Argument Unit – Business Letter – Brochure

Argument Argument: a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. Do not stop with having a point. You have to back up your point with evidence.

Persuasion Persuasion: T he action of persuading someone to do or believe something. Uses emotions more than facts / evidence.

watch?v=vtP-S9OS0o0 watch?v=NXJE8UGtjmI Allstate

watch?v=GQ4K-TZXt7E watch?v=7RyaeTe1W_E Doritos and Direct T V

You Tube Commercials UgxA UgxA uK2w uK2w yTuU yTuU SoJs SoJs Chips Ahoy, Applebee’s, E*Trade

Persuasion Audience? Dr. Pepper 10, Subaru

Writing: Writing Paragraph = Communicating an idea and explaining it. Why do you write an = ? Why do you send a text message = ? Who is your audience? Does your audience determine how/what you write?

Friendly Letter Dear Aunt Mabel, How was your trip to California? Blah, blah, blah. Xoxo Love ya, Maddie

Reasons to Write a Business Letter 1.Letter of Inquiry 2.Letter to the Editor or Public Official 3.Letter of Complaint

Arguments for a Business Sell an item: Price What else? Sell a service: Customer satisfaction What else?

25 Main Street Winona, MN May 5, 2012 Public Relations Office Baseball Hall of Fame P.O. Box 590 Cooperstown, NY To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochure and schedules that may help us plan our trip. Sincerely, Barb Gunderson

25 Main Street Your house number and street address Winona, MN Meridian, ID May 5, 2012 Date: May 8, 2013 Public Relations Office Their address Baseball Hall of Fame P.O. Box 590 Cooperstown, NY To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. COMPLIMENT THEM. WHY DO YOU LIKE THEM? State EVIDENCE. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochure and schedules that may help us plan our trip. ASK FOR “SOMETHING THAT REPRESENTS THEM.” Then you can ask for something specific after that. (Autograph). Sincerely, Barb Gunderson

25 Main Street Winona, MN 1995 May 5, 2012 Public Relations Office Baseball Hall of Fame P.O. Box 590 Cooperstown, NY 13326

To Whom It May Concern: I am writing to request information about tours and special events at the museum this summer. My family and I will spending the week of July 1-7 in Cooperstown and plan to spend at least one day at the museum. I would also appreciate information about your hours and admission fees, especially any discounts available to families. Please send, as soon as possible, any brochures and schedules that may help us plan our trip. Sincerely, Barb Gunderson

Your Name Your Home Address City, State Zip Code Person’s Name Street Number and Street Name City, State Zip Code

Joe Schmoe 33 Ellory Ln. Meridian, ID Donald Trump 100 Maple Rd. Anytown, NY 12345

You tube commercials. Click, make full screen, close so not to see any outside ads. If link doesn’t work in powerpoint, go to view normal, then click current slide again, then click link.