1. Terrestrial Broadcasting - New Concepts and Competition: DTT
Rekha Jain
Executive Chair IIMA IDEA Telecom Centre of Excellence,
IIM Ahmedabad, India

2. DTT Opportunities Large coverage of population
Cable/DTH uncovered population
Current TV coverage per
High technical quality of programs (what about content)
Spectrum efficiency
Spectrum refarming (other commercial services)
TV White Spaces (low cost Internet option) WiFi hotspots, rural broadband and machine-to-machine communication

3. Total Households in India
Source: accessed on 13 Jan, 2014

4. TV Owning Households in India
Source: accessed on 13 Jan, 2014

5. C&S Households in India
Source: accessed on 13 Jan, 2014

6. Digital Households in India
Source: accessed on 13 Jan, 2014

7. NCS Households in India
Source: accessed on 13 Jan, 2014

8. Urban Vs Rural Total Households 2013
Source: accessed on 13 Jan, 2014

9. Urban Vs Rural TV Owning HHlds 2013
Source: accessed on 13 Jan, 2014

10. Urban Vs Rural C&S HHlds 2013
Source: accessed on 13 Jan, 2014

11. Urban Vs Rural Digital HHlds 2013
Source: accessed on 13 Jan, 2014

12. Urban Vs Rural NCS HHlds 2013
Source: accessed on 13 Jan, 2014

13. Prasar Bharti’s DTT Initiatives
DTT experiments in few urban locations
Impact assessments?
Program content
Uptake
Comparison with Cable and DTH?
Propensity to buy DTT enabled STBs or other devices?
DTT enabled TVs: Regulations?
How to accelerate DTT: USOF type of fund…who funds it, how much, how is it disbursed?
If disbursed to the public sector broadcaster, how to bring in efficiency in infrastructure provision, content generation and distribution. Bring in private sector where possible.

14. Regulatory Issues
Structure of the sector? Monopoly public operator? Public + private operators? Community operator? How many? What roles do each have?
Private DTT operators
Licensing terms: compatibility with radio/telecom
Period of license
Eligibility
FDI
Frequency bands
Universal Service?

15. Alternative Strategies for Prasar Bharti
What should be Prasar Bharti’s Strategy?
To be the network and content provider?
To be the network provider?
To work collaboratively with NOFN? Supply dongles for DTT reception on desktops, laptops, tablets?

16. What should be the Management Role?
If we build it will they come? Its not about getting the DTT infrastructure in place…
A national committee to develop the strategy for DTT in a time bound manner.
R&D for creating new devices/dongles for getting DTT reception on PC/laptops/tablets integrated with other frequency bands: Tying up with R&D fund in the telecom sector
Integrating with NOFN as a content supplier
Like Arqiva, becoming a multi-service infrastructure provider? Satellite, DTT, mobile infrastructure. If so, what organizational form should this entity have?

17. DTT Opportunities
Not only about implementing a technical plan, but also understanding the interaction between the different ecosystem partners.
The opportunities arise only if these elements are worked put at a strategic level with speed in a mission mode or these will become missed opportunities