Public Service as a forerunner in the implementation of Digital Terrestrial Television: the case of Catalonia. Roberto Suárez Candel Pompeu Fabra University.

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Presentation transcript:

Public Service as a forerunner in the implementation of Digital Terrestrial Television: the case of Catalonia. Roberto Suárez Candel Pompeu Fabra University Barcelona, Spain Conference – Amsterdam, 16th -18th November 2006 Group 1: Media Policy & Politics

| Public Service as a forerunner in DTT DIGITALIZATION is just exclusevely only a technical fact.

| Public Service as a forerunner in DTT DIGITALIZATION is just exclusevely only a technical fact. Audiovisual signal coding: from a proportional to a logical method.

| Public Service as a forerunner in DTT DIGITALIZATION is just exclusevely only a technical fact. Audiovisual signal coding: from a proportional to a logical method. allows informatic treatment

| Public Service as a forerunner in DTT DIGITALIZATION is just exclusevely only a technical fact. Audiovisual signal coding: from a proportional to a logical method. allows informatic treatment Occurs in 3 phases: production transmission / distribution reception

| Public Service as a forerunner in DTT DIGITALIZATION is a CATALYST of transformation processes

| Public Service as a forerunner in DTT DIGITALIZATION is a CATALYST of transformation processes Structure Business model Reception

| Public Service as a forerunner in DTT DIGITALIZATION is a CATALYST of transformation processes Structure Business model Reception that might introduce some new variables.

| Public Service as a forerunner in DTT DIGITALIZATION occurs in different platforms, Cable / Satellite Terrestrial

| Public Service as a forerunner in DTT DIGITALIZATION occurs in different platforms, Cable / Satellite Terrestrial Internet IpTv

| Public Service as a forerunner in DTT DIGITALIZATION occurs in different platforms, Cable / Satellite Terrestrial Internet IpTv where different strategies are needed.

| Public Service as a forerunner in DTT DIGITALIZATION of the terrestrial platform has failed when it has been privately driven. Considering the particularities of this platform, PUBLIC INTERVENTION is necessary and desiderable during the migration towards digital broadcasting.

| Public Service as a forerunner in DTT PUBLIC INTERVENTION / DIGITALIZATION HOW? REGULATION MIGRATION PLANS / POLICY PBS WHO? EUROPEAN UNION MEMBER STATES

| Public Service as a forerunner in DTT CHALLENGES for Public Intervention Equipment replacement Standardization Spectrum planification TECHNOLOGYMARKET Planning the migration Regulation Licensing Debate between players R+D+I

| Public Service as a forerunner in DTT CHALLENGES for Public Intervention Identify obstacles Public Communication Special groups RECEPTION Corrective strategies

| Public Service as a forerunner in DTT Digitalization / Public Service Challenges Role Internal restructuration Redefinition / Legitimacy Programming Accountability Licensing Universal Service / Access Content / Services Public Communication Assistance

| Public Service as a forerunner in DTT The case of Catalonia: Origin of PBS Objectives of PBS Public / Private PBS funding SPAIN NRA Political Parties CATALONIA Dictatorship Renegotiated in / 4 Public / Adver. NO 2 Democracy Culture / Lenguage 5 / 15 2 / 0 2 / 4 5 / / 4 / + local (4) Public / Adver. (framework-contract) 5 YES

| Public Service as a forerunner in DTT The case of Catalonia: Public Intervention Parliamentary workshops Promotion of the debate “Catalan Forum for the DTT” Organization of international professional meetings Catalan Audiovisual Council: research / licensing Several pilot projects Public information campaigns Detailed migration plan / Project office

| Public Service as a forerunner in DTT The case of Catalonia: Leadership of PBS Technical development + innovation (DVB-MHP) Increasing of the offer and services Content quality / diversity / innovation Implementation of interactivity Public Communication

| Public Service as a forerunner in DTT The case of Catalonia: Obstacles Changes in the regional government Dependency from Madrid Dependency from National broadcasters

| Public Service as a forerunner in DTT The case of Catalonia: Example of public intervention and leadership of the public service. Example of the sensibility of the migration towards DTT to politics. Example of an “autonomous” region within a State.

Thank you! Roberto Suárez Candel Conference – Amsterdam, 16th -18th November 2006 Group 1: Media Policy & Politics