1. [Title] Presented by [Name] [Date]

2. Market Problems [Problem 1] [Problem 2] [Problem 3]

3. Our Solution [Describe the solution] [What is unique about the offering?] – [How does this leverage your Distinctive Competencies?]

4. Market Definition Markets [Segment 1] [Segment 2] Not targeting [Segment 1] [Segment 2] Personas [Primary User Persona] [Other User Personas] [Buyer Persona] [Tech Persona]

5. Distribution Strategy [Buy – Direct, Indirect, Web Receive – Direct, Indirect, Web Use – Direct, Indirect, Web]

6. Competitive Landscape [Competitor 1][Key strengths and weaknesses] [Competitor 2][Key strengths and weaknesses] [Competitor 3][Key strengths and weaknesses] Alternatives

7. Solution Matrix High Why? B Strategic Vision D Low A Utilities C No Brainer LowHigh Depth of Technology Impact to Customer

8. Product Portfolio [How this fits with other products] – [Connections to other products] – [Conflicts with other products] [Buy, Build, Partner]

9. Product Roadmap [Phase 1] [Phase 2][Phase 3] [Phase 4]

10. Financial Projections (highlights) [Revenue projection] – [Pricing] – [Market size] [Cost projection] [Key risks / Key performance indicators]