Team 7 林子傑 貿金四乙 鄭宜軒 織行二甲 賴映辰 經濟二乙 陳品蓉 企管二乙 ☆這個檔我們有刪除掉很多在報告時有的 圖片, 因為本來的檔案太大了, 所以這個 算是簡略版.

Strength

Strength 1. A well-established brand 1. A well-established brand

Strength 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging

Strength 1. A well-established brand 1. A well-established brand 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging

Strength 1. A well-established brand 1. A well-established brand 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging 3. Simple + friendly user interface 3. Simple + friendly user interface

Strength 4. brilliant product promotions 4. brilliant product promotions

Weakness

Weakness 1.Non replaceable battery 2.Poor battery life 3.Bluetooth unavailable 4.No video calling 5.Poor camera 6.Too heavy

Opportunity

Opportunity  1.High market share  2.High loyalty of brain  3.Various of functions  4.I-tune online music shop  5.Luxurious brand case for protection

Threat

Threat 1. Same functions as iphone 1. Same functions as iphone 2. The price of iphone 2. The price of iphone 3. Only available in Apple stores 3. Only available in Apple stores 4. Not available in Taiwan. 4. Not available in Taiwan.

Promotion

Product placement + Celebrity Advertising Nuh, I got this phone for free. Steve gave it to me the other day. Yes, this is Samantha speaking. Who is this? …………

Word of mouth HELLO HELLO HELL O. HELLO !!! Hello heLLo Hello ……

199 USD

Ad Campaign Emphasis Rich user experience Rich user experience Multimedia functionality Multimedia functionality Surfing the Internet like its real Surfing the Internet like its real