E-COMMERCE TRENDS CEO Allegro Group – Grzegorz Wójcik.

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Presentation transcript:

E-COMMERCE TRENDS CEO Allegro Group – Grzegorz Wójcik

Topics for E-nnovation E-commerce – business models Trends in e-commerce 2 CEE inspirational facts 3

Topics for E-nnovation E-commerce – business models Trends in e-commerce 2 CEE inspirational facts 3

Business Models ClassfieldsMarketplacesOnline Retail C2Cb2C B2C

What’s on sale? Digital content Virtual goods & services Variety of Goods

Follow the Consumer E- E-COMMERCE VALUE CHAIN

How to act in E-commerce Customers’ decision-making process Selection & availability Price Trust / safety Transaction Fulfilment / delivery Payment Customer Support Quality

Topics for E-nnovation E-commerce – business models trends in e-commerce 2 CEE inspirational facts 3

BRANDS ONLINE 1 1

Learn from designers

Online presence Facts Own website is not enough Your product catalogue must be with rich content Value your customers’ recommendation

Introduce your brand Facts Online presence brings value to your brand Discount deals are just offline routine Look for commerce targeted traffic

“Social” customer care

Lead generation

Delivering e-transactions Be smart Great website usability brings convertions Distribute your products with partners (high traffic consumer destination sites) Transaction is just the beginning – now you need to deliver it

MOBILE EXPERIENCE 2 2

Speed of transformation Source: Gfk Polonia

What is mobile commerce?

Online & Offline Source: The Mobile Movement Study, Google/Ipsos OTX MediaCT

Payments… and trust 3 3

Topics for E-nnovation E-commerce – business models Trends in e-commerce 2 CEE inspirational facts 3

Online habits

B2C transformation in CEE PLN Value of items sold Deals offered annually 87% of all items are offered in Fix price [Buy Now!] Registered users Source: Allegro Group In 2010:

Cools facts from Allegro Source: Allegro Group Iphones Laptops Tv screens Software In 2010: were sold.

Cool facts from Allegro 3s a household accessory 4s a car part 4s a beauty product 4s a GSM accessory Every… …is sold. 3s a wedding invitation 28s a condom

Fashion is trendy… Top categories

Offline → Online