The AAU has been an organization since 1922 35 of the 69 institutions in the AAU are public institutions, and 13 of those 35 have turned over their presidents in the last 18 months. Financial Pressures Ideological (Political) Pressure Corporatization of Universities Systems versus Flagships Athletics HUNTER RAWLINGS PRESIDENT OF THE AAU September 27, 2012
RAWLINGS PANEL Hunter Rawlings President of the Association of American Universities Jim Delany Commissioner of the Big Ten Bob Malekoff Associate Professor & Sports Studies Chair at Guilford College Amy Perko Executive Director of the Knight Commission on Intercollegiate Athletics Patricia Timmons-Goodson Former Associate Justice of the NC Supreme Court
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT NATIONAL INTEREST National Media National Competition Continuing Popular Growth Fundamental Adjustment of Values/Priorities Over Past 35 Years
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT COMMERCIAL INTENSITY/SCALE Major Media Rights Agreements Football/Men’s Basketball Post-Season Championships [Football Playoff (BCS); NCAA Tournament] Coach/Administrator Compensation Levels Increasing Tension w/ Basic Student-Athlete “Compact” and Overall Enterprise Housed w/in Higher Ed
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT CHALLENGED GOVERNANCE Presidential “Control” and “Power” Reliance (Practical/Philosophical) on External Revenues Dominant Administrative Incentive [“Find A Way to Pay For It…”] Continuing Questions of Future Sustainability of “Collegiate Model”
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Ruling on Title IX Leads to Stronger Presence of Women in Sports THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Division I Splits Football into Division I-A and Division I-AA THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Michigan State/Indiana State National Championship Game THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
ESPN Founded as First All-Sports Programming Network THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Big East Founded as First Television-Inspired Conference THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Jackie Sherrill Becomes Highest Paid University Employee THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
USA Today Prints Its First Issue THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Miami/Nebraska Orange Bowl Boasts Record TV Viewing THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Television Deregulation in NCAA vs. Oklahoma Board of Regents THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Nike Signs Michael Jordan THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
SMU Receives the “Death Penalty” from the NCAA THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
NCAA Presidents Commission on Role of College Athletics Forms THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The Knight Commission on Intercollegiate Athletics Forms THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
CBS Signs a $1 Billion Agreement To Air the NCAA Tournament THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Notre Dame Announces TV Rights Agreement with NBC Sports THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Conference Formation/Realignment/Consolidation Begins THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The SEC Hosts the First Conference Championship Game THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
The Bowl Championship Series Is Formed THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS
Academic Integrity Fiscal Responsibility TODAY’S ISSUES
Agents / Amateurism Pay for Play O’Bannon Case Title IX TODAY’S ISSUES
NCAA Governance Competitive Equity NCAA – 1 School, 1 Vote Representative Structured Councils Working Groups TODAY’S ISSUES
NCAA Enforcement Reduced Rulebook Increased Penalty Structure Increased Staffing at NCAA NCAA Staff Issues TODAY’S ISSUES
CONSIDERATIONS Governance Structures Competitive Equity Financial Considerations Academic Success
CORE PRINCIPLES Education Opportunities
MISSION WE EDUCATE AND INSPIRE THROUGH ATHLETICS.
VALUES Responsibility Do what is right. Innovation Find a better way. Service Put others first. Excellence Work hard. Play smart. Win together.
PRIORITIES Alignment Align our operations to fulfill the mission of the University. Academic AchievementTop 3 ACC / Top 10 Nationally Athletic PerformanceTop 3 ACC / Top 10 Nationally Administrative EngagementRelentlessly pursue the resources and administrative structures necessary for success.
LEAD
EDUCATE
INSPIRE