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Ravi Vatrapu 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55.

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Presentation on theme: "Ravi Vatrapu 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55."— Presentation transcript:

1 Ravi Vatrapu vatrapu@cbs.dk 1 Virtual Worlds Advertising Barnes, S. (2007). Virtual worlds as a medium for advertising. SIGMIS Database, 38(4), 45-55. Course Portal: http://www.itu.dk/~rkva/2011-Spring-EB22http://www.itu.dk/~rkva/2011-Spring-EB22 Facebook: http://www.facebook.com/group.php?gid=133258548012http://www.facebook.com/group.php?gid=133258548012 Etherpad: http://ietherpad.com/7y3drhMCnqhttp://ietherpad.com/7y3drhMCnq Thursday, 14-Apr-2011 EB22: Online Marketing: Lecture 40 Auditorium 4, ITU, Copenhagen, Denmark

2 V IRTUAL W ORLDS “The phrase 'virtual world' refers to a three- dimensional environment that appears similar to our 'real' world; virtual worlds are a kind of alternative world, often developed to supply online entertainment and social networking for users.” 2

3 E XPERIENCE R EALMS IN V IRTUAL W ORLDS  Entertainment (passive absorbed)  Education (active absorbed)  Escapist (active immersion)  Esthetic (passive immersion) 3

4 V IRTUAL W ORLDS AND M ASLOW ’ S N EEDS 4

5 V IRTUAL W ORLD A D -1 5

6 V IRTUAL W ORLD A D -2 6

7 V IRTUAL W ORLD A D -3 7

8 V IRTUAL W ORLD A D -4 8

9 O PEN Q UESTIONS 9

10 10

11 D ISCUSSION 11

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