Platinum Sponsor :

Agenda Calendar & Key Upcoming Dates Brand Manager Contact STP Overview Media & Promo Plans Rules Breakdown Q&A The Draft

CALENDAR – IMMEDIATE ACTIONS Deadline to contact Brand Managers re: product shipping and background Friday, October 12, 2007, 5pm Deadline to submit bids for Scarce Resources via to Steve (sdumas2008) – these should fall logically from your STP, but have contingencies! Friday, October 19 th, 2007, 5pm Receive results of bids for Scarce Resources via Saturday, October 20 th, 2007, 3pm Submit STP plan presentation (completed with non-scarce resources) to your co-chair contact Sunday, October 21 st, 2007 before midnight Receive any feedback on STP plan presentations Monday, October 22 nd, 2007 before midnight Present STP plans Wednesday, October 24, 2007, 9am

CALENDAR Promotional Materials Due Tuesday, October 30, 2007, 5pm Campaign Launch (i.e. hang up promotional materials) Thursday, November 1, 2007, 7:30am All Promotional Materials Must be Removed Wednesday, November 7th, 2006, 5pm –Points will be deducted if materials are still present after that time Final Event: “Sell” Your Product at Kellogg “Mega Mart” TG Friday, November 9, 2006, 5:00 - 7:30 pm

BRAND MANAGER CONTACT Need to contact your brand manager by Friday, October 12 th at 5PM –Confirm shipment of product –Schedule potential meeting re: product background You will receive contact details via by the end of today You can only contact your brand manager twice –Once by Friday –Once after competition to debrief –Only exception is specific shipping needs

MEDIA SELECTIONS Each team receives 100 PROMO bid points to purchase media resources Scarce Resources: Atrium pillars Atrium balcony billboard Table tents Lunchtime guerrilla marketing Non-Scarce Resources: Restroom postings Mailbox stuffings Mass Wild postings Website These are just some of the resources at your disposal! You need to submit your bids for scarce resources by Friday, October 19 th by 5pm

RULES Approvals (avoid any lewd, suggestive material, or alcohol references) –Stamps on all posters –Only one school-wide (if purchased) –Posting only in pre-approved areas –Booth design – avoid messy stuff – you’ll have to clean up Download a copy of the rules from AKMC website –Please read – it will save a lot of headaches If you have any questions about your materials, please ask your appointed AKMC co-chair!

RULES Prohibited from asking 2 nd -year students about specific tactics used by any teams in previous AKMCs – honor code!!! Prohibited from engaging in comparative advertising with products competing in 2007 AKMC Honor Code applies (sabotaging other campaigns, abusing survey results, budget)

RULES Deposit checks of $150 are due by Friday to Eric Epstein’s mailbox –Please make checks out to Northwestern University May spend up to $150 on your campaign –AKMC will reimburse expenses –Please use tax-free form; download from website –May not use unreasonable freebies – creates an unfair advantage (see rules for more clarification)

Q&A

THE DRAFT General Mills: Fruit Roll Up Clorox Disinfecting Wipes J&J: Band-Aid Blister Block Heinz: Classico Pasta Sauce Unilever: Sunsilk Anti-Poof Conditioner Kraft: Back to Nature Fruit & Grain Bars Frito-Lay: Flat Earth Chips P&G: Scope White Alberto Culver: TresTwo Hairspray Wrigley: Extra Gum Conagra: Orville Redenbacher Natural Popcorn Hershey: Reese’s Whipps Just Born: Peeps

Each team will have a co-chair contact: they will give you your brand manager contact info!!!! AKMC TeamCo-Chair ContactContact Ben & Jerry'sStevesdumas2008 Blue SteelJimmyjbennett2008 Brand BanditsJimmyjbennett2008 Brick it OnGitaggidwani2008 Captain MorganAnnieamoon2008 CrewAnnieamoon2008 Fresh Breath 4someStevesdumas2008 ImaginaddictsEriceepstein2008 Immaculate ConceptionJimmyjbennett2008 InfinityJessjzazworsky2008 Khai's AngelsJessjzazworsky2008 Marketing IncrediblesEriceepstein2008 Simpson 5Gitaggidwani2008