Prima paginaPrima pagina A new business service: Brand and Offer Organization Ethic Quality and Partners Advertising Marketing –Placement-

BrandBrand Key21 Group is an European multinational that deals with the placement of multiutility products. It is situated in 3 countries: Spain, Portugal and Italy and it has been working since 2003 on markets. Key21, Key21 Group brand, was founded by Daniele Viganò and Fabio Regolo. It offers a placement model that focuses on the XXI-century most innovative markets. Key21 working system has spotted a new figure in the commercial world: the multiutility consultant. The variety of the services is the result of the liberalization process of telecommunication and energy markets.

OfferOffer Customers, both private peopole and business enterprises, can choose among different operators and different solutions in the electric energy field. Thanks to its relationship with the financial sector, Key21 markets credit cards all over Italy. Its presence in some other European countries let it conclude international agreements in this sector. Keyshopping is the biggest Mobile and Fidelity Market circle realized in Italy to increase the sale proceeds of the partner. An important service is KEYSMS: it helps acquire new costumers and make loyal customers already acquired.

Or ga niz za zio ne They have seats in all the major Italian cities. They also have Key Points, real services shops for telecommunication, energy and credit market. Their structure: DIRETIONAL SEAT

organ izzazi one3

EticaEtica The true value of this company is the costumer. Key21 offers to private people and to business enterprises the possibility to choose, among clear and lacking in inequitable clauses contracts, the most convenient one. Their mission is :”CONQUER THE MOST INNOVATIVE ENTREPRENEURIAL OPPORTUNITIES HELPING PEOPLE TO IMPROVE LIFE QUALITY”.

QUALITA’QUALITA’ Key21 final target is to ensure the effectivness of its process of placement. The consultants have to respect the instructions given by the partners for each product or service in order to offer customers appropriate contracts. Every day in each key Point the staff has to check the quality of the concluded sales. The person in charge in each Key Point has to follow and check the team.

PartnersPartners Key21 affiliates with prestigious partners that have understood the strategic advantages caused by a clear and precise process of placement of services. It has drawn up contracts to work in both consumer and business market with the direct placement method. WIND INFOSTRADAENEL SKYBARCLAYS

PubblicitàPubblicità Last year Key21 Managers decided to invest 5 million Euro in 5 years in communication. According to this point of view the first Key21 spot was born. One of the other initiatives is the Milan and Naples football club sponsorship. Key Magazine is Key21 Group monthly magazine. It is possible to read, download, file and print the different articles on the italian site ADVERTISING CAMPAIGN:

MARKETINGMARKETING Direct Marketing is the central point in their activities. It enables KEY21 operators to offer partners’services to their costumers, according to their needs. Due to the fact they have different possibilities and solutions they usually operate through different channels:

MARKETING1MARKETING1 1.Direct Contact Marketing (DCM): This channel is assigned to private people market. The network of Key Point, located in all the major Italian cities, let the Multiutility Consultant get in touch with families and propone them, directly at home, all the different opportunities.

MARKETING2MARKETING2 2.Direct Promotional Marketing (DPM): It is the channel that enables them to contact their costumers during events, meetings, shows and performances. It is a way of working based on the setting up of stands in public places such as shopping centre,exhibitions, airports and train stations. In these stands highly qualified staff shows the interested parties all the different opportunities.

MARKETING3MARKETING3 3.Direct Shop Marketing (DSM): Key21 has also a specific channel devoted to small and middle business enterprises (for examle shops and family firms): it is Direct Shop Marketing. It offers multyutility services for business users through specialized agents. It is an excellent system to let businesses save money and make them more and more competitive.

GiuliaGiulia Presentazione di: GIULIA POLLASTRELLI Ancona, 08\05\07