Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Creating (or updating) your Client’s Website Module 3 - Online Revenue Streams – Maps & Processes

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Biggest Website Mistakes No clear call to action, too much going on (a confused mind doesn’t buy/take action.) Unprofessional, templated look Out of date, old info (esp. w/blogs) Brochure site – all about me

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com The ‘One Banana’ Website What is the purpose of the website? What ONE thing do you want people to do when visiting the site –Subscribe to pink spoon/list –Push the buy button –Contact you –Inform / Make a referral –etc

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Types of Websites Main websites Sales pages Pink spoon/squeeze pages (lead generation) Portal site Blogs Store

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Key Elements… Call to action on all pages (subscribe, buy, etc) Overall look/feel, graphics (branding) WIIFM (it’s not about you!) Use of media – audio, video Keep it clean/focused

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Website content Usually the toughest part of creating/revising a website Words, video, audio? Who will write copy, create media? Keep it simple/focused – lead to the call to action Can take some time, plan for it

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Website Technology ‘Traditional’ Website – HTML based, no CMS –Pros – can do anything you want, no restrictions –Cons – harder to update, can be messy, ‘stuck’ with web designer Content Management System – ie. Wordpress –Pros – easy to update, highly customizable nowadays –Cons – more work to setup, some glitchy things, some systems quite restrictive

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Finding a Web Designer Decide on Technology before hiring designer – ie: find a Wordpress designer Know what you want before you hire! Don’t get ‘trapped’ with a designer – ie: use their hosting, complicated site design Beware – most web designers are ‘designers’ not ‘marketers’

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Sales Pages & Copywriting Sales pages connect your product with the buyers Where the rubber meets the road. Will your visitor buy, after all the work that's gone before? Authenticity, clarity, intimacy and measurement are touchstones here.

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com A sales page is a conversation... 'Coach' them through to the solution/ offering –use their language/words, say it as they would say it (step 2) –ask engaging questions –write as you would speak

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Key Considerations Make your page scanable, then readable –Headlines, subheads Who is this page for? –Target audience, what you can help them with Why should I listen to you? –Establish your credibility early –stories, experience, testimonials, results

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Key Considerations List benefits before features –Benefits sell, features inform Make your offer clear –Price, bonuses, buy buttons Keep the layout clean and simple –whitespace, shorter paragraphs, bullet points, easy to read fonts

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Key Considerations Track and test results –make tweaks and see if results improve or not Don’t forget the thank you page! –Tell a friend, co-opt, upsell

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Role of the OBM Hire/coordinate copywriter (if need be) Sales page design/graphics Source testimonials/permission Prep the stuff behind the buy button

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Store Site Options If your client has just a few items – a single page ‘store’ will do the trick If your client has multiple items – look to setup a stand-alone store site

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Technology Recommend setting up a blog based site Theme at Customize banners, featured sections Give people option to comment/review A few plugins we use: Quotes – nice testimonial rotator in sidebar Redirection – open up new webpages

Copyright 2010 Tina Forsyth & Andrea J. Lee CertifiedOBM.com Make sure to include… Great pictures of products Testimonials Guarantee ‘About Us’ info Payment logos (credit card, PayPal) Security logos i.e. Hackersafe