1 Ravi Vatrapu Mobile Advertising Acceptance Leppaniemi, M., & Karjaluoto, H. (2005). Factors influencing consumers' willingness to accept.

Slides:

Advertisements

Similar presentations

1 Ravi Vatrapu Digital Positivism and Civic Panopticon Course Portal:

Advertisements

About IGNITE! marketing Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the benefits for your business? Packages.

Introduction Global market penetration rates at 91% (Ericsson, 2012) “The use of the mobile medium as a means of marketing communications” (Leppaniemi.

Chapter 17: Future of CRM. 2 V. Kumar and W. Reinartz – Customer Relationship Management Overview Topics discussed:  Social CRM  Popular Social Media.

Optimization in the World of Marketing Neil Skilling.

1 Ravi Vatrapu Avatar Based Marketing Hemp, P. (2006). Avatar-based marketing. Harvard Business Review, 84(6), Course Portal:

1 Ravi Vatrapu Online Consumer Psychology: Decision-Making H ENRY, P. (2005). Is the Internet Empowering Consumers to Make Better Decisions,

1 Ravi Vatrapu Motivations for Using the Internet Edwards, S. (2007). Motivations for Using the Internet and Its Implications for the Internet.

1 Ravi Vatrapu Sponsored Search: History and Terminology Fain, D., & Pedersen, J. (2006) Sponsored search: A brief history. Sponsored search:

1 Ravi Vatrapu Course Portal: Facebook:

1 Ravi K. Vatrapu Course Portal: Facebook Group:

1 Designing for Technology Enhanced Learning and Teaching Ravi K. Vatrapu Director, Computational Social Science Laboratory (CSSL) Associate Professor,

1 Ravi Vatrapu Segmenting Internet Markets Rodgers, S., Cannon., H., & Moore, J. (2007). Segmenting Internet Markets. Chapter 07 of Internet.

I NTRODUCTION TO EB22: O NLINE M ARKETING - advertising, consumers and communities 1 Ravi K. Vatrapu Director, Computational Social Science Laboratory.

1 Ravi Vatrapu Marketing Strategies in Virtual Worlds Lui, T.-W., Piccoli, G., & Ives, B. (2007). Marketing strategies in virtual worlds.

1 Ravi Vatrapu Consumer Attitudes towards Mobile Advertising Tsang, M., S. Ho, et al. (2004). "Consumer attitudes toward mobile advertising:

Social Media Measurement

1 Ravi Vatrapu Typology of Internet Advertising McMillan, S. (2007). Internet Advertising: One Face or Many. Chapter 02 of Internet Advertising.

1 Ravi Vatrapu The Internet: Aspects & Trends Thorson, E., Duffy, M., & Schumann, D. (2007). The Internet Waits for No One. Chapter 01 of.

1 Ravi Vatrapu Augmented Reality 3D Interactive Ads on Smartphones Chehimi, F., Coulton, P., & Edwards, R. (2007). Augmented Reality 3D.

1 Ravi Vatrapu Measuring Internet Advertising Stewart, D., & Pavlou, P. (2007). Measuring Interactive Marketing Communication: Conceptual.

1 Ravi Vatrapu User Generated Content Krishnamurthy, S. and W. Dou (2008). "Note From Special Issue Editors: Advertising with User-Generated.

1 Ravi Vatrapu Online Consumer Decision Making-2 Mishra, S., & Olshavsky, R. (2005). Rationality Unbounded: The Internet and Its Effect.

O NLINE A DVERTISING : P OSITIVE P ROGNOSIS N ORDIC I NNOVATION C ENTER ’ S R EPORT New Business Forms in e-Business and Media, ‘e-Media’ 1 Ravi Vatrapu.

1 Ravi Vatrapu Online Advertising: Wireless Networks Kent, R., Lynch, P., & Srinivasan, S. (2005). Going Mobile: Marketing and Advertising.

1 Ravi Vatrapu Theories of Internet Advertising Micu, A. (2007). Theoretical Approaches in Internet Advertising Research. Chapter 03 of.

1 Ravi Vatrapu Interacting with Others Through Technologies Technological Intersubjectivity Course Portal:

1 Ravi Vatrapu Toward a Theory of Socio-Technical Interactions Course Portal:

1 Ravi Vatrapu Interacting with Technologies Appropriation of Affordances Course Portal:

Ravi Vatrapu 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4),

1 Ravi Vatrapu Effectiveness of Internet Advertising Formats Li, H., & Leckenby, J. (2007). Examining the Effectiveness of Internet Advertising.

1 Ravi Vatrapu Cognitive Filtering of Internet Content Hood, K., & Schumann, D. (2007). The Process and Consequences of Cognitive Filtering.

1 Ravi Vatrapu Internet Integrated Marketing Communications (I-IMC) Coyle, J., & Gould, S. (2007). Internet Integrated Marketing Communications.

1 Ravi Vatrapu Interactive Advertising Model Rodgers, S., & Chen, Q. (2007). The Interactive Advertising Model: Additional Insights Into.

Designing Advertising Programs (14) MAR 331. Designing Advertising (14) Select advertising objectives. Develop an advertising budget. Develop message.

Building Effective Mobile Number Lists. TABLE OF CONTENTS Effective Mobile Number Lists - Introduction3 Building Effective Mobile Number Lists4 About.

Introducing the most powerful communication tool in the world….. If you’ve got their number… ….you’ve got their business.

Marketing What is marketing? Marketing is the art and science of management process through which goods and services move from concept to the customer.

 Across Australia the following phrase is entered into Google 12,100 times  honda dealer.

Mobile Marketing Basics SMS, MMS, CTIA, MMA Leverage Mobile for Big Profits for You and Your Clients The Next Communication Platform.

Health: › PepsiCo’s advertisement campaigns take advantages of teenagers and encourage them to buy and consume products that are harmful to their health.

Introduction Mobile apps have become a major part of the smart phone users daily lives There has been a large increase in app usage Mobile advertising.

Consumer Buying Cycle Awareness Interest Desire Action.

Event Marketing. Integrated Marketing Communication (IMC) Brand Sale Promotion Advertising Direct Marketing /Online Marketing Customer Relationship.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

Agenda About Like-Fi Why is free Wi-Fi important?

CCT356: Online Advertising and Marketing Class 2: Marketing/Online Advertising.

Presented for: Local Businesses. About Fargo Local Wi-Fi Why is free Wi-Fi important? What is Social HotSpot™ marketing? How does it work ? What are the.

Group 1. Milupa Respect for your employees Salary and benefits Strong employer brand Opportunities of development (personal) Working environment Stability.

This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Marketing Overview SMS Marketing Overview Electronic.

ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign.

Interactive & Alternate Media Lecture 19. Global growth of Internet users since

Mobile Search Marketing Finding value from mobile search engine optimisation.

3.04 Direct Marketing. Term Direct Marketing: allows targeting of customer segments in order to focus promotional efforts Direct Marketing: allows targeting.

 A nonpersonal, paid communication about an organization, product, or idea by an identified sponser.  It is one of the elements of the promotional mix.

1 Modern Marketing Strategies Presented by Josh Williams Electronic Marketing Presentation // December 19, 2006.

Online Marketing Strategy Zoe Behan & April Brophy 15/10/2013.

“Direct Connections” to over 40 Operators for Mobile Billing. Optimal Billing flows for increased conversions using Single-Click and MSISDN Forwarding.

Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.

YEKARKEDEKHO COMPANY PROFILE. OUR REACH Total Indian Population: 1.2Billion Mobile Subscriber Base: 882Million Internet Users: 112 Million Mobile Internet.

The Fundamentals of the Global Marketing Mix

Social Media ROI: Fact or Fiction Name: Michael Morrison Date: Thursday October 4 th, 2012.

BUSS2 Marketing: using the marketing mix - promotion.

The most powerful tools in the hands of those doing the most good REACH > ENGAGE > ACTIVATE.

MGT211 Introduction to Business Lecture 32. How to Design Advertising campaign Selection of those medias which are powerful and effective to achieve organizational.

Facebook As we all know facebook is a big brand online social media Facebook is American based which provide social networking services and launced by.

Digital Marketing Services

The Circle of Trust Greg Hungerford.

Data Analytics course.

Presentation transcript:

1 Ravi Vatrapu Mobile Advertising Acceptance Leppaniemi, M., & Karjaluoto, H. (2005). Factors influencing consumers' willingness to accept mobile advertising: a conceptual model. International Journal of Mobile Communications, 3(3), Course Portal: Facebook: Etherpad: Thursday, 07-Apr-2011 EB22: Online Marketing: Lecture 37 Auditorium 4, ITU, Copenhagen, Denmark

M-A DVERTISING  Potential to become the best-targeted advertising medium  USA:  Mobile Web-based Advertising  Europe:  SMS and MMS based advertising 2

I NSIGHTS INTO M-A DVERTISING I NDUSTRY 3.1 Mobile is a growing advertising medium 3

I NSIGHTS INTO M-A DVERTISING I NDUSTRY 3.2 M-advertising is cost-effective 4

D EVELOPING T ECHNOLOGY AND M-A DVERTISING 5

F ULLER ’ S F IVE C RITICAL F ACTORS TO D ISTINGUISH E MAIL FROM S PAM 6

MMA’ S C ODE OF C ONDUCT : 6 C’ S OF P RIVACY 7 Choice (mobile marketing is acceptable only to consumers that opt-in to receive it) Control (consumers who opt-in must have any easy way to opt-out of all mobile marketing) Constraint (consumers should be able to set limitations on messages received) Customisation (analytical segmentation tools will help advertisers optimise message volume, ROI, and relevancy to the consumer) Consideration (consumers must perceive value in any mobile marketing campaign) Confidentiality (privacy policies must be aligned between the carrier and the brand).

Conceptual Model of Consumers’ Willingness to Accept Mobile Advertising 8

Discussion 9