L.A. PBS Station Trends 2007 – 2013: KVCR is Grows While Others Decline

KVCR Radio – Audience Growth AQH / Average ¼ Hour Listeners

KVCR Radio Audience Growth / Weekly Listeners

Members in FY 2014 = 6-Month Snapshot as of January 28, 2014 FY 2015 = 5% Projection Based on Membership Trends

Number of members in FY 2014 = 6-Month snapshot as of January 28, 2014 FY 2015 = 5% projection based on membership trends

KVCR Underwriting For the Past Two Years, KVCR/FM/TV/FNX has had only one (1) Underwriting Representative For the Past Two Years, KVCR/FM/TV/FNX has had only one (1) Underwriting Representative Goal is to Maximize Potential Revenue thru Team Building – Growing the UW staff Goal is to Maximize Potential Revenue thru Team Building – Growing the UW staff

Underwriting Revenue – Current Income/Revenue

Underwriting Potential – Projected Revenue Projections Based on Current Underwriting Trends Underwriting by $100,000