MD253 – Electronic Commerce Sept. 13, 2005 Distribution Channels: Disintermediation.

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Presentation transcript:

MD253 – Electronic Commerce Sept. 13, 2005 Distribution Channels: Disintermediation

Topics Covered Collapsing Channels –Failures & successes –the role of value gaps Firms ‘changing the channel’ –Expedia & the travel industry –BlueNile & the jewelry industry –NetFlix & the DVD rental business

Source: Benjamin & Wigand (SMR) Disintermediation

Value Gaps customersretailerdistributorsource firm Value Added = A, Expense = X Value Added = B, Expense = Y Expense Savings = (X+Y) - Cost of New Effort Value Gap = (A+B) - Value Added by New Effort

"Mark has this microcosm of the jewelry market online. I know what is moving fast and what I should be discounting, but I still don't have to discount for my other retailers because they don't have this kind of view into the market" Anonymous Blue Nile Wholesaler

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