INTRODUCTION TO BUSINESS & MARKETING Marketing Concept & Mix.

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Presentation transcript:

INTRODUCTION TO BUSINESS & MARKETING Marketing Concept & Mix

Review Marketing Functions:  Pricing  Selling  Distributing  Promoting  Marketing information management  Product/service management

Target Market Target Market: “focuses all marketing decisions on the specific group of people you want to reach” EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans. Student writes 2 more examples in notes of what they are the Target Market for

Marketing Concept The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”

Marketing Mix The marketing mix: “The 4 P’s”  Product  Place  Price  Promotion

The Marketing Mix Product: what you are selling Place: where it is sold Price: how much it costs Promotion: how you hear about the product

Marketing Mix Project Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:  i.e. car, flower, clover, sun, bug, ipod  these will be completed & presented next class

Examples

Marketing Mix Project Students will work as a pair and create a colorful, eye-catching, 4-sided/part project to display The Marketing Mix parts:  i.e. car, flower, clover, sun, bug, ipod Will complete & present next class HAVE FUN & BE CREATIVE!