1 Certified Performance Technologist (CPT): Setting the Standard Put facilitator’s name here Put ISPI contact info here

2 Objectives 1.What is Certification? 2.Why Certification? 3.What is the CPT 4.What’s in it for me? 5.How do I do it?

3 A Profession According to SHRM and the Department of Labor, a profession has an organization that: –Speaks as a unified voice for its members –Fosters the development of the field. –Conducts applied research. –Has a code of ethics that identifies standards of behavior relating to fairness, justice, truthfulness, and social responsibility. –Has a defined body of knowledge. –Offers a credential.

4 What is Certification An attestation of having: –Met a standard –Agreed to a code of ethics –Demonstrated mastery –Committed to recertification

5 Certification v Certificate Certification 1.Purpose is assessment 2.Assessed against pre- determined standards 3.Assessment is independent of course of study 4.Scope defined by a JTA/CA 5.Time limited 6.Autonomous Governing Body 7.Measures enhanced competency through recertification 8.Bestows a credential or mark Certificate 1.Purpose is learning & development 2.Assessed against learning objectives 3.Assessment is based on a course of study 4.Scope unique to curricula 5.One time 6.Oversight not required 7.May not require additional assessment based on changes to content 8.No mark is given

6 Our Work & Work Environment* *Art Isaacs Products & systems Workers & contractors Government supplier customer Quality approach Increasing Complexity Increasing Quality Increasing Interface Increasing Diversity Simple Stand alone Systems New MaterialsMiniaturization Computerization DirectiveCollaborative SkilledUnskilledTechnical Specialization Mixed skillsMulti skilled 1930 Craftsman Inspection 1960 Quality control Quality assurance Total quality

7 Solution Choices Retool Invest to build: People’s capability Technology capability Outsource Use external resources to: Reduce FTE’s or avoid adding FTE’s Buy expertise Buy or lease technology

8 Economic Drivers for a Credential for Training & Performance Amount of money Increasing numbers of providers Influx of venture capital New products New jobs = new skills Technology advancements Increasing regulation Dispersed workforce FTE’s & overhead Avoid long term financial obligations

9 Other Performance Drivers Increasing cost of training –30 – 60B depending on who you ask Inability to link training to business results –Typically measure reaction, learning (test scores) –Being pushed to measure adoption of behaviors on the job & the business impact

10 Market Effect Certifications –ISPI – CPT –CSTD – CPLD –CSTD - CTP –ASTD – CPLP –SHRM –SPHR –PMI – CPM –ICF - PCC Certificates –VNU –ASTD –ISPI –Vendors Clark Sink –Corporations Microsoft

11 What it is the CPT? A credential offered by ISPI that recognizes people who have consistently demonstrated proficiency in human performance technology: –The application of systematic process that helps people in organizations do important worthy work effectively, efficiency, and ethically

12 What it isn’t! A certificate of completion of a training or education program. ISPI does give certificates for completing their Institutes, however they are not required to achieve the certification.

13 Who is it for? Experienced professionals engaged in: performance improvement, training and development, organizational development, human resource development, and other related fields.

14 What’s Required? Three years of experience in performance improvement efforts. Demonstrated proficiency in the 10 Standards of Performance Technology: –Proficiency in all ten Standards three times –Using a minimum of 3 projects and a maximum of 7. Commitment to a code of ethics. Commitment to recertification every three years.

15 What Sets it Apart? Both proficiency & competency based Standards developed by customers & consumers of our services Valued by employers Being adopted internationally –24 countries

16 A Little History CPT launched in April of 2002 Today about 1000 CPT’s In 24 countries 21 were chartered CPT’s – –received the designation because of their proven work through awards and contributions to the field Have 123 candidates in process

17 How it got started Members and Industry asked for: Standards with which to select and develop performance improvement professionals and for a designation that identifies those who have been successful in producing measurable results.

18 Why ISPI? ISPI’s mission is to: develop and recognize the proficiency of its members and advocate the use of human performance technology The certification is one way we recognize proficiency

19 Who Developed the Standards? A team of over 30 Performance Improvement Experts known as the “Kitchen Cabinet”: Managers of Performance & Learning Consulting Firms Independent and Internal Practitioners Academics With the Leadership of Dr. Judith Hale

20 How were the standards validated? Literature reviews by graduate students at Indiana University: –Mark Lauer & Erika Gilmore [did content analysis] –Under the guidance of James Pershing Review by independent experts. Available for public review and comment on ISPI’s and ASTD’s websites. Re-validated by the 2008 Practice Analysis.

21 What’s in it for organizations?  Standards for selection and development  A Code of Ethics to guide behavior and decisions  Criteria for contracting for products and services

22 Quote “… the certification is an indication for me to show others that people in our profession aspire to high standards… it is in (Texas Instrument’s) best interest to keep the highest level of professional development, and certification is one sure way to indicate this excellence.” Debbie Simpson, CPT Training Manager, Texas Instrument

23 Growing Participation Industry sector groups: Education Defense Law enforcement Financial services Pharmaceuticals Retail Energy Environment Restaurant/food service Emergency Management Professional services

24 Wide Support USCG Busch Gardens Walgreens Defense Intelligence Agency Home Depot Lowes Office Max Automobile Assn of Michigan Oracle HP Apple Ceridian Lilly Red cross Florida Power & LIght Pacific Gas & Electric First Energy Corp Maritz Raytheon Lifespan Cable one Wells Fargo Kepner-Tregoe PNC Citigroup

25 What’s in it for you?  Stay competitive.  Be recognized for your work.  Distinguish yourself to potential employers and clients.  Join others throughout the world who have received the CPT designation.

26 Quote “When clients ask about the CPT designation, I have an opportunity to explain my systematic approach to solving their performance problems. I find this distinction sets me apart from other organizational consultants.” Jeanne Strayer, CPT Performance Solutions Group

27 Standards Four principles that guide our overall activities Six phases that help us be systematic when we: –Identify needs & performance gaps –Design & develop solutions –Implement solutions –Prove the value gained

28 Principles 1.Focus on Outcomes/Results –(start with the end in mind) 2.Think systemically –(consider the context or constraints within which work must occur) 3. Add value –(focus on the goal) 4.Establish partnerships –(work collaboratively)

29 Systematic Approach 5.Performance Analysis – Identify the Need & Gap 6.Cause Analysis – Identify barriers and factors preventing performance or thwarting the opportunity 7.Design – Identify the elements of the solution from creation to implementation 8.Development – build & test the elements 9.Implementation Roll out the solution and take actions to sustain new behaviors 10.Evaluation – Measure to find out if the need was met

30 Who are the reviewers? Professionals who: Have received the CPT designation Are trained in the review process Note: a double-blind review process –Reviewers do not know you –Reviewers do not know each other

31 Re-certification Requirements Continued practice and proficiency –Done through self-attestation. 40 re-certification points every three years –Attend conferences, institutes, for-credit courses, non-credit courses, training related to one or more of the Standards –Up to 15 hours from teaching, research, publishing and/or volunteering within a professional group. Recommit to the Code of Ethics Pay a recertification fee

32 How is the credential managed? Certification Governance Committee: –Seven member committee –Three year revolving terms –Mixed representation of employer, government, practitioners, academics –Chair appointed by the ISPI Board of Directors ISPI Director of Certification

33 Summary REQUIREMENTSCERTIFICATIONRE-CERTIFICATION 1. Minimum Years of Experience 3 yearsNot applicable 2. Accept the Code of Ethics Yes 3. Continuing Education and Professional Development NoYes 4. DocumentationDocument experience and work done on multiple projects, and how the work meets the Standards List your continued professional development, contributions to the field and volunteer work

34 Summary REQUIREMENTSCERTIFICATIONRE-CERTIFICATION 5. Attestation by Client or Supervisor Attest that the projects were satisfactorily done by you and the documentation is accurate Self-attest to your continued work in the field and adherence to the Code of Ethics 6. ReviewTo ensure that each Standard was met three times To ensure completeness and factual accuracy 7. Pay a fee ISPI, or other affiliated organization member rate: Non-member rate: $995 $1195 $175 $250

35 Summary 1.Study the standards. 2.Determine your readiness with the self- assessment form. 3.Identify those areas you need to develop. 4.Identify developmental resources. 5.Commit to the Code of Ethics. 6.Identify clients and projects to submit. 7.Prepare the clients. 8.Describe your work. 9.Submit your descriptions to the clients for attestation. 10.Submit your application & fee.