What is Google? “Google’s mission is to organize the world‘s information and make it universally accessible and useful.” -Google Universal Search Engine Founded in 1998 Incorporated September 4 th, 1998 Headquarters in Mountain View, California Name comes from the term Googol: mathematical term for a 1 followed by 100 zeros Representing the immense amount of information found within its database

Larry Page Co-Founder of GoogleCurrent President of Products Honours graduate from University of Michigan with a Bachelor in Engineering Went on to Stanford University to receive his Masters, where he met Sergey Brin Together they developed Google (1998) Named World Economic Forum Global Leader for Tomorrow (2002) Honoured with Marconi Prize (2004) Elected to National Academy of Engineering (2004) Age: 37 #24 World’s Top Billionaires in Forbes Magazine 2010 Worth $17.5 Billion

Sergey Brin Co-Founder of Google Current President of Technology Native of Moscow Bachelor of Science with Honours in Mathematics and Computer Science from the University of Maryland Currently on leave from receiving his Ph.D. in Computer Science at Stanford University National Science Foundation Graduate Fellowship recipient Both Sergey and Larry named People of the Week by ABC World News Tonight Age: 36 #24 World’s Top Billionaires in Forbes Magazine 2010 Worth $17.5 Billion

Eric Schmidt Chairman of the Board Chief Executive Officer Joined Google in 2001 Oversees Google’s business and technical strategy Previously the Chairman and CEO of Novell and Chief Technology Officer at Sun Microsystems Inc. Received Bachelor’s Degree in Electrical Engineering from Princeton University Member of President Obama’s Council of Advisors on Science and Technology Age: 50 #52 World’s Top Billionaires in Forbes Magazine 2010 Worth $4.0 Billion

Google`s Services

Google Search Google’s Search index contains billions of web pages The index holds roughly 100 million gigabytes of information You can search the web for: information images videos maps news books and more Webcrawlers, that Google calls “Googlebots,” visit web page after web page They collect the website’s content, copies it, and repeats the process These pages are inserted into an index that is broken down into sections and stored in a network of computers worldwide Webcrawlers are continuously scanning web pages, so the information is always up to date!

iGoogle Google allows you to customize your own Google Homepage You are given the option to choose your own interests and theme (as shown above) Links such as Facebook, YouTube, Gmail, CNN.com and many others can be added right to your homepage for easy access to your most popular sites iGoogle makes using the internet fast and convenient Everything you want is in one place

Google Checkout Google Checkout makes shopping online more convenient and secure Simply create a Google Checkout Account and start shopping! You can buy products online, track your order, and manage shipping all in one place with this new online tool Fraud protection is offered and covers you against unauthorized purchases Payment history and credit card numbers are not shared with online product sellers addresses and personal information confidential

Android Google has created the first open, complete and free mobile platform Android is a phone operating system created by Google All application downloads are free on Android phones There are over 79 technology and mobile companies within the Open Handset Alliance The Open Handset Alliance companies collaborate to accelerate innovation and offer cheaper, faster mobile experiences

YouTube Google purchased YouTube for $1.65 billion in 2006 All 65 of the YouTube employees stayed with the company after Google’s acquisition YouTube continues to run independently from its own headquarters in California "The YouTube team has built an exciting and powerful media platform that complements Google's mission to organise the world's information and make it universally accessible and useful,“ -Eric Schmidt (Google CEO)

Google Apps Google Apps offers a package of communication and collaboration tools for businesses, schools and individuals to use Individuals can use a FREE version with fewer features Businesses can purchase a version with more features and storage space, as well as security passwords to protect their information Schools are able to receive the business Google Apps package at no charge Google Apps Includes: - and Messaging Apps -Collaboration Apps -Business Apps -Blackberry and Mobile Access -Business Security -Business Support

Google Docs Google created an application that allows people to work on the same document at the exact same time With Google Docs, you can upload or create a document online Access the document online and edit it from any computer Others have access to your documents when you give them the online link to the document you want to work on You can also use Google Docs as an online backup system for some of your important documents The best part is that Google Docs is a FREE application!

Google Calendar Google Calendar allows you to create your own schedule You can set reminders, send invitations, and track RSVPs Mobile access allows you to view your schedule on your mobile phone The work offline option enables you to view your schedule in a read-only format when no internet is available Google Calendar is a FREE application

Gmail Google has created their own server: Gmail Less spam More storage space Over megabytes Mobile access Blackberry and Outlook Express interoperability

Google Display Network “Ads on the Google Display Network can be as powerful and cost-effective as ads on the Search Network, according to a recent analysis of advertisers running campaigns on both networks.” -Google Google Display Network is a network of over 1 million websites that your ads can be posted on Create an account with GoogleSet your own budget (that can be modified at any time) Smart Pricing Model automatically adjusts your pricing so that you are always paying the lowest prices Tracking tools give feedback on your ad placement Pay only for your results Use Google AdWords to assist you in a keyword selection process

Google AdWords Google provides an ad service for businesses and entrepreneurs With Google Ads, you only pay for your ads when they are clicked by online viewers Google AdWords helps you choose keywords to attach to your ad, when these keywords are typed into the Google search bar, your ad could appear on the side of the results page This ensures that ads that are viewed by Google users are somewhat relevant to their search topic and that the ads are actually reaching potential customers Google makes the majority of its revenue by offering ad space

Google Analytics Google Analytics provides information about website traffic and marketing effectiveness Helps businesses create better advertisements and strengthens their advertising skills Helps you decide what kind of websites to post your ads on Shows you how people look through the sites that you want to post your ads on Improves online advertisement results

1.Google. Google. Google, January 27th, Forbes. “#24 Larry Page.” The World’s Billionaires. Forbes.com LLC™, January 28th, Forbes. “#24 Sergey Brin.” The World’s Billionaires. Forbes.com LLC™, Brin_D664.html. January 28th, Forbes. “#52 Eric Schmidt.” The World’s Billionaires. Forbes.com LLC™, February 2nd, New Scientist Tech and AFP. “Google agrees $1.65 billion deal for YouTube.” Tech, deal-for-youtube.html. February 2nd, Works Cited