1. Schedule
Mini Presentations / 4 P’s / SWOT / Market Research / Presentation Assignment
2:53 PM

2. 1st
Mini Presentations
2:53 PM

3. 2nd
4 P’s
“Putting the right product in the right place, at the right price, at the right time”
2:53 PM

4. 4Ps - Purpose To effectively market a product
These 4 elements are viewed as 1-single unit
2:53 PM

5. Perceived Value What I give In order to get
Page 3
How to be
provided to
customer?
What problems
will it fix?
Where and When?
Benefits & Features
Online / Supermarket /
Call order?
Potential buyers
Perceived
Value
How to
Communicate?
What I give
In order to get
Technique?
2:53 PM

6. Page 2 Think of your own product What are the 4 P’s for that product?
Brainstorm with your team
Share the information with another team in about 5 minutes
2:53 PM

7. 3rd
SWOT
Page 1
2:53 PM

8. Making a SWOT analysis
2:53 PM

9. S - Strengths W - Weaknesses O - Opportunities T - Threats
SWOT stands for:
S - Strengths W - Weaknesses O - Opportunities T - Threats
It is a tool that business use to analysis:
Preexisting products
New products
Business
2:53 PM

10. S- Strengths W- Weaknesses O- Opportunities T- Threats
(NOTES)
SWOT Stands For:
Characteristics of the idea that gives it a benefit over others.
Characteristics of the idea that gives it a disadvantage over others.
Chances to improve profit/sales etc.
Things that could cause problems for the idea.
S- Strengths W- Weaknesses O- Opportunities T- Threats
2:53 PM

11. Think of the iPhone…In Groups…SWOT
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12. From Here, Which Do You Think Are Opportunities, Threats
Strengths, Weaknesses,
Opportunities, Threats
Style.
Intense competition from other phones.
Can sell music with iTunes.
High price.
People may be more likely to use other apple products.
Easy to use.
2:53 PM

13. iPhone SWOT Analysis Strengths Weaknesses Style / Brand Rich UI
User Base
Hype
High price / High end
Limited distribution channels
Missing features
Unsafe for corporate use?
Migrate people to Apple
Port existing apps
New social device
Distribute iTunes content
Intense competition
Highly developed market
Opportunities
Threats
2:53 PM

14. Practice
Make a SWOT analysis for the following products…
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15. Ramen Square
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16. Insect Bakery
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17. Apple iWatch
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18. Step 2 (notes) Think of your product Create a SWOT analysis of it
Present it to another group of students in 5 min
2:53 PM

19. Market Research - Survey
4th
Market Research - Survey
Page 3
2:53 PM

20. NOTES
2:53 PM

21. Why is it important? The Purpose of Market Research is to go from:
Thinking about what you want TO
Thinking about what the market wants or needs and demands
2:53 PM

22. How Do Your Do Market Research?
Primary: First-Hand Information
Surveys
A general view of a market gained usually via questionnaire
Interviews
1 on 1 Q & A’s with target consumers to gain opinions about a product or service
Focus Groups
A small group selected from a wider population and sampled for its members’ opinions about or emotional response to a particular product
Trial and Sampling
The introduction or promotion of a product by distributing trial packages of it
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23. 2:53 PM

24. Chocolate Bar Activity
Instructions: Working within your team presentation, develop a 6 question market research survey to research what would be the best type of chocolate bar to sell to Konkuk University students. Remember to ask questions that will help you design a new product that people in that age group will want to buy. Ask your teacher if you need help thinking of questions.
!! This Is Practice !!
2:53 PM

25. Sample Questions What is your favorite type of chocolate?
Rank your top 3 favorite ingredients (1 being the most favorite, 3 being the least favorite)
Rank your top 3 favorite chocolate bars
How often do you purchase chocolate bars?
Where do you buy chocolate bars?
__ Newsstands __ School
__ Grocery store, Market __ Friends
__ Supermarket __ Convenience Store
How much are you willing to spend for a normal size chocolate bar?
2:53 PM

26. Survey The Class
Ask students within the class the questions that you created
Gather information in your team
Tell me what sort of chocolate bar students in the class would like to have
2:53 PM

27. Presentation Information
5th
Presentation Information
Handout
2:53 PM

28. 6th
Homework…
2:53 PM