Coye Cheshire & Andrew Fiore June 14, 2015 // Computer-Mediated Communication Social perception and interpretation

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6/14/2015Computer-Mediated Communication — Cheshire & Fiore2 Stylistic differences by gender  Men  Assertions  Self-promotion  Rhetorical questions  Profanity  Sexual references  Sarcasm  Challenges  Insults  Women  Hedges  Justifications  Expressions of emotion  Smiling/laughter  Personal pronouns  Supportive language  Polite language

6/14/2015Computer-Mediated Communication — Cheshire & Fiore3 Turing Test  Proposed by Alan Turing in 1950  Machine “passes” if it is indistinguishable from a human in synchronous textual communication

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6/14/2015Computer-Mediated Communication — Cheshire & Fiore12 Characteristics of basic emotions 1. Distinctive universal signals 2. Distinctive physiology 3. Automatic appraisal 4. Distinctive universals in antecedent events 5. Distinctive appearance developmentally 6. Presence in other primates 7. Quick onset 8. Brief duration 9. Unbidden occurrence 10. Distinctive thoughts, memories images 11. Distinctive subjective experience Basic emotions Anger Disgust Fear Joy Sadness Surprise Ekman (1999) Ekman, Friesen, & Ellsworth (1972)

6/14/2015Computer-Mediated Communication — Cheshire & Fiore13 Action unitsFacial muscles

6/14/2015Computer-Mediated Communication — Cheshire & Fiore14 Representing the face: “being close may be worse”

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6/14/2015Computer-Mediated Communication — Cheshire & Fiore18 “being there” vs. “beyond being there”

6/14/2015Computer-Mediated Communication — Cheshire & Fiore19 Designing for faces  We read meaning in lots of things, but especially faces!  If you’re going to use faces (or anything socially salient) in a design, consider:  Appropriate semantics  Appropriate precision

6/14/2015Computer-Mediated Communication — Cheshire & Fiore20 Bad idea: Chernoff faces