BLUEPRINT OF RYANAIR

BLUEPRINT OF RYANAIR According to the document uploaded in fronter, Ryanair is a low cost air company which stands out in the market due to the cheap travel tickets that it offers. Ryanair gets everyday to maintain the balance between travel tickets price and the costs of all the services and operations carried out within the company. Its low prices are explained because of all the services that are not included in the ticket travel and customers have to pay apart if they desire to use them ( toilets, food, drinks…) which are included in tickets travel of more expensive air companies but not in Ryanair. After having the enough knowledge about how Ryanair works internally and externally, we can start developing what it is called as a “blueprint”.

WHAT IS A BLUEPRINT? A blueprint is a useful tool which describes in detail how the service process of a company should be and it includes what customers experience when using a specific service from a company, what they are able to see according to the company’s services ( front- stage) and the activities of all the employees and support processes (back-stage). A blueprint help to identify the potential fail points within a service process, which can lead the company to lose their customers due to a bad service offered to them. Furthermore it helps to clarify the relationships between customers and employees in order to integrate the marketing, operations and human resource departments within the firm.

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PROLOGUE AND INTRODUCTORY SCENES: Here it is described the actions that customers carry out until they are in their corresponding seat in the plane: The first act is the customer making the reservation to book a place in the airplane. They will have to ckeck-in by themselves on the Ryanair website and to print their boarding card. When they day of the journey arrives, they should go to the terminal and gate allocated for the journey. Finally they are seated and ready for travelling.

DELIVERY OF THE CORE PRODUCT: Act 2 corresponds to delivery of the product that customer have paid for. Here customers experience the delivery service from the company, and they will assess if the service is how they really expected .

THE DRAMA CONCLUDES Act 3 is the end of the delivery service. Customers have already found their seats, they have been enjoyed the travel and now the final step should be shorter than the others, to avoid surprises and bad actions that could spoil all the other good services just offered. The plane takes off and travelers should get off the plane. Then they go to pick their luggage up in the baggage reclaim area of the airport and finally they leave the airport in whatever way of transport.

CONCLUSION OF THE BLUEPRINT: Any fail point was found during the development of the blueprint of Ryanair, it means that the company is giving quality services that satisfy customers desires and the company does not forget any important service to deliver. We can conclude saying that Ryanair has developed a good blueprint and it is following it everyday, it explains why Ryanair is the world’s favorite airlines, its continuous increase of passengers and new worldwide destinations and therefore its higher incomes every year.