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The Migration to Digital Television in Europe Response of Public Service Broadcasters Roberto Suárez Candel Journalism and Audiovisual Communication Dept.

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Presentation on theme: "The Migration to Digital Television in Europe Response of Public Service Broadcasters Roberto Suárez Candel Journalism and Audiovisual Communication Dept."— Presentation transcript:

1 The Migration to Digital Television in Europe Response of Public Service Broadcasters Roberto Suárez Candel Journalism and Audiovisual Communication Dept. Pompeu Fabra University Barcelona – Spain

2 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez What is Digitalisation? What is Digital Television? - Semantic problem - Technological fact - Driver for several transformation processes

3 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Why should TV be digitalized? - Real but “hidden” objectives - A posteriori arguments - Promises

4 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Digitalisation as a Transformation Process - Technology - Legislation - Media Structure / Business Model - Social Aspects

5 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Digitalisation in Europe 3 platforms Terrestrial Cable Satellite + IpTV Asynchronic and Asymmetric process

6 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Public Broadcasting Service in Europe - Historical / Political Background - Democratic / Cultural Tool - Different managing / funding systems HETEROGENEOUSITY

7 Public Broadcasting Service in Europe - National / European Market - Monopoly / Free Competence - Scope for its Remit Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez

8 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Digitalisation boosts the ongoing debate about the Public Service Remit. Digitalisation supposes new opportunities and challenges.

9 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Democratise the access to multi-channel television Maintenance of quality and diversity Access / Universal Service Internal / External restructuration Funding Schemes / Accountability Main Challenges for PBS in a Digital Scenario

10 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez What are the Public Broadcasters really doing to face up the migration process? Which role have they been assigned or adopted?

11 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez International comparative analysis as a strategy and methodology. Objective: To find out the best practices and responses to the same questions at similar/different scenarios.

12 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Branding / Business Model of DTT

13 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez 40 channels

14 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez 35 channels

15 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez 20 channels + regional

16 Film and Media Conference Istambul Bilgi University 16-18/06/2006 Digital TV & Public Service Roberto Suárez Thanks for your attention! Roberto Suárez www.robertosuarez.es roberto.suarez@upf.edu Barcelona www.digitaltv-research.info

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