Compared with before Design Support … Decreased considerably Decreased slightly Remained the same Increased slightly Increased considerably Awareness of design: 0% 16%23%61% Investment in design: 2%0%16%36%46% Sales turnover: 2%0%30%42%27% Exports: 3%0%50%23%25% Profitability: 4%2%39% 18% Employment: 2% 58%24%15%

Designers and the Firm: BEFORE receiving design support SINCE receiving design support A dedicated design function, department or team9% Internal designers 14%5% External design consultants used on regular basis8%46% External design consultants used on or ad hoc basis18%36% No formal design activity 19%8% Other 0%3%

Objective: Establish an active dialogue and rapport between the SEE partners and their regional government (policy makers). Further develop the link between innovation and design to positively influence regional policies.

1 Design WalesUK 2 Design Flanders Belgium 3 Danish Design CentreDenmark 4 Estonian Design Centre Estonia 5 Aalto University - School of Art and Design - Designium Finland 6 ARDI Rhône-Alpes Centre du DesignFrance 7 Centre for Design InnovationIreland 8 Consorzio Casa ToscanaItaly 9 Silesian Castle of Art & EnterprisePoland 10 BIO – Museum of Architecture and DesignSlovenia 11 Barcelona Design CentreSpain SEEProject Partners

Design support & promotion organisations National & regional government (policy makers) +

4 thematic workshops involving partners and policymakers:  Lyon, June.2009 Integrating creativity and design into regional innovation policy  Copenhagen, October.2009 Bridging design, sustainability and innovation in regional policy  Tuscany, May.2010 Evaluation tools for the implementation of design policy  Poland, November.2010 Bringing innovative ideas to the market more quickly Thematic Workshops

Final edition due May 2011 SEE bulletins

UK - Westminster European Commission Policy working document. European Commission Policy development.

Design offers significant potential to help realise innovation in: Economic development, public services & social enterprise.

Brazil

A4B Welsh Assembly Government Funding source Design Policy Design Education Design Promotion Design Support Professional Association Welsh European Funding Office Flexible Business Support for Wales Eco Design Centre Wales Design Commission for Wales (architecture/planning) Design Commission for Wales (architecture/planning) Education Business Partnership University of Glamorgan SMU University of Newport SEE project Cardiff Design Festival Design Business Association Chartered Society of Designers British Design Innovation Design Circle (architecture) REGIONAL GOVERNMENT EDUCATION PRIVATE / NOT FOR PROFIT National Design System WALES UWIC Univ. of Wales Inst. Cardiff Cardiff School of Art & Design Coleg Sir Gar Cardiff University Cardiff University PDR CIRIC MEC ( engineering) MEC ( engineering) Centre for Electronic Product Engineering Technology Alliance Wales Innovation Award Schools HE sector Creative & Cultural Skills (Wales) Design Wales Naked Wales Pecha Kucha W Wales School of the Arts Glyndwr University N Wales School of Art & Design HE KNOWLEDGE TRANSFER CENTRES / PROJECTS BUSINESS SUPPORT

“This is an interesting policy- building project in a forward- looking area – design as a source of innovation. Its broad partnership and EU endorsement gives credibility to the statement that it paves the way towards new innovation policies, suited to regions outside the Science and Technology hubs.”

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