Full Speed Ahead

Carla J. Funk, CAE, HonFCLIP

MLA Executive Director Kevin Baliozian

1.What MLA does: Rationalize MLA programs and services and streamline and clarify organizational structure 2.New professionals: Align MLA programs, services, and governance with new professional members’ needs and expectations 3.Education: Strengthen MLA’s educational curriculum and offerings 4.Technology: Rationalize and transform MLA information and communication systems MLA Strategic Goals

Area 1: What MLA Does Goal: Rationalize MLA programs and services, and streamline and clarify organizational structure in order to: a.Focus on programs that are strategic and relevant to members and customers and a good use of MLA resources; improve or eliminate programs that are not and introduce programs that are b.Speed up decision making and execution c.Improve MLA financial health (or avoid a deterioration of financial health) MLA Strategic Goals

Area 2: New Professionals Goal: Align MLA programs, services, and governance with new professional member needs and expectations in order to: a.Effectively support new professionals in the early development of their career or professionals transitioning to the medical library field b.Increase membership and use of MLA programs and services c.Ensure MLA’s long-term relevance and viability MLA Strategic Goals

Area 3: Education Goal: Strengthen MLA’s educational curriculum and offerings in order to: a.Provide education in areas where MLA is the most effective in teaching the core competencies of its members and customers b.Adopt instructional designs and delivery methods that meet the learner’s expectations c.Provide continuing education (CE) to those unable to attend the annual meeting d.Develop MLA intellectual property e.Position MLA as the go to education resource for medical librarians f.Grow revenues outside of membership and annual meeting MLA Strategic Goals

Area 4: MLA Technology Goal: Rationalize and transform MLA information and communication systems in order to: a.Improve user experience and access to information by members, customers, and the public on their preferred platform and devices b.Grow community interactions c.Provide an efficient seamless experience, and consistent MLA brand—for MLA and its chapters, sections, and SIGs—currently executed across multiple and disparate websites and communication channels d.Place MLA at the forefront of electronic content delivery e.Better utilize MLA resources to achieve strategic objectives MLA Strategic Goals

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Full Speed Ahead