1 ŠARŪNAS MARČIULIONIS BASKETBALL ACADEMY

2 Topics 1. Introduction 2. Academy Administration Structure 3. Academy Base 4. Training Process 5. Educational Process 6. Academy Tournaments & Traditions 7. Academy Finance 8. Academy Marketing 9. Academy Public Relations 10. Academy Club

3 Introduction 1992: inauguration of basketball school 1992: inauguration of basketball school 2002: Academy Status award 2002: Academy Status award Status: non-profitable organization, public institution Status: non-profitable organization, public institution

4 Academy Administration Structure

5 Academy Base Area: 5000 m 2 4 indoor basketball courts 9 locker rooms Weightroom 3 classrooms 9 administration offices 2 club administration offices Coaches’ office Medicine office Video production office IT office 2 meeting rooms 7 dormitory rooms

6 Students’ Number Growth

7 Students’ Age Groups

8 Academy Teams

9 Students’ Workouts (per week)

10 Academy Age Groups’ Official Games (per season)

11 Academy Teams’ Official Games (per season)

12 Court Occupation Morning hours : students’ workouts Afternoon hours : students’ workouts Evening hours : sponsors

13 Supplementary Education 7-10-year-olds: meeting basketball celebrities 7-10-year-olds: meeting basketball celebrities year-olds: lectures, psychology lessons, meeting basketball celebrities year-olds: lectures, psychology lessons, meeting basketball celebrities year-olds: lectures, psychology lessons year-olds: lectures, psychology lessons

14 Academy Tournaments Family Tournament 3x3; Academy Cup Competition (students’ parents & mass media members) Political Parties’ Tournament; Hall-Ball 3x3;

15 Academy Festivals Season Opening Fiesta (beginning of September) Season Opening Fiesta (beginning of September) Christmas Feast; Christmas Feast; Season Closing Fiesta (end of May); Season Closing Fiesta (end of May);

16 Academy Budget: Income

17 Academy Budget: Expenses

18 Advertising Positions Wall billboards Wall billboards Court advertising Court advertising Backstops Backstops Players’ uniforms Players’ uniforms Printed material Printed material Merchandise Merchandise

19 Media Partners TVRADIOPRESS LTV (Lithuanian national television) TV3 (commercial television) LRT (Lithuanian national radio) M-1 (commercial radio station) Radiocentras (commercial radio station) “Lietuvos Rytas” (Lithuanian national daily) “Respublika” (Lithuanian National daily)

20 Media Exposure MEDIAACTIVITY TV Tournament, event advertising, features, commentaries, interviews RADIO Tournament, event announcement, features, commentaries, interviews PRESS Tournament, event notice, articles, overviews, interviews

21 Academy Club Goals To provide the academy players with the continuity for their professional basketball career To provide the academy players with the continuity for their professional basketball career To reduce the young players’ uncontrolled migration to the US To reduce the young players’ uncontrolled migration to the US To establish the basketball club of professional structure in sports & administrative level To establish the basketball club of professional structure in sports & administrative level To form long-term relationship with corporate sponsors, mass media, audience and contribute to basketball promotion within society To form long-term relationship with corporate sponsors, mass media, audience and contribute to basketball promotion within society

22 Academy Club Achievements 2005/2006: 1 st place at National Basketball League; 2004/2005: 3 rd place at Lithuanian Basketball A League;

23 Our door is always open wide to all of you, who wish to go hand in hand with a passionate love for the great game of basketball