NIKE PRODUCT MANAGER ARJEN SCHOLTS BRING INNOVATION & INSPIRATION TO EVERY ATHLETE* IF YOU HAVE A BODY YOU ARE AN ATHLETE.

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Presentation transcript:

NIKE PRODUCT MANAGER ARJEN SCHOLTS

BRING INNOVATION & INSPIRATION TO EVERY ATHLETE* *IF YOU HAVE A BODY *YOU ARE AN ATHLETE

“ALWAYS LISTEN TO THE VOICE OF THE ATHLETE.” – PHIL KNIGHT

MORE SPORTS THAN EVER BEFORE

28 FEDERATIONS 32 SPORTS 40 COUNTRIES

FROM THE TRADITIONAL TO THE NEW

MORE INNOVATION THAN EVER BEFORE

STRONGER LIGHTER FASTER FURTHER

CONSIDERED DESIGN

CREATIVE DIRECTION SUPERHERO SUPER HUMAN

LOOK OF 08 ESTONIA

NIKE APPAREL INNOVATION

LIGHTER FASTER COOLER

“MAKE IT LIGHTER.” – BILL BOWERMAN

PROJECT SWIFT MAXIMIZE ATHLETE VELOCITY

PRINCIPLE #1 Drag reduction Zoned aerodynamics Seam placement PRINCIPLE #2 Zoned ventilation PRINCIPLE #3 Frictional drag System of dress

DIFFERENT SPORTS DIFFERENT NEEDS

1,007 HOURS OF WIND TUNNEL TESTING 76 OLYMPIC MEDALS 34 OLYMPIC GOLD MEDALS 25 WORLD RECORDS BROKEN 11 TOUR DE FRANCE STAGE VICTORIES

TRACK & FIELD SWIFT APPAREL

SYSTEM OF DRESS SLEEVES REDUCE DRAG BY 19% SOCKS REDUCE DRAG BY 12.5% ZONED AERODYNAMIC – TEXTURED FABRICS ICONIC RACERBACK ZONED COOLING

20% LIGHTER ZONED COOLING FLATFRONT WAISTBAND STRATEGIC SEAM PLACEMENT ICONIC RACERBACK NO-SEW NECK & ARMHOLE

FASTEST SWIFT 7% DRAG REDUCTION.02 SECONDS FASTER IN THE 100M

ROWING SWIFT APPAREL

SWIFT PHILOSOPHY FOR MAXIMUM AERODYNAMICS

STRATEGIC SEAM PLACEMENT ALL SEAMS PLACED FORWARD TO REDUCE DRAG

ZONED AERODYNAMICS FAST & LIGHTWEIGTH CONSIDERED DRI-FIT FABRICATION

FIT ENGINEERD FOR SPECIFIC MOTION EXCESS FABRIC REMOVED TO REDUCE WEIGHT

BEACH VOLLEY BALL APPAREL

MOISTURE MANAGEMENT THROUGH DRI-FIT PERFORMANCE FABRICATION

ZONED VENTILATION BODY MAPPING & LASER CUT HOLES

LIGHTWEIGTH MATERIALS & CONSTRUCTION PRODUCT IS 22% LIGHTER

DESIGNED FOR MOVEMENT SEAM PLACEMENT FIT & PANELLING

DELEGATION PACKAGE APPAREL

EOC MEDAL STAND, TRAINING & TRAVEL

‘CLASSIC’ HERITAGE STYLING MEETS MODERN TECHNOLOGY

LIGHTWEIGTH PERFORMANCE MATERIAL BREATHABILTY & WATERPROOF

BONDED ZIPPERS & NO-SEW SEAMS STREAMLINE FIT AND INCREASE COMFORT

NIKE FOOTWEAR INNOVATION

INDUSTRY DEFINING FOOTWEAR TECHNOLOGIES

SIMPLIFY THE SPORT & SOLVE THE PROBLEM

HISTORY OF AIR

LUNAR FOAM

ENGINEERED GEOMETRY

NIKE LUNAR APOLLO

NIKE ZOOM VICTORY TRACK SPIKE ULTRA-LIGHTWEIGHT STRONG

EVERY MILLIMETER COUNTS