UPC · U niversitat P olitècnica de C atalunya The Universitat Politècnica de Catalunya. BarcelonaTech (UPC) is a public higher education and research institution that is specialized in the fields of architecture, science and engineering.

Creativity, effectiveness and dynamism or, in other words, imagination, responsibility and initiative - these are key concepts in any innovative process. The UPC innovates in all of its activities: research, education and management. UPC & innovation

Academic outreach is one of the University’s strategic pillars. Renowned for its rigorous research and high-quality education, the UPC leads international projects, collaborates with institutions all over the world, and offers a wide range of international double degrees at the undergraduate and master’s degree levels. UPC in the world

Where is UPC? Barcelona Vilanova i la Geltrú Castelldefels Sant Cugat del Vallès Terrassa Manresa Igualada Mataró Affiliated schools UPC schools

Corporate Identity Style Guide The UPC brand and its possibilities

UPC in Internet: Genweb A flexible design…

UPC in Internet: Genweb  Genweb UPC is a tool that makes possible the creation and the content system management of web pages according to the University corporate identity.  It can be used without technical expertise.  Posted: 215 In process: 85 Total: 300

Employee Communication 1. One monthly magazine 2. One weekly newsletter

The Media Office: Press room The UPC Press room provides…  Assessment and media impact’s information  How to communicate and whom to communicate to Actions aimed at the media  Directed communication campaigns Calls for press conferences, press breakfasts, personalized interviews with journalists, follow-up of press, Internet and TV coverage: press cuttings…  Covering requests from journalists

The Media Office: Press room The Press room wants to provide information to journalists and people interested in our University. There is a lot of information about UPC: history, videos, maps, scientific output…

Social media in communications & marketing 1. Facebook: link to on the home website

Social media in communications & marketing  Problems we have to ‘ face ’: · language: at the moment our FB is only in Spanish & Catalan. · the ‘blog’ concept / no interaction · only the UPC Communication Department has its user name & password to login.  At the moment, we only have 542  We are on FB since April 2010.

Social media in communications & marketing Twitter:

 264 tweets 347 following 207 followers 8 lists Social media in communications & marketing

Who manages the UPC twitter? Social media in communications & marketing

Best practice in the field of communications or marketing at UPC 1) We are very proud of…

Best practice in the field of communications or marketing at UPC

Best practice in the field of communications or marketing at UPC

Best practice in the field of communications or marketing at UPC 2) We are very proud of… OUR NEW LOGO! Before… Now! Linking the CONCEPT of… Barcelona Technology

Major challenges UPC faces in the field of communication & marketing 1.To increase the presence of UPC in the social networks 2.To create ONE SINGLE corporate identity

C. Jordi Girona, Barcelona Tel.: