1. The Structure of Persuasion
Click through the power point to get the basics

2. First: What does it mean to persuade and why do we use it?
What is it?
To persuade is to cause someone to think or do something through argument.
Why?
To get what you want!
First: What does it mean to persuade and why do we use it?

3. The Persuasive Essay Is also called an argument
The purpose of the persuasive is to cause someone to do or believe something
This is a type of expository essay – so you will be explaining
You explain your reason for what you want your audience to believe or do

4. Like all formal essays there are three parts
Introduction
Body
Conclusion

5. The Introduction The Thesis – of course The Assertions The Context
This time the thesis is your call to action – what do you want your audience to do or believe
The Assertions
This time the assertions are the points you are going to use to make your audience do or believe
The Context
Any background or extra information to support your call

6. The Extra Paragraph
In the persuasive there is a paragraph that does not appear in the expository essay. This paragraph can also be used in the informative essay.
It is the history paragraph
Provides background information
Provides the history of the topic
Gives the context for your argument

7. The Body you can use APES or CER
Assertion
Proof
Explain
Shift
CER
Claim
Evidence
Reasoning
The Body you can use APES or CER

8. The Conclusion Restate your thesis Restate your most compelling reason
Restate your call to action