page1 Location Based Services of Proximus Touring - Immonet Best of Wireless 24/09/2003 Fabienne Evers/Eric Snel – Belgacom Mobile Thierry Delire - Touring Jan Van Wijnendaele – Belgacom Mobile Patrick Van Waeyenberge – De Persgroep

page2Agenda o What are Location Based Services? o Proximus’ Location Based Services offer o Proximus Geo Services o Proximus Mobile Business Solutions  Proximus B2B o Concept o How does it work? o Touring  Proximus Value Added Network&Services o Concept o Offer o Immonet o Conclusions

page3 o LBS: Location Based Services = services based on the geographical position of the end-user o The end-user’s geographical position enters the dance in mobile services o The location adds value to existing applications o The location creates new applications What are Location Based Services?

page4 Proximus’ Location Based Services offer o Proximus Geo Services  Proximus Interactive ( o Mobile Business Solutions  Improve Productivity  Control Costs  Proximus B2B – LBS  Generate revenues  Proximus Value Added Network&Services - LBS

page5 Proximus offer: Geo Services o Proximus Geo Services :  Proximus interactive: SMS, WAP

page6 o Proximus concept: Mobile Business Solutions  Improve productivity  Control costs  Generate revenues o LBS offer towards companies who want to integrate location information of e.g. employees, goods or assets in their own applications (e.g. dispatching) Proximus B2B – LBS: concept

page7 LES Proximus Proximus Network Proximus B2B - LBS: how does it work?   Application Server Corporate / Business Customer

page8 o Positive impacts reported:  Versus GPS solutions: No Hardware investments, only software development (XML/Soap application)  Cost efficiency  Time management  Planning  Dispatching Proximus B2B – LBS: Touring

page9 o Proximus concept: Mobile Business Solutions  Improve productivity  Control costs  Generate revenues o LBS offer towards companies who want to offer a location based service to their customers Proximus Value Added Network&Services - LBS

page10 Proximus Value Added Network&Services - LBS o The different players in a VAN&S environment o And their roles Proximus Location Platform COSP LBS applications WASP End-user Network Billing Platforms Support to WASP & COSP Customer support Gateway Coordination with mobile operators Application provider Customer service (opt- in/opt-out…) Content offer Applications Marketing push

page11 Proximus VAN&S – LBS product offer o VAN&S LBS product offer Proximus Location Platform COSP LBS applications WASP End-user o Access to the Proximus Location Platform o Location Information o Additional features: Geo-coding & reverse geo- coding o End-user privacy management

page12 o Offer location based services yourself towards your customers and prospects o Location is an enabler:  Adds value to existing applications  Enables new applications o Combine location with SMS/MMS/WAP/voice o Applications with potential  Information Services  Games  Advertisement  Safety  Community  Track & trace Proximus VAN&S – LBS: What is in it for you as a company?

page13 Case: Immonet

page14 o De Persgroep  Newspapers:  Het Laatste Nieuws  De Morgen  Magazines:  Dag Allemaal  TV-Familie  Joepie ...  Audiovisual  VMMa  ATV  Internet  -> November 2002  -> February 2003  ->July 2003  -> Augustus 2003 Immonet.be – Who are we?

page15 o Problem:  only 1 dominant player  gaining market share is difficult for newcomers o Immonet.be  High quality site, can compete with other players  Difficult to gain market share  Need for innovative market presence  Offer services with Added Value : LBS = opportunity Situation Online Immomarket

page16 Location Platform LBS application End-user Hoe does it work? SMS Platform To: 3326 huis tekoop Boulevard Leopold II 209, 1080, pr € , Tel 02/

page17 o LBS - SMS application : opportunity for Immonet.be  New service: did not exist before  INNOVATIVE & enforcing IMAGE  Generate new revenues  Agents will provide more easily address info of their real estate (advantage for our site) o Future evolution:  Enlarge the database of real estate  LBS combined with MMS: more advantages  More info can be put in the message  Photo’s!! Advantages for Immonet.be

page18Conclusions o The Proximus Location Based Services platform is ready for commercial use today o Two end-to-end offers for enterprises exist:  Proximus B2B - LBS o Improve productivity o Control costs  Proximus Value Added Network&Services - LBS o Generate revenues o Introduction of Proximus Location Based Services in your company:  Easy integration  Integrated privacy management  Commercial, technical and operational support