way, you can lose productivity, data and in the worst cases, revenue. Additionally, with global companies require global access to information, and this information needs to be consistent. Simultaneous access to one version of information across all employees is critical to ensure accuracy in business processes, but can be very difficult to achieve. This would allow for seamless movement of applications across arrays without downtime, ensuring applications retain continuous access to their users and data. This would also allow for remote site infrastructure to be actively utilized, ,increasing return on investment for that infrastructure. To address these IT needs, EMC developed VPLEX. VPLEX is a new storage platform that inserts in the SAN, in between hosts and storage, and can extend data over distance, within, between and across data centers – an innovation that refer to as “AccessAnywhere”. This has three very powerful advantages for Microsoft environments. The first is mobility – once VPLEX is deployed into your Microsoft environment you can move your Microsoft environments seamlessly within or across data centers without any downtime. This can be useful for migrating Microsoft applications to new infrastructure or even a new data center. Synchronous availability is limited to 100km today, after which asynchronous mode would be needed, introducing some latency, but still active mobility. The second benefit is moving from disaster recovery to really disaster avoidance – In an active-active mode there is no need for recovery or restart, no manual intervention. Should an outage occur at one site, your applications are available and running immediately at the second site (within synchronous distances) Finally, this allows you to extend the value of your Microsoft applications beyond the physical walls of the data center. For example, We can now leverage the same copy of SQL Server data across multiple users miles apart and do so while tracking the data changes and ensuring transaction integrity as SQL Server databases and associated applications are access and changed simultaneously. This could be used to allow development and testing across multiple groups in multiple locations. EMC VPLEX Geo is exciting for Microsoft base environments including those based on Microsoft Windows Server Hyper-V EMC VPLEX Geo allows you to ensure the availability of mission critical applications. EMC VPLEX allows you to accelerate cloud on-boarding and support spikes in application workloads with real- time migrations. Effectively support your service level agreements ensuring application availability. You can migrate your application before disaster strikes at a time that makes sense for your business. Lastly, you are able to accelerate hardware refresh and data center migrations by transparently migrating applications to new infrastructure within or across data centers without downtime VPLEX Metro & Geo AccessAnywhere at synchronous <100km asynchronous >100km

Phase 3: Deliver IT-as-a-Service Lower Cost Improve Quality of Service Improve Agility Phase 3 of the journey centers on delivering IT as a service … creating a catalog of services for the business – whether that be infrastructure as a service, application platforms as a service, popular applications as a service, desktop as a service, or other variations. At this point virtualization is pervasive. Everything new is deployed virtually. IT now essentially becomes the internal service provider and business users become intelligent users of these services. Ultimately, getting here will require a level of standardization. Let’s look at this more closely % Virtualized Simplicity Efficiency Protection Availability Scalability Recovery Standardization Automation Phase 1 Phase 2 Phase 3

The Benefits of Ultra-Standardization
Predictable, Consistent, Efficient At what level of standardization makes sense? What are the benefits IT could realize today? What do we sacrifice from standardization? How does standardization position us for the future? Standardization of IT infrastructure involves determining which layers of the IT stack you feel comfortable having as common components. But as you evaluate this, there are a lot of questions to be answered first. If you think of the Microsoft platforms and applications, we have a lot of choices. Obviously we have MS Applications, Databases and Middleware. But then we have operating systems, networks, server and storage. What is the best choice for your MS environments, but also how important is it for you to use that same infrastructure even beyond your Oracle software? And finally, there are always new and innovative technologies becoming available which you may want to add to your MS environment to improve performance, security, etc. So, at what level should we standardize? How could this benefit you today and in the future? And what, if anything, do you lose from standardization?

Maximize Existing Management Processes
Integrated And Automated Management Integration with Microsoft System Center and VMware Maximize ease of use for existing Microsoft environments Utilize existing tools and knowledge Manage physical and virtual infrastructure from single console Planning Deployment Optimization Finally, as we begin to standardize, and deploy virtualization on your servers running Microsoft, the discussion of management becomes a topic of focus. We have found that our customers are looking to extend their existing investments and expertise in existing management tools. For example, quite a few of our joint customers with Microsoft have existing investments in Microsoft System Center. EMC has worked with Microsoft to integrate and extend our management technologies to address increasing requirements for simplified end to end management of virtualized environments. One such example is the integration EMC has with VMM. Microsoft System Center Virtual Machine Manager 2008 R2, helps enable centralized management of physical and virtual IT infrastructure, increased server utilization, and dynamic resource optimization across multiple virtualization platforms. It includes end-to-end capabilities such as planning, deploying, managing, and optimizing the virtual infrastructure. The combination of EMC and Microsoft technologies allows you to dynamically pool, allocate, and manage datacenter resources including storage provisioning. Using these integrated and automated management solutions, you can be a more productive service provider for your businesses

Challenges of Infrastructure Management
Heterogeneous storage, networking, and server environment across multiple data centers Inability to make critical business decisions based on near real-time information Manual, labor intensive maintenance of reports Inability to report on all environments across IT Limited ability to proactively manage multi-tiered storage environment, including predictive tier- specific capacity planning and allocation based on accurate historical consumption data Under- and over-utilized storage assets with inability to reclaim/ reallocate underutilized storage Inability to trend and forecast critical IT metrics over time Difficult to identify performance and/or stability issues Companies are spending a substantial and growing amount of money on their IT infrastructure to manage the wealth of data that they collect about their customers, their products, and their operations. Supporting these vast data resources, IT organizations have assembled hundreds if not thousands of applications, all running on hundreds of storage, server, and networking platforms. This extreme heterogeneous operating environment limits IT’s ability to monitor, plan, and diagnose the health of their operations. Challenges include: Inconsistency in the levels of detail available in the data to support decision-making Lack of visibility into key operational metrics and key performance indicators across the IT enterprise Substantial manual effort is required to assemble the data from these different systems Root-cause analysis of problems is manually intensive and late Trending and forecasting of future IT operational requirements is imprecise It is difficult to support changes Inconsistency in the in the business (e.g., introducing new products, launching a new website) 26

Infrastructure Intelligence
Infrastructure Intelligence brings IT capacity, utilization, and application performance into a single dashboard for monitoring and managing a complex IT environment Solution Services engagement Built on industry-standard BI technologies Flexible, customized source data extraction Dashboards and metrics customized to your business “Single pane of glass” view of whole IT infrastructure Results Consistent enterprise data definitions & model Consistent data & reports Actionable dashboards EMC Consulting Service can help you address this manage challenge. The EMC® Infrastructure Intelligence Service is a pre-packaged service that implements a data warehouse and business intelligence platform that provides reporting, dashboards, analytics, and alerting across a heterogeneous storage, server, application, and networking IT environment. Using a pre-wired business intelligence environment built with Microsoft SQL Server and Microsoft PerformancePoint Server, EMC consultants integrate data from these different devices to create a data warehouse with a holistic view across the IT operations. From this data warehouse, special-purpose multi-dimensional cubes are created to analyze performance and capacity utilization, triage performance problems, and calculate future capacity requirements given changes in the business. Robust trend analysis and forecasting capabilities measure actual performance against business goals, and alert users when performance is outside boundaries Insightful, Relevant, Actionable 27

Infrastructure Intelligence
Extend current storage reporting and analysis by enabling KPI-based reporting, analytics, and alerting of critical infrastructure capacity planning and performance metrics. What You Have Today Automated Data Transformation! Actionable IT Dashboards! Monitoring and measuring capacity is an essential part of being able to manage services and processes, and report value to the business. Many organizations today measure at the component level, and although this is necessary and valuable, service measurement must go up a level to provide a view of the true customer experience of services being delivered. There are three types of metrics that an organization needs to collect to support CSI activities as well as other process activities. Technology metrics: often associated with component and application based metrics such as performance, availability. Process metrics: captured in the form of Critical Success Factors (CSFs), Key Performance Indicators (KPIs) and activity metrics. Service metrics: the results of the end-to-end service. Component/technology metrics are used to compute the service metrics. An integrated Service Measurement Framework needs to be put in place that defines and collects the required metrics and raw data, and supports the reporting and interpretation of that data. Service Reporting A significant amount of data is collated and monitored by IT in the daily delivery of quality service to the business, but only a small subset is of real interest and importance to the business. The business likes to see a historical representation of the past period’s performance that portrays their experience, but it is more concerned with those historical events that continue to be a threat going forward, and how IT intends to mitigate against such threats. It is not enough to present reports depicting adherence or otherwise to SLAs. IT needs to build an actionable approach to reporting, i.e. what happened, what IT did, how IT will ensure it doesn’t impact again and how IT are working to improve service delivery generally. A reporting ethos which focuses on the future as strongly as it focuses on the past also provides the means for IT to market its offerings directly aligned to the positive or negative experiences of the business. Extract Stage Load Transform SCOM, SMS, NetIQ, DB, OS, Onaro, CSV, Excel Star Schema Warehouse IBM, HP, NetApp, Vendor XYZ Multi-Dimensional Cubes EMC Capacity / Performance End-To-End Automation 28 28

Major University Business Intelligence Improves Management of Infrastructure Client Our client is a leading international authority on the improvement of health and prevention of disease and disability. How can we track and improve our IT systems performance? Our client was unable to track the trends of critical IT measurements. Our client’s business calls for the support of hundreds of individual grant-driven researchers. Each brings unique requirements and draws upon school resources. Our client was unable to predict future demand for IT resources and / or explain the cost of resources to customers and future grant applicants alike. Realization EMC Consulting implemented our BI for Infrastructure offering using Microsoft PerformancePoint, SharePoint, and SQL Server. We consolidated storage, database, network, and application metrics into a single data warehouse. EMC consultants developed dashboards to illustrate key elements of the infrastructure, including mapping across physical and virtual environments, to a wide degree of stakeholders never brought into this process before this point. Results This solution enabled fact-based decision-making supported by accurate and trusted data. Reports are now created automatically without the need for manual intervention. It enabled immediate identification of underutilized applications, servers, arrays or tiers and IT can now proactively address performance issues. The role of the IT staff as it relates to these tasks has been transformed. More time is now spent on strategic tasks rather than administrative activities. Johns Hopkins is a leading international authority on the improvement of health and prevention of disease and disability. The school is ranked first in public health according to U.S. News and World Report and a division of a world-recognized University and medical community in Baltimore, Maryland.

High Tech Manufacturer
Business Intelligence Improves Management of Infrastructure Client Our client is a global leader in information technology. They design, manufacture and market IT networking devices. How can we track and improve our IT systems performance? Our client was unable to track the trends of critical IT measurements. They were also unable to predict future demand for IT resources. They were unable to report on data storage, application usage or network traffic across their organization. The limited reports that could be produced were manually prepared which was a labor intensive process. Realization EMC Consulting implemented our BI for Infrastructure offering using Microsoft PerformancePoint, SharePoint, and SQL Server. We consolidated storage, database, network, and application metrics into a single data warehouse. EMC consultants developed dashboards to illustrate key outliers and a ‘click-to-root-cause’ feature that identified the reason why an application was not performing as expected. Results This solution enabled fact-based decision-making supported by accurate and trusted data. Reports are now created automatically without the need for manual intervention. It enabled immediate identification of underutilized applications, servers, arrays or tiers and IT can now proactively address performance issues. The role of the IT staff has been transformed and now most of their time is spent on strategic tasks rather than administrative activities. CISCO – CLIENT NAME CONFIDENTIAL Challenges/Situation Inability to trend and forecast critical IT metrics over time Unable to reclaim / reallocate underutilized storage Unable to report on storage, database, network or application usage across IT Manual and labor intensive maintenance of existing reports Delivered Solution Implemented BI for storage offering using Microsoft PerformancePoint Server, SharePoint Server 2007, and SQL Server 2005 Consolidated storage, database, network, and application metrics into a warehouse Provided dashboards to illustrate key outliers and a ‘click-to-root-cause’ feature Enabled identification of database applications that are using significant storage Enabled identification of network usage and two path compliance Benefits Eliminated any need to manually create custom reports on a recurring basis Enabled fact-based decisions supported by accurate / trustworthy data Became single version of truth for all storage infrastructure management Enabled immediate identification of underutilized applications, servers, arrays, tier or hypers/LUNs IT now proactively addresses performance issues without any impacts Most of IT staff’s time spent on strategic tasks rather than administrative Simplifies future integrations since solution is deployed on EMC’s BI framework

Deliver IT-As-A-Service
Define Service Catalog, Publish To Self-Service IT Portal SLA Driven Management Availability Security Performance Cost 99.99% 0.2ms High $500K Self Service IT Portal Service Catalog Finally, let’s look an advanced way to manage this fully virtualized, converged infrastructure and automated environment. Now this is going to look like an engineer’s dream of what’s possible in the future, but this is what we’ve had available since last year. Let’s start with how you manage this converged infrastructure – we’ll use the Vblock Infrastructure Package from VCE as an example – this is the converged infrastructure of Cisco servers and network, VMware and EMC. UIM, Unified Infrastructure Manager provides a single point of management for Vblock Infrastructure Packages and can manage multiple Vblock Infrastructure Packages across compute, network, and storage resources anywhere in the world. That’s a single pain of glass for all of your infrastructure in all of your locations. UIM is not an element manager…it sits above them and interfaces with the element managers of the various domains: the Cisco UCS Manager, Nexus and MDS, and Symmetrix or CLARiiON. With UIM, you create the infrastructure services, provisioning those services on demand, and decommissioning services when resources are needed for other applications. UIM acts as a top level management point to provide orchestration and visibility across the Vblock stack. < CLICK > This plugs in to vCenter and the vCloud Director to also manage the VMs, applications, and other logical components of a Vblock. By integrating all of this together we’re able to create an application service catalog – a catalog of different service levels, capabilities, and infrastructure for our applications. VMware vCloud Director enables you to build private and hybrid clouds that are compatible with VMware public clouds. VMware vCloud Director integrates with your existing vSphere deployment and supports existing and future applications by providing elastic storage and networking via existing interfaces. VMware vCloud Director lets you deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage and networking capacity into virtual datacenters, IT can manage a more efficient datacenter with complete separation between the consumption and delivery of infrastructure and IT services. VMware vCloud Director also changes the way that organizations consume IT services. Rather than filing service desk tickets and waiting in queues, application and line-of-business owners can utilize self-service portals, infrastructure service catalogs, and programmatic interfaces to access their own virtual datacenters. IT can define multiple consumption models for the same infrastructure, ranging from capacity-as-you-go to reserved pools. If we need a new environment, and it matches something we’ve already defined in the application service catalog, we can just copy it for the new environment. If we need to change any of the service levels, we can – it’s all policy driven, so our focus can be on the delivery of the service level rather than architecting the technology in hopes of delivering it. Let’s face it, we’ve all wanted a single pane of glass for a long, long time, but information about every piece of technology we have in every location would be more like a single glass of pain! SLA Driven management is different – it let’s us focus on outcomes and delivery instead of all of the technology. Where do we go from here? Because the management is now about outcomes and result, it’s a practical alternative to consider moving the control of those choices to the users. Cost transparency would be a prerequisite, so the users select what’s justified for the business process. Wow. Talk about response to the business! What do you think the reaction would be from a Sr. VP of one of the business units you support? VMware vCloud Director Application Service Catalog EMC integration with MS System Center EMC UIM Platinum Gold Infrastructure Service Catalog Silver Bronze 31

Three Major Cloud Models For Microsoft
Virtualization Applications Middleware Database Operating Sys Aggregation Verticalization Applications Middleware Database Operating System Server Storage Über-cloud There are multiple approaches for how Microsoft customers are considering in terms of how they address these challenges. What we propose is an environment where you can virtualize and pool all of the resources for all of the environments. Giving freedom of choice as far as applications, middleware, operating system – one private cloud to virtualize them all…. Including Microsoft applications and other applications……. We’ve taken a very specific look at how EMC can help IT organizations make great progress in terms of cost savings, improved quality of service, and business agility – all while maintaining control, reliability and security. But there are many other vendors out there touting the benefits of Cloud. How do they differ from EMC’s approach? On the left are the true Public Cloud offerings common to Google, Amazon, and Microsoft’s Office They aggregate vast amounts of compute resources and make them available for all to use and share in a multi-tenant environment. The resources can’t be used with other resources IT may already own, but these environments are usually very low cost. Although security and service level improvements are slowly improving, the economic viability of these environments stem from their high-volume – low- cost design point. Although security is often the chief concern, another is the lack of portability – it’s difficult, or not possible to move off of these platforms. In the center, we find other vendors like Microsoft with its Fast Track program appliance type initiatives and reference architecture programs and Oracle/Exadata with their ….creating formal integrated vertical stacks of computing and informal that strive to maximize the efficiency for their own particular stovepipe. An example of this would be purpose built appliances. Although integrating more vertically can appear advantageous for that one application, it does little to create a more flexible infrastructure to support the entire organization’s needs. Optimizing one stove pipe doesn’t really solve the problem. We believe that private cloud enables greater standardization and flexible use of the infrastructure across all environments including your Microsoft applications, so it has a greater potential to reduce asset costs, increase useful life, reduce operating costs, and deliver greater business and IT agility than any other option. More importantly, this approach allows you to keep the Microsoft software, processes and people you have in place TODAY and leverage them more, vs. moving to a new, verticalized model which will come with it significant tradeoffs and cost as you change your IT model to fit the technology, vs. having the technology adapt to your IT models. Virtual Infrastructure CPU Pool Storage Pool Network 32

EMC Microsoft Global Solutions
Focusing on Best Practices for Journey to the Cloud Virtualization Private Cloud solutions and support for VMware and Windows Server Hyper-V Tiered/ Unified Storage Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP) EMC offers a robust portfolio of Proven Solutions and Reference architectures that document best practices and considerations for Virtualizing MS Applications. EMC’s Solutions Group focuses on leveraging best practices to ensure that Microsoft customers have innovative and tested EMC proven solutions. Proven Solution are based on real world requirements these requirements being based on customer demand and feedback, and also by looking at emerging technologies and how best we can combine these technologies to provide guidance and also design a useable and cost effective architectural solution. By applying strict feasibility guidelines and reviews, we can defining Use Case that answer the challenges that you as customers are faced with. Once defined we build the environment to test the Use Case in one of the Proven Solution labs based across the world in Hopkinton, Santa Clara, Cork, Vienna, Shanghai and Singapore. Here strictly defined and documented testing methodology and test plan is used to validate solution designs, testing such issues as interoperability of products, including third-party-software, testing and validating software releases, testing the levels of activity solutions can support and analysing results to provide real world metrics that we will publish in our documents and that we can stand behind. We act as your representative, ensuring that we can identify issues while in a lab environment before they are released and deployed in live production environments, we apply real workloads and drilling down into the results we see to provide real and impartial feedback to product engineering teams to ensure our products really do work. Often we will be the first to discover issues through our testing, identify both the good and bad in a solution and helping to rectify issues so that you can safely deploy. Document our finding through the publication of White Paper’s, providing Technical Presentations, performing Webcast, and by direct engagements during customer briefings. Backup and Recovery End to end process automation/integration with native Microsoft tools Business Continuity Consistent, simplified data protection across Microsoft applications Management Integration with Microsoft System Center and support for PowerShell Security RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange Content Management / Archiving Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva

Why EMC Consulting for Microsoft?
Experience Proven deployment experience that speeds implementation and minimizes risk Hundreds of SharePoint engagements Over one million Exchange users migrated Hundreds of thousands of desktop deployments; hundreds of systems management implementations IBM Lotus Notes migration specialists – tools and methodology; hundreds of thousands of mailboxes and applications migrated Hundreds of innovative user experience and enterprise search designs Tested and documented Proven Solutions and best practices to reduce TCO Talent Thought leaders with elite certifications provide in-depth expertise and insight Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM Over 75% of program managers are certified PMPs Authors of System Center, ADO.NET, SQL Server, Transparent IT books Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards Partner Relationships Comprehensive alliances leverage the leadership and innovation of complimentary organizations Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV Microsoft Gold Certified Partner 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award TAPS for SharePoint 2010, Office 2010, Exchange 2010, Windows 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Visual Studio, BizTalk 2006 EMC Consulting brings the expertise, resources, and scale to help you succeed in your journey and transform information into business results. We have the experience in all facets of Microsoft technology, including the latest 2007 and 2008 products. Our engineers are certified by Microsoft and some of the most credentialed that you will find anywhere. We have thought leaders who create articles and speak at conferences on Microsoft technology and are looked to as experts in their fields. Our alliance with Microsoft encompasses multiple facets from joint technology development to partner advisories to access to the latest technology. We are #2 in product influence for Microsoft’s Enterprise Partner group and the #1 deployment partner. Virtualization We are also a member of the Small Business Specialist Community. Our Proven Solutions help customers identify and overcome business challenges by reducing risk and time-to-value of their information infrastructure. All solutions are rigorously tested and documented with reference architectures and best practices designed to reduce the total cost of ownership of the infrastructure and increase IT efficiency. Our Microsoft Partner of the Year (POY) Awards (awarded as part of WPC) are: 2009 Awards Global Partner of the Year for Notes Transition East Region Partner of the Year Global Partner of the Year for Custom Application Development Runner Up Global Partner of the Year for Digital Agency Runner Up 2008 Awards Global Partner of the Year for Business Process and Integration Greater Southeast District Partner of the Year Identity and Access Management Partner of the Year for New York Territory Excellence in Application Platform Optimization for New York Territory Outstanding Partnering with Microsoft Consulting Services for West Region Outstanding Partnering – Business Process for West Region awards Central 2006 Partner of the Year Winning Customer or Notes Migration 2005 and earlier awards Partner of the Year, West Region 2005 Information Worker/Messaging and Collaboration Partner of the Year 2006 Information Worker/Messaging and Collaboration Partner of the Year Partner Award for Marketing Excellence, West Region CRM Partner of the Year Global Infrastructure Solution of the Year Infrastructure Solution of the Year for North America

EMC Consulting Realizing Ambitions by Bringing Information to Life
EMC clients are looking to EMC to actively help them manage and seize information challenges and opportunities EMC Consulting is a ~$600M consultancy working across these diverse information challenges to help rationalize and optimize use of information through innovative strategies for Cloud Trust Big Data Our deep knowledge of technology capabilities in Cloud Architectures Cloud & Big Data Applications Application Infrastructures Information Analytics Security & GRC …and specific expertise in business and industry challenges give EMC Consulting a unique capability to partner with you to unlock the value of your information and accelerate the journey to your cloud EMC clients are looking to EMC to actively help them manage and seize information challenges and opportunities EMC Consulting is a ~$600M consultancy working across these diverse information challenges to help rationalize and optimize use of information through innovative strategies for Cloud, Trust and Big Data. Our deep knowledge of technology capabilities in Cloud Architectures, Cloud & Big Data Applications , Information Analytics, Application Infrastructures, Security & GRC and specific expertise in business and industry challenges, gives EMC Consulting a unique capability to partner with you to unlock the value of your information and accelerate the journey to your cloud.

Unlock the Business Value in Big Data
Challenges Data volume, variety, complexity, and velocity is growing dramatically Analytical techniques and decision-making processes are overwhelmed Rigid systems and architectures don’t support changing data needs EMC Consulting Perspective Technology and methodology must create insights aligned to business initiatives New approaches required for collecting, organizing, and analyzing data Speed and latency of data access is directly correlated to business agility The Value We Deliver Advanced analytics to combine data sources in novel ways to discover new business insights Data quality, classification, and governance techniques to transform complex data into meaningful, accessible, and trusted information Data visualization, user experience, and collaboration for improved business decisions Industry expertise to ensure business can capitalize on big data Challenges Data volume, variety, complexity, and velocity are growing dramatically. EMC-sponsored the IDC Digital Universe study "Extracting Value from Chaos" which found that the world's data is doubling every two years. The study forecasts 1.8 zettabytes (1.8 trillion gigabytes) will be created and replicated in But big data is not solely about volume. The velocity, variety, and complexity of data are equally challenging, and offer a wealth of additional insights and value. The true challenge is the more-complex issues across all dimensions of information management. Existing analytical techniques and decision-making processes are not able to adapt to big data challenges. They require new approaches from both IT and business leadership to address the disruption to existing business models. A successful handling of big data can deliver significant competitive advantage to organizations that adapt their business model and decision-making processes to capitalize on the insight gained. The systems in place in many companies have evolved over many years and these older, rigid systems and architectures don’t support the changing data needs of the business. EMC Consulting believes that … Big data technology and methodology must be focused on creating insights that are aligned to strategic business initiatives. Big data requires new approaches in collecting, organizing, and analyzing information. New capture, search, discovery, and analysis tools can help organizations gain insights from both structured and unstructured data. Unstructured data now accounts for more than 90% of the Digital Universe. Speed and latency of data access is directly correlated to business agility. The latency between when data is generated and when it is available to the business can now be greatly reduced with new platforms such as EMC Greenplum. The ability to shrink the time between a data event and data availability means that the concept of operational analytics is a reality. This low-latency data access enables “timely,” in-flight decision-making. For example, campaign managers can reallocate online campaign budgets between best-performing and/or best-converting sites and keywords combinations, while a campaign is in-flight. EMC Consulting can help you with the complex issues across all dimensions of information management … Our advanced analytics can help you combine new, rich data sources in novel ways to discover new business insights. We work with you to integrate these insights into your existing decision-making processes and operational systems. Big data requires new approaches to data qualification and assurance, especially when data is represented by links, rather than locally stored or controlled values. Thus, new approaches to data classification are needed along with visualization techniques to consolidate individual values into meaningful and accessible information. As the cost of storage and processing continues to fall, choices will need to be made about how much data to store and for how long. Our experienced consultants can help you with data quality, classification, and governance techniques so that you can transform complex data into meaningful, accessible, and trusted information. We have experts in data visualization, user experience, and collaboration who work together to create a system that will help you improve business decisions across all levels of your organization. Our industry expertise ensures we understand business problems and how to capitalize on big data. 36

EMC Consulting Leading Transformational Journeys Vision Strategy
Plan/Architect Execute Optimize Advisory Services Strategy Services Discovery & Analysis Business & Technology Requirements Detailed Design & Pilot Operationalize Transition Knowledge Transfer Transformation Vision and Strategy Strategic Architecture, Roadmaps & Transformation Plans Industry-specific Information Architecture Solutions Business Case/ROI Assessments and Analysis Business/IT Requirements Process Optimization & Automation End-to-End Architecture Design Solution Design & Development Organization Design User Experience Migration Planning Operationalize People, Processes & Technology Improvements New Solutions Enablement and Adoption Performance and Service Management Migrations Management (Data Centers, Application, Data Taxonomies) Risk Mitigation Continuous Metrics Reporting On-going Program Governance Processes & Procedures for Maintaining Best Practices EMC Consulting leads clients on transformational journeys with end to end solutions from vision and strategy through planning and architecture. We have the ability to execute on our plans with and then optimize the solutions. Along this continuum we offer program and change managements, Delivery and quality management, and comprehensive account management. Business Intelligence Services for Microsoft Service Overview Upgrade and Migration for Microsoft SQL Server 2008 Service Overview Performance Optimization for Microsoft SQL Server Service Overview EMC Information Infrastructure for SQL Server 2008 Service Overview EMC Performance Accelerator for Microsoft SQL Server 2008 Service Program & Change Management Delivery & Quality Management Solution & Systems Integration

Getting Started to the Cloud with EMC
Strategize • Advise • Architect • Implement • Manage • Support Transformation Cloud So where is a good place to start? EMC has the expertise to help you address your end to end requirements for the breadth of the Microsoft platform. EMC Consulting provides a complete portfolio of strategic consultation, planning and delivery and support services across the entire lifecycle of Microsoft platforms. . EMC Consultants and architects have the design, analytical and architectural, technical and project management skills to help you maximize productivity, value and success of solutions built on Microsoft.. Once Deployed, EMC helps our customers simplify and ensure successful management of their Microsoft environments. Offering a broad portfolio of industry leading technologies, Solutions and services, EMC can help you address your requirements for: Performance and Scalability via Tiered and Unified Storage Lower cost and flexibility via Virtualization for both VMware and HyperV Backup and Recovery to ensure data availability Ongoing operational and rapid recovery with Business Continuity solutions Enterprise Content Management including And robust Security Management technologies from RSA. Tiered / Unified Storage Virtual Infrastructure Management Backup, Recovery , Archive Business Continuity Trust Governance Security

Additional Resources Optimize your existing Microsoft software, people and process with EMC Proven Solutions EMC Proven Solutions EMC Consulting Services Learn from EMC Experts in EMC Consulting Services Strategize with the Microsoft Solutions Practice at EMC Customized workshops and design recommendations 3 1 2 In addition, there are a variety of resources openly available for you to use now at no cost which we encourage you to leverage. Proven Solutions – all of the examples we touched upon today and many more are well documented in what we call EMC Proven Solutions, detailing for you combined Microsoft software with EMC virtual infrastructure, design, deployment and operational best practices. We provide high levels of detail for both DBAs and Storage Administrators to use, details of tests run, scripts provided, etc. EMC Global IT – throughout our own journey to the cloud EMC IT wants to meet with customers like yourselves to discuss our lessons learned and also learn from you. Your EMC sales rep can coordinate a visit with EMC IT The EMC Solutions Practice – consists of detailed Microsoft technical experts, many of whom are former Microsoft customers, who can meet with your IT staff either at an EMC Executive Briefing Center or on-site at your company’s office and discuss your current Microsoft environment and provide design recommendations and answer questions. Finally, EMC has invested heavily in placing infrastructure in Microsoft’s Technology Centers as well as our own to provide you a forum to see real live demos of our virtual infrastructure and Microsoft software in action, discuss with our engineers and gain a deeper understanding of our technologies’ capabilities Technology Centers and live demos EMC and Microsoft Technology Centers 39

Thank you.

16+ Gold and Silver Microsoft Competencies
21x Time Partner of Year 16+ Gold and Silver Microsoft Competencies 2,700+ consultants worldwide Cooperative Support Agreement Joint Use of Technology CEO Sponsored GTM Agreement Equipment in Numerous Redmond labs We often get asked why our alliance with Microsoft is unique. Our uniqueness really stems from the breadth of capabilities—across hardware, software, services and technology sharing—and the unique multi-level executive relationship we have with Microsoft. This is combined with the fact that EMC and Microsoft have aligned directions and solution sets. Microsoft’s march to the enterprise has quickly turned them into a software platform company, and one that is counted on for mission-critical applications. Their platform is also driving the lion’s share of information growth within our customers. These new technologies are the exciting next step. The fact that EMC’s data center experience, and focus on information infrastructure helps answer the challenges that Microsoft customers encounter as they move in this direction is one of the main reasons for EMC’s strong alliance with Microsoft. The rest of these areas we are about to discuss may not be unique on it’s own right, but the combination and depth of work that EMC and Microsoft work on in each of them truly separates us from the pack of Microsoft partners. EMC and Microsoft have a very specific, worldwide, customer-centric go-to-market alliance. This means that the two companies manage, at a corporate level, dedicated resources—both in terms of money and people—focused on developing, proposing and deploying joint solutions. Executives across multiple areas of our business meet regularly to discuss the progress of technology, business, and solution initiatives. This includes a detailed quarterly business review that occurs at an executive level. We often get asked why our alliance with Microsoft is unique. Our uniqueness really stems from the breadth of capabilities—across hardware, software, services and technology sharing—and the unique multi-level executive relationship we have with Microsoft. .. and we’ve had 15+ year, continually expanding partnership The alliance provides a solid foundation upon which we address our joint customer requirements and the combination and depth of work that EMC and Microsoft work on in each of them truly separates us from the pack of Microsoft partners. As many Microsoft partners do, EMC deploys Microsoft technology across our business for messaging and desktops among other areas. Often more interesting, is whether Microsoft puts the same faith in their partners technology. And Microsoft has placed significant investments in EMC technology to drive core areas of their business. The Microsoft Adcenter example mentioned earlier in this presentation is a good example of how Microsoft uses EMC hardware, software, and our services capabilities within its own IT environment.

Private Cloud EMC Unified Storage EMC Data Domain EMC RecoverPoint VMware vSphere Cloud infrastructure solutions Oracle Microsoft Exchange Microsoft SQL Solution Customer Challenge With enormous data growth managing and scaling previous IT environment was time consuming and expensive Large backup windows, unreliable back up and recovery with tape Benefits and Results 90% virtualized infrastructure 15:1 server consolidation substantially decreased operational costs Servers and storage provisioning reduced from weeks to hours 95% reduction in backup data capacity requirements 10 megabyte file restored in five minutes verse hours Remote copy of Oracle database and primary database synchronized within five minutes verse minute lag time Press Release: The Washington Trust Company, the nation's oldest community bank, built a high performance, cost effective private cloud powered by EMC unified storage. Washington Trust made the decision to change to a cloud infrastructure because managing and scaling their previous IT environment was simply becoming too time consuming and expensive. After moving to a private cloud, with a 90% virtualized infrastructure, the bank has achieved faster delivery of new server and unified storage resources, substantial cost savings and improved backup and disaster recovery of core applications, including Oracle and Microsoft Exchange. And most importantly, with an “exponential” increase in performance, Washington Trust has happier customer service representatives at their branches and customers who use online banking. “With our EMC and VMware cloud, IT has become an enabler of growth and banking services to our customers” -Mark Smithey, VP of Technology Services

FLASH 1st Supercharges Vanderbilt
EMC Unified Storage Flash Drives FAST Suite VMware Microsoft SQL Microsoft SharePoint Oracle Solution Customer Challenge Unique mix of student and faculty data to manage Much of their data was older-but still needed to be on-line, so only a small portion of data was highly active at any point in time Benefits and Results 1.6% Flash serves 78% of all IO Improved performance, efficiency, and lower costs through FAST automated tiering Can store large amounts of cold data from research without affecting performance Vanderbilt University is a top University and one of the top ten medical centers in the country- with a large focus on research. The university has a unique mix of student and faculty data to keep track on. Much of this data is older – but still needed to be on-line. So, only a small portion of data was highly active at any point in time. Vanderbilt was the perfect candidate for a FLASH 1st strategy. They already had EMC Unified storage deployed and now added (8) 100GB EFD for FAST Cache and and (16) 100GB EFD for FAST VP which was only 1.6% of the on-line data. That small amount of FLASH now serves 78% of ALL IO. “We are all about research and research is all about data and access to that data. EMC as a partner of Vanderbilt University allows us to provide the access to that data and the storage of that data so that we can do our job and break records with the research that we do.” –Steve Bartlett, Enterprise Application Infrastructure Team

Simple Management and Maximized Performance
EMC VNX EMC Unisphere FAST Suite CLARiiON Microsoft SQL Server Oracle RAC Solution Customer Challenge Corporate merger required IT infrastructure consolidation Data grew 5x in 3 years- difficult and expensive to manage Benefits and Results VNX unpacked, racked, configured and running in 2hrs Automated storage tiering enables storage administrators to focus on value-add projects Reduced storage footprint and saved space in data center More affordable and efficient storage management with block and file storage in one frame, under one management system Customer Profile: Video: Peopleclick Authoria is the largest private talent-management vendor in the HSM space, serving more than 60 percent of fortune 100 firms. In 2010, Peopleclick and Authoria merged to create Peopleclick Authoria. The consolidation efforts included the merger of the two companies’ information infrastructures. Peopleclick Authoria’s existing CLARiiON supported all of its key applications. With an initiative to virtualize more and a want to reduce storage management performed manually they decided to refresh to a VNX. With VNX, Peopleclick Authoria successfully and smoothly consolidated their IT infrastructures and with the automated tasks VNX provides they have been able to focus on value add projects rather than simply managing their IT infrastructure. “Getting used to Unisphere was one of the easiest transitions I have ever made.” -Christy Turner, Senior Systems Engineer

Simplicity, Efficiency & Scalability
EMC VNX EMC Unisphere RecoverPoint VMware vSphere GIS Oracle Microsoft SQL Server Microsoft Exchange Microsoft SharePoint PeopleSoft Solution Customer Challenge Storage not scaling fast enough to match rapid growth Sluggish system performance and end-user response times Worried about having to put projects on hold due to lack of storage Benefits and Results Can scale storage capacity as needed for new projects & to support Big Data applications Unisphere provides one simple interface to manage NES’s virtualized servers Oracle database backups reduced from 4hrs to 1hr 65-80% faster end-user response times and system backups Press Release: Nashville Electric Services (NES),one of the nation’s 12 largest public electric utilities and an energy distributors, replaced 100 terabytes of NetApp with EMC VNX. Why the change? Well, business growth and adoption of Big Data applications such as GIS mapping and smart grid technologies have been driving exponential storage growth for NES, that their old storage infrastructure could not support. After all, NES found themselves adding 10 terabytes of data every year! Additionally, users were complaining about slow system response and NES was worried they would have to put projects on hold due to lack of storage. With the VNX, NES has virtually unlimited capacity to handle increasing storage demands from their GIS mapping applications and upcoming smart grid infrastructure. Despite explosive growth in data they have increased performance- NES reports seeing 65% to 80% faster end user response times! Approximately 90 percent of the production environment is virtualized using VMware vSphere, with 200 virtual servers running on 16 physical servers. This new virtualized infrastructure provides the scalability they were lacking so they will never have to put a project on the back burner due to lack of storage again. “All of the systems that we’ve migrated to this VNX solution have seen incredible performance gains and a level of stability that we’ve not seen in some time.” -Vic Hatridge , Vice President and Chief Information Officer

Accelerating the Journey to the Cloud
EMC Unified Storage FAST Suite Flash Drives EMC Symmetrix VMware vSphere Microsoft SQL Server Microsoft Exchange EMC EHR Infrastructure Solutions Suite EMC MirrorView Solution Customer Challenge Storage infrastructure doubling every 18 months due to growth in electronic medical records and wider use of clinical and administration applications Benefits and Results Eliminated the need to purchase 130 physical servers Virtualized 70 percent of its existing servers into 215 virtual machines for increased efficiency and flexibility 50% power usage decrease FAST Suite increased performance of applications Able to keep number of IT administrators to four despite explosive infrastructure growth Press Release: Customer Profile: Elliot Health Systems (EHS) is the largest provider of comprehensive healthcare services in Southern New Hampshire. Due to overall growth and a range of new clinical applications, Elliot’s storage infrastructure has doubled in size every 18 months! This was affecting both the performance and reliability of their Epic Electronic Medical Records system. As a result EHS turned to EMC and VMware solutions to virtualize and consolidate its IT infrastructure and deploy a private cloud to deliver Electronic Medical Records (EMR) services to physicians. They eliminated the need to purchase 130 physical servers through virtualizing 70% of its existing servers into 215 virtual machines which are stored on a 80 TB EMC storage infrastructure. By creating a private cloud EHS increased simplicity, efficiency, reliability and flexibility of patient care and administrative operations. "Everything is much easier -- from allocating storage to spinning up new servers to troubleshooting." - Tom Fairfield, Manager, Technical Services

Private Cloud Solution Customer Challenge Benefits and Results
EMC Unified Storage Flash Drives EMC Avamar VMware vSphere MEDITECH HCIS Microsoft Exchange Microsoft SQL Server Citrix Solution Customer Challenge Running out of processing capacity and data center space as expanding their Electronic Medical Records infrastructure Benefits and Results Transformation of entire data center into streamlined private cloud Elimination of 20 physical servers Decreased power usage and avoided a $25,000 uninterruptible power supply (UPS) upgrade Full nightly backup windows decreased from 14 hrs to less than 1hr Will reach 70-80% percent server virtualization within one year Network congestion & back up requirements down 80% Customer Profile: Press Release: Northern Hospital of Surry County is located in Mount Airy, NC and has more than 850 healthcare professional including physicians on staff. The Hospital experienced 30-40% data growth and in increase from 1,000 to 2,000 medical devices in under 2 years. To accommodate this growth and for increased efficiency, agility and data protection Northern Hospital of Surry County decided to virtualize and consolidate their infrastructure in a private cloud using EMC and VMware solutions. Additionally, they implemented EMC’s virtual desktop infrastructure (VDI) so clinicians can access their own virtual desktops from nursing stations and other devices. With the help of EMC, Northern Hospital has been able to create a high performance, scalable IT infrastructure to help improve patient care. “With a private cloud based on EMC and VMware, we've become significantly more efficient while supporting a wave of clinical initiatives that are helping us improve the quality of our patient care.” –Robbie Hall, CIO

Private Cloud Customer Challenge Solution Benefits and Results
EMC Unified Storage EMC Centera EMC SourceOne archiving EMC Data Domain EMC RepliStor VMware vSphere Oracle Microsoft SQL Server Microsoft Exchange Customer Challenge Needed to scale infrastructure while controlling IT costs to handle rapid data growth from sophisticated engineering applications and business growth Inconsistent backup and offsite procedures between offices using tape Benefits and Results 70% virtualization Consolidated IT infrastructure to 12 servers and 250 virtual machines Scaled information from 50 to 400 terabytes without adding storage staff Avoided purchase of 238 physical servers through virtualization Decreased backup storage by 87% Improved recovery-time & recovery –point objectives & eliminated all tape storage for daily backups and disaster recovery Solution Press Release: Customer Profile: HNTB is a $1 billion planning, design, program management and construction management services firm based in Kansas City. Engineering and design applications are becoming more and more sophisticated with 3-D capabilities. These applications along with business growth were causing their electronic file sizes to grow exponentially! HNTB implemented EMC and VMware solutions to streamline, protect and manage its rapidly growing information infrastructure. By moving to a private cloud they gained a cost effective sustainable storage infrastructure that can accommodate current and future growth and business needs. “With EMC, we've been able to scale very responsibly and cost efficiently.” -Richard Hall, Vice President and Director, Corporate Information Services

Accelerating the Journey to the Cloud
EMX VNX EMX VNXe EMC Unisphere FAST Suite Flash Drives VMware vSphere Microsoft SQL Server Microsoft Exchange Active Directory Customer Challenge Added managed and hosted services to their portfolio of secure network solutions and internet technology solutions for financial institutions Decided to move to cloud infrastructure to gain scalability and performance to support new business model Benefits and Results Achieved 100% virtualization Replaced approximately 100 x 15k spindles with 7 Flash Drives Data Center footprint is 40x smaller with virtualized infrastructure Can scale out storage for fast growing databases in under 10 minutes Storage management time reduced by 90% Predictable service levels and response times for cloud services Solution Customer Profile: Press Release: Safe Systems recognized a business opportunity with the recession and consolidation in the banking industry and decided to add managed and hosted services to their portfolio of secure network solutions. They could see that offering these services over a physical infrastructure would require an outrageous data center footprint- so Safe Systems turned to EMC to help create a private cloud infrastructure. Using EMC VNX and EMC VNXe unified storage and VMware vSphere virtualization solutions, Safe Systems has achieved 100% virtualization! With the use of a private cloud they can scale to meet the fast-growing demand for its managed and network-based services, they have predictable service levels and response times for cloud services and have reduced their footprint to 40x smaller! “The easy, efficient scalability and management of EMC and VMware together are a whole different world. So we made our switch and haven’t looked back since.” –Brenden McGowan, VP of Technical Services

ACCELERATING SQL SERVER TO THE CLOUD

Similar presentations

Presentation on theme: "ACCELERATING SQL SERVER TO THE CLOUD"— Presentation transcript:

Similar presentations

About project

Feedback

Log in

Auth with social network:

ACCELERATING SQL SERVER TO THE CLOUD

Similar presentations

Presentation on theme: "ACCELERATING SQL SERVER TO THE CLOUD"— Presentation transcript:

Similar presentations

About project

Feedback