Energizer Frog “Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens.

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Presentation transcript:

Energizer Frog “Leap into Action” Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens

Before This Revolutionary Sports Drink, The top 10 competitors were:  Gatorade  Powerade  Vitamin Water  All Sport  Propel  Mizone  SoBe Life Water  Accelerade  Staminade  Maxida

Analysis of Powerade  =player_detailpage&v=mhuC69D_yH0 =player_detailpage&v=mhuC69D_yH0  Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes.  $2.99 per Bottle  Found in any store that carries beverages

Vitamin Water  $1.59 per bottle  “Hydration for every occasion”  Found in grocery stores, gas stations, convenience stores  Targets people on the go, athletes, kids, people that just enjoy the taste. (Consumed by all)  Simplistic design

Marketing Mix For Energizer Frog

Product  Energizer Frog  Slogan “Leap into action.”  Cool green bottle  Widely used sports energy drink

Place  Any store that carries beverages  EX: Grocery Stores, Pharmacies, Convenience Stores, gas Stations, vending machines, Fast food establishments.  All across North America, international could follow if successful.

Price

Promotion  Numerous advertisements and commercials will be aired on television, as well as seen on billboards and in magazines.  This will get our product known by the people, and make it popular.