GCommerce / nSight Ginger Estep & Jami Timmons October 29, 2014

Ginger Estep Account Executive GCommerce Solutions Jami Timmons President & Chief Product Officer nSight

We are very excited to be here with our new strategic partner nSight. We see great value in the data nSight has to offer. Traditional business intelligence reports, like the STR report, benchmark historical performance and future booked revenue. Based on the very specific data that can be learned from the nSight platform your marketing efforts can be highly targeted and effective.

An unprecedented view who is looking and booking your hotel or destination on third-party sites

How is my hotel performing online against competitors? In which source markets should I be marketing? How is rate impacting market share? On what dates is my hotel under- performing?

Main Dashboard How is my hotel performing online against competitors?

Source Profile Module In which source markets should I be marketing?

Conversion Data Module How is rate impacting market share?

Demand Data Module On what dates is my hotel under- performing?

Raise or lower rates for future arrival periods Design marketing campaigns based on lead times Adjust OTA ads, rates and inventory allocations Refine ads, remarketing and Google PPC campaigns Engage campaigns to loyal guests in market Customize web and social content to target personas

Customized Approach GCommerce GCommerce has always believed in a customized approach for our clients. nSight compliments our approach to marketing with real time data to accelerate our already targeted approach to driving revenue online.

How do we use it? Our Approach Marketing- Segmentation to deliver content that is relevant, timely and dynamic Display Advertising- Drive qualified online consumers to our website Social Media Advertising- Advantaging all of the existing targeting capabilities.

Key Takeaways Consumer Demand Redefined Platform marries the best practices from business intelligence (BI) and data management with the unique demands of hotel revenue management and marketing. Solution is customized to your hotel Data is actionable and can impact future demand before it is lost

Questions & Answers Q & A At this time we welcome any questions. Please type them into the GoToMeeting pane and we will respond to each.

For more information visit our website at partnership/ Or contact your GCommerce account executive Thank you