Keeping Interactivity at the Center of Rapid Development Bryan Chapman Chief Learning Strategist Chapman Alliance Sponsored by:

Cost Too much time Steep Learning Curve Name the most common reason someone might not use interactivity during rapid development.

Cost Too much time Steep Learning Curve Hard to Integrate Why should I? Not in PowerPoint Lack of Creativity Name the most common reason someone might not use interactivity during rapid development.

How long… How long does it take to create 1 hour of Classroom Instruction?

How long does it take to create 1 hour of E-Learning? How long…

How long does it take to create 1 hour of Simulation-Based e-learning? How long…

How long does it take to create 1 hour of PowerPoint-based, online learning? How long… Low Range = 12:1 High Range = 60:1

PCWeek Shoot Out Several teams invited to compete Convert a 54-hour instructor-led course to online learning 2 days of development 1 person at the computer at any time Storyboard…. actually a lesson plan Present course to 20 judges and 150 members of media gallery Watched the other teams in action Wide variety of approaches

How content is authored Source: Brandon Hall Research %Tool 66%PowerPoint 63%Microsoft Word 61%Dreamweaver 47%Flash 34%Code at the HTML Tag Level 32%Traditional Authoring Tools (like Authorware, ToolBook, etc.) 26%Microsoft FrontPage 21%Learning Content Management System (LCMS) 18%Content Authoring Tools built into LMS 16%Other 13%Rapid e-Learning Tools (like ReadyGo, Lectora Publisher, Trainersoft, etc.)

Continuum of Interaction

Cost per finished hour… Levels of InteractivityOutsource Developed (per finished hour) Internally Developed (per finished hour) Level 1: Page turning Test Questions Average: $15,067 Low: $10,009 High: $20,088 Ratio: 30-50:1 Cost: $1,200 - $2,000 (assumed rate of $40 pay per hour) Level 2: Level 1, plus… 25% interactive exercises, games and mini- simulations Average: $24,672 Low: $17,627 High: $33,711 Ratio: 221:1 Cost: $8,840 (assumed rate of $40 pay per hour) Level 3: High level of gaming and/ or simulation Average: $41,138 Low: $29,639 High: $70,279 Ratio: 750:1 Cost: $30,000 (assumed rate of $40 pay per hour) Source: Brandon Hall Research, Custom Content Development Knowledgebase

How?

IBM Blended Learning Model White Papers Product Knowledge PowerPoint Word.PDF Student Guide Scenario-Based Simulations Games Exercises Instructor-Led “culminating experience” Instructor-Led “culminating experience” Practice

Blended Learning as a development model White Papers Product Knowledge PowerPoint Word.PDF Student Guide Games Exercises Practice Scenario-Based Simulations Classroom uses the same development model Rapid Simulation Development – Best Tool for the Job Rapid Authoring Tools

Blended Learning as a development model White Papers Product Knowledge PowerPoint Word.PDF Student Guide Games Exercises Practice Scenario-Based Simulations Classroom uses the same development model Rapid Simulation Development – Best Tool for the Job Rapid Authoring Tools Demonstration

Bloom’s Taxonomy Knowledge Action verbs: list, define, tell, describe, identify, show, label, collect, examine, tabulate, quote, name, who, when, where, etc. Comprehension Action verbs: summarize, describe, interpret, contrast, predict, associate, distinguish, estimate, differentiate, discuss, extend, etc. Application Action verbs: apply, demonstrate, calculate, complete, illustrate, show, solve, examine, modify, relate, change, classify, experiment, discover, etc. Analysis Action verbs: analyze, separate, order, explain, connect, classify, arrange, divide, compare, select, explain, infer, etc. Synthesis Action verbs: combine, integrate, modify, rearrange, substitute, plan, create, design, invent, what if?, compose, formulate, prepare, generalize, rewrite, etc. Evaluation Action verbs: assess, decide, rank, grade, test, measure, recommend, convince, select, judge, explain, discriminate, support, conclude, compare, summarize, etc.

“Remember” – “Do”

Course Designer Don’t wait too late to apply interactivity Analyze Develop Implement Evaluate Design Document Design Document Storyboard Design Prototype Authoring and Production

Course Designer Interactivity to meet instructional goals Interactivity Menu…  Discovery Exercise  Progressive Disclosure  Branching Scenario (troubleshooting)  Software Application Simulation  Labeling Exercise  Role-play simulation  Discrimination Exercise (classification)  Game show (i.e. Jeopardy, Millionaire)  Simple Games (Tic-Tac-Toe)  Crossword puzzle (reinforce terminology)  Sequencing Exercise  Interactive Glossary  Flash Cards (recall)  Branching Quesitons  Matching  Video Interaction  Animated Diagram Interactivity Menu…  Discovery Exercise  Progressive Disclosure  Branching Scenario (troubleshooting)  Software Application Simulation  Labeling Exercise  Role-play simulation  Discrimination Exercise (classification)  Game show (i.e. Jeopardy, Millionaire)  Simple Games (Tic-Tac-Toe)  Crossword puzzle (reinforce terminology)  Sequencing Exercise  Interactive Glossary  Flash Cards (recall)  Branching Quesitons  Matching  Video Interaction  Animated Diagram Demonstration

Tips and Suggestion – Using Interactivity for Rapid Development Create an interactivity “sampler” to show to internal customers, SME’s, etc. Review before design activities. Don’t create navigation controls at the page level. It’s a waste of time. Page turning isn’t bad if used in moderation. Add a healthy mix of interactivity. When prototyping, create a prototype for each interaction, not just a single lesson or module. Consider using multiple tools to meet the need. One caution: make sure interactivity choices don’t overshadow the instruction. It is possible to use too much of a good thing.

Cost Too much time Steep Learning Curve Hard to Integrate Why should I? Not in PowerPoint Lack of Creativity

Questions??? Bryan Chapman Chief Learning Strategist Chapman Alliance Seema Chaudhary Director, Business Development Harbinger Group (425) Sponsored by: