Multimedia Project Proposal Introduction Objectives of the proposal What should a proposal contain Description of components Scoping questionnaires

Intorduction Project manager responsibilities: Given the brief ,to offer a realistic ,fair deal in the time scale and budget for the client and the development team To make no false promise To make decisions based on the facts and assessment of risk

Objectives of the Proposal Summarize the development decisions Based on information received from the client Developer experience Discussion with colleagues, about treatment alternatives Give the customer a clear, high level; understanding of the project

Clear undrestanding example: Online Projects: Needs to be linked to plug-ins and browsers Nature of site(dynamic or static) Offline Projects Platform that use Reason for the choice Contain Suggested schedule and overall cost

offering alternatives Convincing the client Treatments may be in competition Relevant treatment for needs Keep the project challenging but possible Considering some costs are unpredictable before we start offering alternatives cost Time Safe 1 2 3 Exciting Foolish Alternatives

Proposal description Not long Make impact quickly and clearly Content is unstable do don’t go to detail Make sure the client understand its just suggestive

Proposal content(cont.) General introduction and executive summery Statement of what the client wants from the website or application Statement of what the users need from the site or application Description of the general treatments and the reason for choice Variations on the treatment that are possible

Proposal content Outline diagram of the proposal structure Description of the human resources needed Work break down and schedule Cost/payment structure Company statement of the proposal limitation

Description of the Proposal Component

General introduction and executive summery Relate data from scoping questionnaire: Project type definition What platform /offline/online Purpose Why multimedia is chosen as a delivery vehicle Executive summery at the beginning Audience type and number

Statement of what the client wants from the website or application Attune yourself to the business approach of the client for easier writing You may not attend initial meeting with client Show you understand client business Journalist prefer reader for online project Audio visual prefer viewer Explain for client positive factors of MM environment to meet their needs

Statement of what the users need from the site or application Client may interpret the needs of user – Reshape it with your own experience Predict the interactive level needed from the program to suit the user Introduce examples of similar programs introduce it here

Description of the general treatment and the reason for choice There is no right or wrong answer For same project different companies suggest different treatments Depends on company experience or up to an individual Must reflect the aims of client and user need and explain why it does

Description of the general treatment and the reason for choice Online project treatment Offline project treatment

Online Project Treatment Walk the client through several sites note their reaction Focus on user need rather than personal preferences Home page -set the structure of rest of the site Seek information/entertainment Mention the expected size for each part Assess the resource required Consider resources and time used for production List the Client wishes and and objective When describing the Check the media list of customer in questionaires

Offline Project Treatment Main area of content. Media selection for each area of content. Reason for the choice of media. Section 1 Menu 3 minute video 10 minute graphic and audio 26 minutes (2 translation tracks) Content and media definition

Outlines Area 1 Area 2 Content area suggested Portrait and record of founder Museum records of special exhibitions Clients’ wants and needs To inform the history of the museum √ To be the center point of a centenary exhibition To add a dimension to the exhibition To demonstrate the museum’s contribution to the locality. To instill local pride To encourage people to come

Area 1 Area 2 Treatment Graphic and audio about one & a half minutes brief history-linear User Ease of use Attractive √ Motivating Content brief but stimulating Memorable Cater of all age ranges Youth & Adult Time

Reminder Treatment can be influence by : Users’ need Materials Time to produce Appreciation of the cost

OPT : Component Help Preference Ideally- Functionality should be simple enough to require minimal extra help. Preference Personalize E.g.: Language

OPT : Component Choosing media Platform Choose the media that you think is the best suit the content. Add to a page or spreadsheet. (Client VS Us) Platform Choose appropriate platform as it can effect the media decision.

OPT : Component Time Cost Put total time of each category Refer to past experience. Staff, roles and time needed. How many voice-over artist you might need Amount and type of music.

Variation on the treatment Work breakdown and schedule Time and costs for testing Cost/Payment Variation on the treatment Common Description of human resource Outline diagram of the structure

Allow for changes from developers. Limitation of a proposal Allow for changes from developers. Proviso that the proposal is subject to the material given by client is of the right type and quality. Cost – Start & End date

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