0 LEGENDS Legend Unit of measure *Footnote Source:Source

1 MCKINSEY LOGO Unit of measure *Footnote Source:Source

2 MISC  – Unit of measure *Footnote Source:Source

3 MOONS Legend Low Medium High Low Medium High Unit of measure *Footnote Source:Source

4 STICKER ILLUSTRATIVE CONFIDENTIAL ESTIMATE EXAMPLEFOR DISCUSSION ONLY FOR DISCUSSION PRELIMINARY DRAFT STICKER Unit of measure *Footnote Source:Source

5 STICKER OTHER CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATE DISCUSSION DRAFTDISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MAN TO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATE CONCEPTUAL Unit of measure *Footnote Source:Source

6 WORLD MAP Unit of measure *Footnote Source:Source

CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

8 PPT TABLE 2 Heading Text Unit of measure *Footnote Source:Source

9 PPT TABLE 3 Heading Text Unit of measure *Footnote Source:Source

10 PPT TABLE 4 Heading Text Unit of measure *Footnote Source:Source

11 PPT TABLE 5 Heading Text Unit of measure *Footnote Source:Source

12 PPT TABLE 6 Heading Text Unit of measure *Footnote Source:Source

CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

14 Unit of measure *Footnote Source:Source Text

15 Unit of measure *Footnote Source:Source Title Text Title Text

16 Unit of measure *Footnote Source:Source Title Text Title Text

17 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

18 EXHIBIT TITLE *Footnote Source:Source Title Text Text Text

19 EXHIBIT TITLE *Footnote Source:Source Text Title Title

20 EXHIBIT TITLE *Footnote Source:Source Text Title Title Title

21 2 COLUMN *Footnote Source:Source Title Text

22 3 COLUMN *Footnote Source:Source Title Text Title Text Title Text

23 4 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text

24 5 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text

25 6 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text

26 7 COLUMN *Footnote Source:Source Title Text Title Text Title Text Title Text Title Text Title Text Title Text Title

27 8 COLUMN *Footnote Source:Source Text

28 3-STEP Text

29 4-STEP Text

30 5-STEP Text

31 3 HORIZONTAL Unit of measure *Footnote Source:Source Text

32 4 HORIZONTAL Unit of measure *Footnote Source:Source Text

33 5 HORIZONTAL Unit of measure *Footnote Source:Source Text

34 4-STEP Unit of measure *Footnote Source:Source Text

35 FLOW 2 Text Header Text Unit of measure *Footnote Source:Source

36 FLOW 2 TITLE Unit of measure *Footnote Source:Source Text Header Text

37 FLOW 3 Text Header Text Header Text Unit of measure *Footnote Source:Source

38 FLOW 3 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

39 FLOW 4 Text Header Text Header Text Unit of measure *Footnote Source:Source

40 FLOW 4 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

41 FLOW 5 Text Header Text Header Text Unit of measure *Footnote Source:Source

42 FLOW 5 TITLE Unit of measure *Footnote Source:Source Text Header Text Header Text

43 HORIZONTAL FLOW 3 Unit of measure *Footnote Source:Source Text Title Text

44 HORIZONTAL FLOW 4 Unit of measure *Footnote Source:Source Title Text

45 HORIZONTAL FLOW 5 Unit of measure *Footnote Source:Source Text Title Text Title Text

46 HORIZONTAL FLOW 6 Unit of measure *Footnote Source:Source Title Text

47 HORIZONTAL FLOW 7 Unit of measure *Footnote Source:Source Title Text

48 FLOW WITH SHOCK 1 Text Header Text Header Text Unit of measure *Footnote Source:Source Text Title

49 FLOW WITH SHOCK 2 Unit of measure *Footnote Source:Source Header Title Text

50 FLOW WITH 3 COLUMN *Footnote Source:Source Text

51 FLOW WITH 2 COLUMN *Footnote Source:Source Text

52 SQUARE FLOW Unit of measure *Footnote Source:Source Text

53 FRAMEWORK Unit of measure *Footnote Source:Source Text

54 Unit of measure *Footnote Source:Source Title Text

55 Unit of measure *Footnote Source:Source Title Text Title Text

56 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text

57 xxxxx Title Text Title Text Title Text Title Text

58 Unit of measure *Footnote Source:Source Title Title Title

59 Unit of measure *Footnote Source:Source Title Text Title Text Title

60 Unit of measure *Footnote Source:Source Text

61 Unit of measure *Footnote Source:Source Text

62 SCP *Footnote Source:Source xxx xxxx erformance tructure onduct External shock SCP

63 Unit of measure *Footnote Source:Source Text

64 Unit of measure *Footnote Source:Source Text

65 Unit of measure *Footnote Source:Source Text

66 Unit of measure *Footnote Source:Source Text Title Text Title Text Title Text Title Text Title Text

67 Unit of measure *Footnote Source:Source Text

68 Unit of measure *Footnote Source:Source Text Title

69 *Footnote Source:Source Title Text

70 TEAM STRUCTURE *Footnote Source:Source Title ClientMcKinsey Expert group

71 Unit of measure *Footnote Source:Source Text

72 Unit of measure *Footnote Source:Source Text

73 Title Text Title Text Title Text Unit of measure *Footnote Source:Source Title

74 Unit of measure *Footnote Source:Source Title Text Title Text Title Text Title Text Title

75 Title Text Title Text Title Text Title

76 Unit of measure *Footnote Source:Source Text

77 Sub title Risk management Title

78 Unit of measure *Footnote Source:Source Text

79 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

80 CYCLE 2 Text Unit of measure *Footnote Source:Source Text

81 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

82 CYCLE 3 Text Unit of measure *Footnote Source:Source Text

83 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

84 CYCLE 4 Text Unit of measure *Footnote Source:Source Text

85 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

86 CYCLE 5 Text Unit of measure *Footnote Source:Source Text

87 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

88 CYCLE 6 Text Unit of measure *Footnote Source:Source Text

89 FORCES AT WORK Unit of measure *Footnote Source:Source Text

90 2 BY 2 MATRIX Unit of measure *Footnote Source:Source High Low HighLow Text

91 Text LowMediumHigh Text Low High 2 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

92 Text Low Medium High Text LowMediumHigh 3 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

93 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text Low Medium High Text 1234

94 4 BY 3 MATRIX Unit of measure *Footnote Source:Source Text

95 STUDY OBJECTIVE Unit of measure *Footnote Source:Source Text

96 Text LEVEL 03 Unit of measure *Footnote Source:Source Text

97 Text LEVEL 04 Unit of measure *Footnote Source:Source Text

98 Text LEVEL 09 Unit of measure *Footnote Source:Source Text

99 GANTT – 4 WEEK Unit of measure *Footnote Source:Source Text

100 Unit of measure *Footnote Source:Source Text